Luxury Designer Wedding Dresses at up to 70% off RRP!

UPDATE (01/04/26):  15 new dresses coming shortly. Watch this space!

  • Size 18

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

  • Size 18

    Lillian West ‘66384’

    £1200.00
    £800.00

    The Lillian West 66384 is a beautifully airy sample gown designed for the free-spirited bride who loves relaxed elegance. Crafted from lightweight tulle, this soft A-line silhouette moves effortlessly, creating a romantic and ethereal feel.

    A plunging neckline adds a modern touch of allure, balanced perfectly by the gown’s signature double waistband detail, which defines the waist and enhances the natural shape with subtle, stylish structure.

    True to Lillian West’s boho-inspired aesthetic, this gown blends ease, femininity, and understated charm — ideal for woodland weddings, outdoor celebrations, or any bride wanting a look that feels both natural and unforgettable.

    A stunning designer gown available at a special sample price.

  • Size 18

    Stella York ‘7755’

    £1290.00
    £750.00
    Style 7755 by Stella York stuns with its lustrous satin finish and striking ballgown silhouette. A deep V-neckline and matching V-back are framed by sleek straps and a cinched waist, accented with fabric-covered buttons. The full skirt flows into a dramatic cathedral train—perfect for the modern bride ready to make a statement.
Go to Top