Luxury Designer Wedding Dresses at up to 70% off RRP!

UPDATE (01/04/26): 15 new dresses coming shortly. Watch this space!

Size 10

Halfpenny London ‘Gloria’

~~£5500.00~~
£2,200.00

ARRIVING IN-STORE: w/c 11th May

The Gloria dress by Halfpenny London is a sleek and sophisticated sample wedding dress designed for brides who love modern elegance with subtle drama. Crafted from luxurious stretch duchess matte satin, the gown features a clean sheath silhouette that beautifully skims the body for a refined and flattering fit.

Delicate spaghetti straps add softness and simplicity to the minimalist design, while the statement taffeta overskirt introduces structure, movement, and a contemporary layered effect. The contrast between the sleek fitted base and the dramatic overskirt creates a fashion-forward bridal look that feels effortlessly chic.

Perfect for brides seeking understated glamour with modern versatility, the Gloria dress embodies the signature Halfpenny London aesthetic — contemporary, elegant, and effortlessly cool.
Size 12

Halfpenny London ‘Twirl’

~~£4500.00~~
£1,800.00

ARRIVING IN-STORE: w/c 11th May

The Twirl dress by Halfpenny London is a modern and effortlessly chic sample wedding dress designed for brides who love fashion-forward simplicity. Crafted from lightweight satin, the gown drapes beautifully across the body, creating a fluid and elegant silhouette.

The design features a contemporary halter neckline paired with a subtle front cutout, adding a modern edge while maintaining refined sophistication. Softly draped arm detailing enhances the silhouette with movement and an understated sense of drama.

Light, elegant, and effortlessly cool, the Twirl dress is perfect for brides seeking minimalist bridal styling with a distinctive contemporary twist. This Halfpenny London sample gown captures the brand’s signature blend of modern elegance and relaxed luxury.
Size 16

Halfpenny London ‘Lana’ Slip

~~£1250.00~~
£800.00

ARRIVING IN-STORE: w/c 11th May

The Lana Slip dress by Halfpenny London is a beautifully understated sample wedding dress designed for brides who love effortless, minimalist elegance. Crafted from luxurious crepe back satin, this sleek bias-cut slip silhouette softly skims the body, creating graceful movement and a flattering drape.

Delicate thin shoulder straps add to the gown’s refined simplicity, allowing the clean lines and fluid fabric to take centre stage. The satin finish catches the light beautifully, enhancing the gown’s modern yet timeless appeal.

Perfect for brides seeking contemporary sophistication with effortless glamour, the Lana Slip dress embodies the signature Halfpenny London aesthetic — chic, relaxed, and undeniably elegant.

Our sample is without sleeves.
Size 10

Halfpenny London ‘Oliver Corset’

~~£1300.00~~
£800.00

ARRIVING IN-STORE: w/c 11th May

The Oliver Corset by Halfpenny London is a sleek and versatile sample bridal separate designed for modern brides who love effortless elegance. Crafted in the sophisticated matte finish, this strapless corset offers clean lines and a beautifully structured silhouette that flatters and supports the figure.

Minimal yet refined, Oliver is the perfect standalone bridal top or an elegant foundation for layering with Halfpenny London separates. Styled beautifully with the Ivy skirt, it creates a contemporary bridal look with timeless appeal.

Designed for versatility and modern sophistication, the Oliver Corset is ideal for brides seeking a fashion-forward yet minimalist bridal aesthetic that can be personalised throughout the day.
Size 8

Halfpenny London ‘Ivy Skirt’

~~£2100.00~~
£1,100.00

ARRIVING IN-STORE: w/c 11th May

The Ivy skirt by Halfpenny London is a striking sample bridal separate designed for brides who love contemporary styling with playful movement and texture. This elegant fringed skirt creates a fashion-forward silhouette while maintaining the effortless sophistication the brand is known for.

Finished with refined satin trim, the Ivy skirt moves beautifully with every step and flows into a soft small train for added bridal drama. Its modern design pairs perfectly with the Oliver Corset, creating a chic and versatile two-piece bridal look that feels both timeless and directional.

Perfect for brides seeking modern bridal separates with statement detail, the Ivy skirt delivers movement, elegance, and effortless Halfpenny London style.
Size 10

Halfpenny London ‘Hula Sleeveless’

~~£3250.00~~
£1,700.00

ARRIVING IN-STORE: w/c 11th May

The Hula gown by Halfpenny London is an effortlessly elegant sample wedding dress that beautifully balances structure with softness. Crafted from luxurious silk, the gown drapes with a liquid-like movement while maintaining the refined shape of its expertly tailored pleats.

This sleeveless version highlights the clean, sculptural lines of the bodice, creating a modern and sophisticated silhouette. The contrast between the structured pleating and the fluid softness of the fabric gives the gown a uniquely romantic and fashion-forward feel.

At the back, a dramatic low-back design adds contemporary allure, while the magnificent full godet skirt flows seamlessly into a sweeping train for breathtaking movement and bridal drama.

Perfect for brides seeking modern couture elegance with graceful fluidity, the Hula gown is a stunning example of Halfpenny London’s signature contemporary bridal aesthetic.
Size 10

Halfpenny London ‘Foxglove’

~~£3990.00~~
£2,000.00

ARRIVING IN-STORE: w/c 11th May

The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.

The design features striking sculptural 3D sleeves, creating a bold contrast against the soft curves of the elegant fit-and-flare shape. A dramatic thigh-high split adds movement and modern allure, while the delicate bow back detail introduces a romantic finishing touch.

Contemporary yet timeless, Foxglove is perfect for brides seeking modern sophistication with statement design elements. This standout Halfpenny London sample gown delivers confidence, elegance, and couture-inspired style in one unforgettable look.
Size 12

Halfpenny London ‘Fern’

~~£1950.00~~
£1,200.00

ARRIVING IN-STORE: w/c 11th May

The Fern gown by Halfpenny London is a chic and contemporary sample wedding dress designed for brides who love understated elegance with a playful twist. Crafted from delicate crepe, this effortless shift silhouette drapes beautifully for a relaxed yet refined bridal look.

The gown features a sophisticated boat neckline and elegant short sleeves, creating a timeless, minimalist front. At the back, Fern reveals a dramatic low-back design finished with a sweet bow detail at the base, adding a touch of femininity and unexpected charm.

Perfect for brides seeking modern simplicity with statement detailing, the Fern gown embodies the signature Halfpenny London aesthetic — effortless, fashion-forward, and beautifully unique.
Size 22

Halfpenny London ‘Dahlia’

~~£4250.00~~
£2,200.00

ARRIVING IN-STORE: w/c 11th May

The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.

The gown features a clean scoop neckline that softly frames the décolletage, while dramatic pleating creates texture and movement throughout the bodice before neatly drawing in at the waist for a beautifully flattering silhouette.

Paired with a coordinating overskirt, Dahlia offers added drama and versatility, allowing brides to transform their look throughout the day while maintaining a refined, couture-inspired aesthetic.

Perfect for brides seeking modern structure, elegant simplicity, and statement bridal styling, the Dahlia gown is an effortlessly chic Halfpenny London sample dress ready to wear.
Size 16

Halfpenny London ‘Daffodil’

~~£3400.00~~
£1,700.00

ARRIVING IN-STORE: w/c 11th May

The Daffodil gown by Halfpenny London is a beautifully modern sample wedding dress that captures the brand’s signature blend of effortless elegance and contemporary romance. Designed with clean, refined lines and fashion-forward sophistication, Daffodil offers a fresh take on timeless bridal style.

The silhouette is both flattering and graceful, creating an effortlessly chic look that can be styled beautifully on its own or paired with statement bridal accessories and overskirts for added drama. Like all Halfpenny London designs, Daffodil balances understated luxury with modern femininity, making it perfect for brides who want a look that feels distinctive yet timeless.

Perfect for the bride seeking contemporary elegance with couture-inspired simplicity, the Daffodil gown is a versatile and stylish ready-to-wear sample piece.
Size 14

Halfpenny London ‘Cheryl Silk’

~~£4500.00~~
£2,100.00

ARRIVING IN-STORE: w/c 11th May

The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.
Size 18

Halfpenny London ‘Cheryl Satin’

~~£2595.00~~
£1,600.00

ARRIVING IN-STORE: w/c 11th May

The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.
Size 10

Halfpenny London ‘Beale Overskirt’

~~£1600.00~~
£800.00

ARRIVING IN-STORE: w/c 11th May

The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.
Size 12

Halfpenny London ‘Autumn’

~~£2500.00~~
£1,500.00

ARRIVING IN-STORE: w/c 11th May

The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.
Size 10

Halfpenny London ‘Apple Butterfly’

~~£3100.00~~
£1,900.00

ARRIVING IN-STORE: w/c 11th May

The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.