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Size 10The Rosella gown by Milla Nova blends romance and modern couture. This satin mermaid dress contours the body, then flares softly for graceful movement and drama.An off-the-shoulder neckline frames the shoulders and décolletage. The draped corset bodice defines the waist and adds elegance and structure.Minimal yet striking, Rosella suits brides who want modern glamour with classic elegance. The sleek satin and shape create understated luxury and effortless sophistication.
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Size 12
The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.
The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.
A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.
Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.
RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 16
Step into bridal bombshell territory with this head-turning Pronovias gown, now available as a sample in UK16. This ready-to-wear beauty brings high-fashion vibes with its sculpted silhouette and dramatic details - all at a sample-sale price you’ll love.
The mermaid cut hugs every curve before flaring just below the hips, giving you that signature hourglass shape. The boned bodice gives a subtle nod to corsetry, providing structure, support, and a seriously flattering fit. Then there’s the back - oh, the back! - with an open design and a sensual row of buttons that add just the right amount of drama.
Crafted in ivory, this gown is ideal for the modern bride who wants elegance with an edge.
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Size 26
The Anna gown by Studio Levana is a breathtaking sample dress designed for brides dreaming of true princess elegance. This timeless ballgown silhouette features a romantic sweetheart neckline and a voluminous sparkling skirt that catches the light with every movement.
Feminine bow details add a soft, regal touch, while the signature supportive corset construction ensures a flawless, sculpted fit without the need for additional undergarments. The result is a gown that combines grandeur, comfort, and couture craftsmanship.
Perfect for the bride who wants to feel majestic, confident, and unforgettable, Anna delivers classic bridal splendor with modern structure — a Studio Levana sample gown ready to make a lasting impression.
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Size 10
The Harvey gown by Milla Nova is a dreamy sample wedding dress designed for brides who want fairytale romance with couture artistry. This whimsical princess-style gown features a unique crumpled-effect taffeta texture that adds modern dimension and visual intrigue.
The fitted bodice is beautifully shaped with a romantic heart-shaped neckline and elegant off-the-shoulder taffeta sleeves, creating a soft, feminine frame. The maxi taffeta skirt is asymmetrically draped for dramatic movement and is embellished with delicate 3D floral appliqués.
Layers of lightweight tulle beneath the skirt add volume, softness, and enchantment with every step, making the silhouette feel magical and luxurious.
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Size 12
The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.
The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.
A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.
Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.
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Size 10
Turn heads in the striking EB22456 by Elysian Bridal - a stunning A-line silhouette that combines contemporary edge with timeless bridal elegance. Crafted with a flattering structured bodice and a full skirt, this gown features a daring front split for added drama and movement.
The clean lines of the design are elevated by a glamorous train that trails beautifully behind you, ensuring a dramatic aisle moment. Perfect for the modern bride who wants sophistication with a bold twist.
As a sample gown, EB22456 is in excellent condition and ready to wear - ideal for brides seeking designer elegance without the wait.
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Size 12This dreamy ivory mermaid wedding gown exudes romance with its elegant square neckline and exquisite 3D floral embroidery covering the entire design. The fitted silhouette beautifully enhances the figure!
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Size 10This sophisticated trumpet gown, crafted from luxurious stretchy satin, exudes elegance with a modern edge. Featuring a daring plunging neckline and bold geometric sharp shoulder lines, it creates a striking and powerful silhouette. The long sleeves add a touch of refinement, while the flared skirt flows gracefully into a chic midi train, ensuring a dramatic yet timeless finish.
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Size 14
The Afterglow gown by Justin Alexander is a stunning sample dress that radiates romance and modern elegance. Designed for brides who want to make a memorable entrance, it features a flattering A-line silhouette and a romantic sweetheart neckline that beautifully accentuates the figure.
The mid-back design adds sophistication while perfectly showcasing your chosen hairstyle. Crafted from soft tulle and adorned with beading, crystals, and sequins, the gown shimmers with every movement, catching the light for an ethereal effect.
For versatility, detachable puff sleeves allow you to transform the dress from a strapless look to a statement-making, dramatic style. Perfect for the bride seeking timeless elegance with modern flair, Afterglow combines sparkle, movement, and couture detail in a ready-to-wear Justin Alexander sample gown.
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Size 14
The Empressa gown by Justin Alexander Signature is a striking sample dress that celebrates modern minimalism with couture precision. Crafted from smooth matte satin, this elegant A-line silhouette creates clean lines and effortless movement.
The standout feature is the strapless asymmetrical cuff neckline, a sculptural detail that adds architectural drama while framing the shoulders with refined sophistication. The simplicity of the fabric allows the tailoring and silhouette to take centre stage, resulting in a look that feels both timeless and fashion-forward.
Perfect for brides seeking sleek elegance with a contemporary edge, Empressa is a statement in understated luxury — a ready-to-wear Justin Alexander Signature sample gown designed to leave a lasting impression.
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Size 10
The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.
The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.
A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.
Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.
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Size 16
The Viviana gown by Milla Nova is a refined sample wedding dress designed for brides who love timeless elegance with a soft, romantic touch. Crafted from luxurious draped ivory satin, this graceful A-line silhouette creates a polished and feminine bridal look.
The gown features a beautifully draped off-the-shoulder bodice, softly framing the neckline and shoulders for a romantic, sophisticated effect. A lace-up back closure allows for a customised, flattering fit while adding classic bridal detailing.
The design flows into a delicate midi-length train, offering subtle drama while maintaining ease of movement and effortless elegance.
Perfect for brides seeking classic romance, modern simplicity, and couture-inspired tailoring, the Viviana sample gown is a timeless bridal statement ready to wear.
VIVIANA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 12
ARRIVING IN-STORE: w/c 11th May
The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.
Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.
Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.















