ARRIVING IN-STORE: w/c 11th May
The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.
The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.
Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

