• Size 10

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,000.00

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 10

    The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

    A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

    Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.

  • Size 12

    The Fern gown by Halfpenny London is a chic and contemporary sample wedding dress designed for brides who love understated elegance with a playful twist. Crafted from delicate crepe, this effortless shift silhouette drapes beautifully for a relaxed yet refined bridal look.

    The gown features a sophisticated boat neckline and elegant short sleeves, creating a timeless, minimalist front. At the back, Fern reveals a dramatic low-back design finished with a sweet bow detail at the base, adding a touch of femininity and unexpected charm.

    Perfect for brides seeking modern simplicity with statement detailing, the Fern gown embodies the signature Halfpenny London aesthetic — effortless, fashion-forward, and beautifully unique.

  • Size 12

    Freda Bennet ‘Kennedy’

    £1800.00
    £1,250.00

    The Kennedy gown by Freda Bennet is a sophisticated unworn wedding dress designed for brides who love contemporary elegance with clean, architectural lines. Crafted in smooth plain satin, this modern bridal gown offers a sleek and refined aesthetic with timeless appeal.

    The standout feature is the striking wide collar neckline, creating a fashion-forward silhouette that beautifully frames the shoulders and décolletage. The elegant A-line skirt flows effortlessly from the waist and features a chic front split, adding movement and a subtle touch of allure.

    Minimalist yet impactful, Kennedy is perfect for brides seeking modern bridal sophistication with understated drama. This beautifully tailored Freda Bennet gown is ready to wear and ideal for the contemporary bride.

  • Size 14

    The Yamilla gown (18761) by Victoria Jane, part of the Ronald Joyce collection, is a beautifully romantic worn and professionally dry-cleaned wedding dress designed for effortless elegance and soft movement. Crafted from lightweight chiffon, this gown is perfect for brides dreaming of a relaxed yet refined bridal look.

    The gown features a flattering off-the-shoulder neckline with delicate pleated detailing, softly framing the décolletage and shoulders for a timeless, feminine silhouette. The free-flowing skirt moves gracefully with every step, creating an airy and ethereal feel.

    For added versatility and romance, Yamilla includes detachable bishop sleeves, allowing brides to transform their look throughout the day. Light, elegant, and effortlessly chic, this gown is especially suited to summer weddings, beach ceremonies, and destination celebrations.

    Perfect for brides seeking soft romance with modern versatility, the Yamilla gown is ready to wear for your unforgettable day.

  • Size 12

    Milla Nova ‘Longiness’

    £2500.00
    £1,800.00
    The Longiness gown by Milla Nova is a timeless sample wedding dress created from luxurious satin, designed for brides who dream of classic princess grace with contemporary refinement.
    The gown features a romantic heart-shaped neckline with softly draped detailing and doubled built-in cups, creating a beautifully sculpted, feminine silhouette. The fitted corset bodice defines the waist while offering elegant structure and support, finished with a clean zip-back closure for a continuous look.
    Flowing from the waist, the dramatic full princess skirt falls naturally to the floor and is completed with a delicate train, creating elegant movement and regal bridal presence.
    Perfect for brides seeking timeless romance, luxurious simplicity, and sophisticated couture styling, the Longiness gown is an effortlessly elegant Milla Nova design, ready to make a breathtaking statement.
  • Size 10

    Milla Nova ‘Amphitrite’

    £3500.00
    £2,500.00
    Our sample of the Amphitrite gown by Milla Nova is inspired by timeless goddess-like elegance. Created from luxurious satin, this romantic A-line silhouette combines sculptural structure with soft, flowing movement.
    The gown has a striking heart-shaped neckline with built-in cups inspired by the shape of delicate seashells, creating a uniquely feminine and elegant focal point. The beautifully sculpted, draped corset bodice enhances and flatters the natural curves, while the hidden zip-back closure delivers a sleek, refined finish.
    Flowing from the waist, the delicately pleated satin skirt moves with graceful fluidity, creating a soft and ethereal bridal presence with every step.
    Perfect for brides seeking modern goddess glamour with classic refinement, the Amphitrite gown is a stunning Milla Nova design that radiates elegance, romance, and couture artistry.
  • Size 12

    Freda Bennet ‘Ashton’

    £1800.00
    £900.00
    The Ashton gown (FB191) by Freda Bennet is a chic, contemporary wedding dress, made from luxurious Linen Mikado. This sophisticated design combines clean tailoring with classic bridal style.
    The gown features a structured bodice that creates an elegant silhouette and defines the waist. Flowing from the bodice, the A-line skirt offers graceful movement and a classic bridal silhouette that suits a range of wedding styles and settings.
    Adding a distinctive couture-inspired touch, Ashton is finished with a striking bow, bringing a sense of modern romance and individuality to the design.
    Our Ashton gown by Freda Bennet is a once-worn designer dress, professionally dry-cleaned and ready to wear on your special day.
  • Size 12

    Kelsey Rose ‘Eliana’

    £1185.00
    £800.00
    If you love soft, romantic style with a touch of understated elegance, the Eliana gown by Kelsey Rose could be just what you’re looking for. With its airy layers of tulle and delicate lace details, Eliana is all about creating that dreamy bridal look we adore. Delicate shoulder straps flow into a semi-sheer bodice, where you’ll spot a hint of floral lace peeking through the draped tulle. This clever layering gives the dress beautiful depth and texture, while still keeping things soft and romantic. The satin waistband sits perfectly at the natural waist, giving you a lovely, flattering shape. From the waist down, softly pleated tulle flows all the way to the floor, giving the dress gorgeous movement and an ethereal finish. Look closely and you’ll spot little touches of floral lace at the waist and upper skirt – perfect for brides who love those special details. If you’re dreaming of romantic elegance with a hint of couture-inspired detail, Eliana is a timeless Kelsey Rose design that brings together softness, sophistication and a touch of modern bridal magic.
  • Size 18

    Kelsey Rose ‘Leo’

    £790.00
    £500.00
    Meet Leo by Kelsey Rose – a dreamy, romantic sample gown that’s perfect if you’re after a touch of bohemian bridal glamour. Light, effortless, and oh-so-feminine, Leo is made for brides who want to feel relaxed and elegant on their big day. The soft chiffon skirt flows beautifully from the natural waist, gently gathered to give you that dreamy, floaty feel as you move. Leo’s lightweight design is just right for outdoor celebrations, destination weddings, or a romantic garden setting. You’ll love the delicate, semi-sheer bodice with its intricate botanical lace for a soft, organic vibe. The flattering plunge neckline is finished with lace trim that runs along the slim shoulder straps, giving the gown a beautifully feminine touch. If you’re dreaming of effortless elegance with a boho twist, Leo brings together romantic lace, flowing chiffon, and just the right amount of understated sophistication for a truly enchanting bridal look.
  • Size 14

    Kelsey Rose ‘Selina’

    £1150.00
    £700.00
    Meet the Selina gown by Kelsey Rose – a truly stunning sample wedding dress full of feminine charm. With its delicate details and beautifully flattering silhouette, this gown is sure to make you feel amazing. You’ll love the elegant soft cap sleeves and the gorgeous large floral appliqués that trail from the bodice onto the upper skirt, giving the Selina gown a romantic, whimsical vibe. The semi-sheer bodice features a gentle plunge neckline and cleverly placed seams to flatter your shape, all while keeping that dreamy, romantic look. If you’re dreaming of a fairytale-inspired dress with a modern twist, the Selina gown could be just what you’re looking for. This breathtaking Kelsey Rose design brings together romance, softness, and contemporary bridal charm for a truly unforgettable look.
  • Size 14

    Kelsey Rose ‘Winnie’

    £1049.00
    £700.00
    Dreaming of elegance and a touch of romantic charm for your big day? Meet the Winnie gown by Kelsey Rose, delicate and feminine, this beautiful sample dress brings together floaty fabrics and gorgeous detailing for a look that’s truly enchanting. She features off-the-shoulder tulle straps that subtly frame your shoulders and neckline and a flattering plunge neckline. The structured illusion bodice provides support and shape, while beautiful botanical lace adds detail and texture. The floaty tulle skirt, offers beautiful movement and that dreamy bridal feel. At the back, you’ll find a delicate illusion detail finished with a romantic tulle bow and lace-detailed tails for a truly memorable touch.
  • Size 16

    Freda Bennet ‘Myra FB216’

    £1875.00
    £1,200.00
    Say hello to the Myra gown (FB216) by Freda Bennet, a stunning bridal gown that blends modern design with classic bridal elegance. Made from gorgeous Cloqué fabric, this dress has a lovely texture and structure that feels both luxurious and on-trend. Featuring a square strapless neckline and seamless, beautifully tailored bodice, Myra creates a modern silhouette that really flatters your figure. The structured top flows into a dramatic full skirt, expertly pleated at the side for gorgeous volume. If you love clean lines, perfect tailoring, and a style that speaks for itself, Myra could be just the dress for you. It’s sophisticated, modern, and effortlessly chic.
  • Size 10

    Dama Couture ‘Ellie’

    £1810.00
    £1,200.00
    Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you.  
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