• Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 12

    Say hello to the Kitt Top by Love Story London, the ultimate bridal outfit upgrade. Crafted from sheer crinkle organza, this top adds beautiful texture and a touch of ethereal romance to any wedding look.

    The dreamy balloon sleeves bring instant drama, finished with bold statement ruffle cuffs that make this piece unforgettable. Whether styled with a sleek gown or chic separates, the Kitt Top is the perfect way to transform your ceremony-to-reception look.

    If offered as a sample piece, it’s in excellent condition and ready to wear, giving you a designer detail that’s both unique and fashion-forward.

  • Size 10

    Step into effortless glamour with Imogen by Love & Liberty, a sample wedding gown that blends modern sophistication with flirty romance. Crafted from luxurious white crepe, Imogen features a soft trumpet silhouette that flatters every figure and ensures a head-turning bridal moment.

    A sheer, embroidered centre with corset boning sets this gown apart, providing both support and fashion-forward detail. The feminine twisted off-the-shoulder collar adds playful elegance, while the breath-taking detachable skirt at the back showcases bohemian-inspired satin-stitch leaves — perfect for a dramatic aisle entrance and effortless reception transition.

    As a sample gown, Imogen is in excellent condition and ready to wear, offering brides a designer look without the wait. Ideal for those seeking a contemporary, show-stopping wedding dress with versatile styling options.

  • Size 10

    Lillian West ‘66381’

    £2200.00
    £700.00

    Modern simplicity meets feminine elegance in the stunning Lillian West 66381 wedding gown. Crafted from structured yet lightweight organza jacquard, this fit-and-flare silhouette is designed to hug your curves in all the right places while offering comfort and effortless movement.

    The gown features a clean strapless straight neckline for a timeless, minimalist look, perfectly balanced by a flattering natural waistline that flows into a dramatic chapel-length train. The subtle texture of the jacquard fabric adds depth and sophistication, making this dress ideal for the bride who wants understated detail with high-impact style.

    Perfect for contemporary, elegant weddings — from urban lofts to romantic estates — Lillian West 66381 is a modern classic made for brides who appreciate refined design and bold confidence.

  • Size 12

    Lillian West ‘66301’

    £1410.00
    £900.00

    The Lillian West 66301 is a romantic sample wedding gown designed for brides who love soft texture and modern femininity. This flattering A-line silhouette features a striking plunging bikini neckline, creating an elegant focal point while elongating the figure.

    Delicate 3D floral appliqués bring the gown to life, adding dimension and movement across the bodice and skirt. The layered design enhances the airy, ethereal feel, giving the dress a lightness that floats beautifully as you walk.

    Perfect for brides seeking a look that feels fresh, romantic, and fashion-forward, this ready-to-wear Lillian West sample gown blends contemporary detail with timeless bridal softness.

  • Size 20

    Lillian West ‘66259’

    £1350.00
    £900.00

    This Lillian West '66259' sample gown is a romantic A-line wedding dress with an effortlessly unconventional charm. Unique lace detailing dances across the silhouette, creating texture and movement while maintaining a soft, dreamy aesthetic.

    A sheer bodice is gently wrapped in softly pleated tulle, accenting a classic sweetheart neckline. Feminine cap sleeves lead into a modest V-back, striking the perfect balance between elegance and delicacy. Matte lace appliqués float between airy layers of tulle in the skirt, adding dimension and ethereal beauty.

    Finished with a frothy chapel-length train, this gown is perfect for brides seeking a look that feels romantic, modern, and quietly distinctive. A ready-to-wear sample piece, it captures the signature Lillian West blend of softness and artistry.

  • Size 12

    The Utopia gown by Justin Alexander Signature is a romantic sample dress that blends soft femininity with couture craftsmanship. This elegant off-the-shoulder A-line silhouette frames the neckline beautifully, creating a graceful, timeless shape.

    Delicate lace appliqués are thoughtfully placed across the bodice and skirt, adding texture and dimension while enhancing the gown’s ethereal feel. The flowing A-line skirt moves effortlessly, offering comfort and drama in equal measure.

    Perfect for brides seeking classic romance with refined detail, Utopia is a ready-to-wear Justin Alexander Signature sample gown that captures softness, elegance, and modern bridal sophistication.

  • Size 14

    The Afterglow gown by Justin Alexander is a stunning sample dress that radiates romance and modern elegance. Designed for brides who want to make a memorable entrance, it features a flattering A-line silhouette and a romantic sweetheart neckline that beautifully accentuates the figure.

    The mid-back design adds sophistication while perfectly showcasing your chosen hairstyle. Crafted from soft tulle and adorned with beading, crystals, and sequins, the gown shimmers with every movement, catching the light for an ethereal effect.

    For versatility, detachable puff sleeves allow you to transform the dress from a strapless look to a statement-making, dramatic style. Perfect for the bride seeking timeless elegance with modern flair, Afterglow combines sparkle, movement, and couture detail in a ready-to-wear Justin Alexander sample gown.

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  • Size 12

    The Clarendon gown by Josephine Scott from the Avenue Collection is a sophisticated sample dress that blends architectural structure with refined couture detail. Crafted from sumptuous embossed jacquard, the gown features a beautifully tailored basque waist that sculpts the figure and flows into an elegant A-line silhouette.

    An intricately designed lace-up back ensures a flawless, adjustable fit while adding a romantic design feature. The detachable floral accent introduces a touch of statement-making drama, allowing the bride to personalise her look from ceremony to celebration.

    Designed for brides seeking modern elegance with elevated couture sophistication, Clarendon is a seamless balance of clean structure and delicate artistry — a ready-to-wear sample gown that feels both timeless and fashion-forward.

  • Size 14

    Jenny Yoo ‘Lombard’

    £2500.00
    £1,700.00
    The Lombard gown by Jenny Yoo is a stunning, ready-to-wear sample wedding dress, made from lightweight, lustrous Italian taffeta. A mix of clean architectural lines and a dramatic silhouette makes this timeless design perfect for brides seeking effortless elegance and modern sophistication.
    Wide-set straps frame a sleek square neckline, creating a contemporary look, while the flattering cummerbund waist beautifully defines the figure. The dramatic circle-cut ballgown skirt offers graceful volume and movement, creating a striking bridal statement without overwhelming the silhouette.
    At the back, elegant covered buttons trail to the hem, adding a classic finishing touch to this beautifully tailored gown.
    This dress for brides seeking classic style with modern refinement, the Lombard gown is an exceptional Jenny Yoo sample dress that delivers sophistication, structure, and effortless bridal glamour.
  • Size 12

    House of Savin ‘Love’

    £3645.00
    £1,000.00

    The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.

    Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.

    Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.

  • Size 10

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 10
    The Oliver Corset by Halfpenny London is a sleek and versatile sample bridal separate designed for modern brides who love effortless elegance. Crafted in the sophisticated matte finish, this strapless corset offers clean lines and a beautifully structured silhouette that flatters and supports the figure.

    Minimal yet refined, Oliver is the perfect standalone bridal top or an elegant foundation for layering with Halfpenny London separates. Styled beautifully with the Ivy skirt, it creates a contemporary bridal look with timeless appeal.

    Designed for versatility and modern sophistication, the Oliver Corset is ideal for brides seeking a fashion-forward yet minimalist bridal aesthetic that can be personalised throughout the day.

  • Size 16

    The Lana Slip dress by Halfpenny London is a beautifully understated sample wedding dress designed for brides who love effortless, minimalist elegance. Crafted from luxurious crepe back satin, this sleek bias-cut slip silhouette softly skims the body, creating graceful movement and a flattering drape.

    Delicate thin shoulder straps add to the gown’s refined simplicity, allowing the clean lines and fluid fabric to take centre stage. The satin finish catches the light beautifully, enhancing the gown’s modern yet timeless appeal.

    Perfect for brides seeking contemporary sophistication with effortless glamour, the Lana Slip dress embodies the signature Halfpenny London aesthetic — chic, relaxed, and undeniably elegant.

    Our sample is without sleeves.

  • Size 8

    The Ivy skirt by Halfpenny London is a striking sample bridal separate designed for brides who love contemporary styling with playful movement and texture. This elegant fringed skirt creates a fashion-forward silhouette while maintaining the effortless sophistication the brand is known for.

    Finished with refined satin trim, the Ivy skirt moves beautifully with every step and flows into a soft small train for added bridal drama. Its modern design pairs perfectly with the Oliver Corset, creating a chic and versatile two-piece bridal look that feels both timeless and directional.

    Perfect for brides seeking modern bridal separates with statement detail, the Ivy skirt delivers movement, elegance, and effortless Halfpenny London style.

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