The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.
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Size 22
The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.
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Size 14This Cheryl gown by Halfpenny London is an iconic pure silk sample wedding dress famous for its effortless variety and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that appears both fashion-forward and timeless.The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic, oversized bow at the neck or elegantly wrapped around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts available in-store to create added drama and a dramatic bridal look.Perfect for brides seeking modern elegance and styling versatility, the Cheryl gown embodies the effortless class and contemporary design for which Halfpenny London is renowned.
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Size 18The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for.
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Size 12
The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.
Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.
Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.
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Size 10
The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.
The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.
Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.
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Size 12
The Fleur gown (MT3203) by Martin Thornburg is a romantic once-worn wedding dress, professionally dry cleaned and ready to wear. Designed for brides dreaming of timeless elegance, this enchanting A-line silhouette combines delicate detailing with fairytale charm.
The gown features intricate vine appliqués that flow beautifully across the bodice and skirt, complemented by soft crystal beading for a subtle, radiant sparkle. A romantic illusion back adds depth and elegance, while sheer bishop sleeves create a soft, ethereal finish.
The look is completed with a beautifully detailed train, adding graceful movement and a truly magical presence as you walk down the aisle.
Perfect for brides seeking romantic detail, soft sparkle, and classic princess elegance, the Fleur gown is a stunning pre-loved piece ready to make your wedding day unforgettable.
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Size 10
The Araya gown by Vera Wang is a refined sample wedding dress crafted from luxurious smooth bridal crepe. Designed in a sleek mermaid silhouette, this gown gently sculpts the body before flowing into a graceful train, creating a clean and sophisticated bridal aesthetic.
The minimalist crepe fabric enhances the gown’s modern couture feel, offering soft structure and elegant movement. The standout design feature is the sophisticated crossover back detail, adding contemporary elegance while beautifully framing the back and shoulders.
Perfect for brides seeking modern luxury, clean lines, and timeless designer craftsmanship, the Araya sample gown delivers understated glamour with signature bridal sophistication.
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Size 16
The Viviana gown by Milla Nova is a refined sample wedding dress designed for brides who love timeless elegance with a soft, romantic touch. Crafted from luxurious draped ivory satin, this graceful A-line silhouette creates a polished and feminine bridal look.
The gown features a beautifully draped off-the-shoulder bodice, softly framing the neckline and shoulders for a romantic, sophisticated effect. A lace-up back closure allows for a customised, flattering fit while adding classic bridal detailing.
The design flows into a delicate midi-length train, offering subtle drama while maintaining ease of movement and effortless elegance.
Perfect for brides seeking classic romance, modern simplicity, and couture-inspired tailoring, the Viviana sample gown is a timeless bridal statement ready to wear.
VIVIANA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 12
The Gigi gown by Milla Nova is a feminine and elegant sample wedding dress crafted in luxurious white satin. Designed for the modern bride who loves clean sophistication, this strapless silhouette offers timeless bridal beauty with subtle sensual detail.
The gown features a delicate heart-shaped neckline that beautifully frames the décolletage, while the gently draped skirt creates soft, graceful movement. A thin leg slit adds a modern, flirtatious touch without compromising elegance.
At the back, an open lace-up closure provides both fit adjustability and romantic bridal detailing, enhancing the gown’s refined, couture-inspired aesthetic.
Perfect for brides seeking classic femininity with modern elegance, the Gigi sample gown is a stunning ready-to-wear piece combining simplicity, romance, and contemporary bridal style.
GIGI IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 12
The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.
The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.
A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.
Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.
RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.














