The Avalon gown by Dama Couture is a gorgeous ready-to-wear sample wedding dress for brides who love a romantic look with a modern twist. With its soft blush tones, pretty florals, and floaty tulle, Avalon is a lovely choice if you want something a bit different from the classic ivory gown.
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Size 8The sheer corset bodice features 3D floral lace and beadwork, adding texture and a gentle sparkle that really catches the eye. Thoughtful cut-out details give it a modern feel while letting the floral design shine.Romantic long sleeves made from softly pleated tulle fall gently from the shoulders, adding a lovely sense of lightness and movement. The skirt is made up of layers of blush tulle in different shades, giving it depth and a soft, dreamy finish before flowing into a dramatic train that really makes an entrance.If you’re looking for a designer sample wedding dress that’s romantic but not too traditional, the Avalon gown by Dama Couture could be just the thing. With its delicate florals, modern corset, and dreamy blush tulle, it’s a bridal look that feels really special. -
Size 12Meet Sophia by Wona Concept – the perfect pick if you love clean lines, timeless elegance, and a touch of modern style. This gorgeous sample gown is all about effortless chic, with a minimalist silhouette and beautiful couture details that look stunning from every angle. Sophia features delicate shoulder straps and a sleek rectangular neckline for a fresh, modern feel. The clean, tailored lines are super flattering and let the luxurious simplicity of the design truly shine. A flattering split skirt gives you graceful movement and just the right hint of allure, while the detachable wide ribbon bow makes a real statement at the back. Want a dramatic look for your ceremony? Keep the bow on. Prefer something sleek for your reception? Simply take it off. Two gorgeous looks in one dress. If you’re dreaming of modern minimalism with a twist, Sophia could be your perfect match. This timeless Wona Concept design blends understated elegance with all the contemporary bridal style you could wish for. -
Size 10The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.
The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.
Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.
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Size 10The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.
The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.
A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.
Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.
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Size 8Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.
Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.
Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.
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Size 10Turn heads in the striking EB22456 by Elysian Bridal - a stunning A-line silhouette that combines contemporary edge with timeless bridal elegance. Crafted with a flattering structured bodice and a full skirt, this gown features a daring front split for added drama and movement.
The clean lines of the design are elevated by a glamorous train that trails beautifully behind you, ensuring a dramatic aisle moment. Perfect for the modern bride who wants sophistication with a bold twist.
As a sample gown, EB22456 is in excellent condition and ready to wear - ideal for brides seeking designer elegance without the wait.
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Size 12The sample Lillian West 66456 is a romantic wedding dress, ready to wear, combining delicate floral detail with a beautifully structured fit-and-flare silhouette. Made from all-over matte embroidered lace, this gown has a lovely off-the-shoulder collar neckline and a sheer corset-style bodice with exposed boning. The Basque waistline highlights your waist before the skirt flows down in a flattering fit. Delicate buttons trail down the back and lead into a chapel-length train, giving the dress a soft and romantic finish. This stunning designer sample is perfect if you love lace but want a look that feels modern, feminine, and beautifully structured. -
Size 10The Thalasso gown by Suzanne Neville is a stunning sample wedding dress that brings together romantic details and a modern, elegant feel. Made with Suzanne Neville’s signature structure and attention to detail, this gown is all about feeling sophisticated and looking your absolute best. With its elegant off-the-shoulder bustier bodice and delicate floral appliqué, this dress frames the neckline and shoulders in a soft, feminine way. Inside, Suzanne Neville’s signature corsetry helps shape and support you, giving a flattering fit that feels as good as it looks. The fitted bodice flows into a gorgeous satin-organza skirt, adding a sense of movement and a touch of modern romance. A subtle side split gives the dress a fresh, contemporary feel and just the right amount of allure. If you’re looking for timeless style with a modern twist, the Thalasso gown brings together romantic floral details, elegant lines, and Suzanne Neville’s famous fit for a truly unforgettable bridal look. -
Size 28Meet Alice by Nicola Anne – a timeless sample wedding dress with a beautifully clean A-line shape and elegant off-the-shoulder style, ready for you to wear on your big day. The softly structured bodice has a flattering wrap-style Bardot neckline that frames your shoulders and defines your waist, before flowing into a full, smooth skirt. At the back, the neckline dips into a gentle V and finishes with a classic row of covered buttons for that elegant bridal touch. If you’re after a designer sample wedding dress that feels sophisticated, feminine and effortlessly timeless, Alice could be the one for you. -
Size 20Meet Alice by Nicola Anne – a timeless sample wedding dress with a beautifully clean A-line shape and elegant off-the-shoulder style, ready for you to wear on your big day. The softly structured bodice has a flattering wrap-style Bardot neckline that frames your shoulders and defines your waist, before flowing into a full, smooth skirt. At the back, the neckline dips into a gentle V and finishes with a classic row of covered buttons for that elegant bridal touch. If you’re after a designer sample wedding dress that feels sophisticated, feminine and effortlessly timeless, Alice could be the one for you.
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Size 12The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.
The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.
A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.
Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.
RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 18The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for. -
Size 10Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you. -
Size 14The Lillian West 66459 is a dreamy sample wedding dress with a relaxed, soft feel and lovely, delicate details, ready to wear. Made in matte lace, this gown has a flattering Basque waist to define your shape, and the scalloped eyelash lace trim gives a soft, feminine touch. Romantic but not too traditional, it feels natural and easy while showcasing the thoughtful details Lillian West is known for. A gorgeous designer sample for brides who love soft lace, a flattering fit, and a relaxed, romantic style.
