• Size 12

    Lillian West ‘66301’

    £1410.00
    £900.00

    The Lillian West 66301 is a romantic sample wedding gown designed for brides who love soft texture and modern femininity. This flattering A-line silhouette features a striking plunging bikini neckline, creating an elegant focal point while elongating the figure.

    Delicate 3D floral appliqués bring the gown to life, adding dimension and movement across the bodice and skirt. The layered design enhances the airy, ethereal feel, giving the dress a lightness that floats beautifully as you walk.

    Perfect for brides seeking a look that feels fresh, romantic, and fashion-forward, this ready-to-wear Lillian West sample gown blends contemporary detail with timeless bridal softness.

  • Size 26

    Studio Levana ‘Anna’

    £2610.00
    £1,000.00

    The Anna gown by Studio Levana is a breathtaking sample dress designed for brides dreaming of true princess elegance. This timeless ballgown silhouette features a romantic sweetheart neckline and a voluminous sparkling skirt that catches the light with every movement.

    Feminine bow details add a soft, regal touch, while the signature supportive corset construction ensures a flawless, sculpted fit without the need for additional undergarments. The result is a gown that combines grandeur, comfort, and couture craftsmanship.

    Perfect for the bride who wants to feel majestic, confident, and unforgettable, Anna delivers classic bridal splendor with modern structure — a Studio Levana sample gown ready to make a lasting impression.

  • Size 14

    The Afterglow gown by Justin Alexander is a stunning sample dress that radiates romance and modern elegance. Designed for brides who want to make a memorable entrance, it features a flattering A-line silhouette and a romantic sweetheart neckline that beautifully accentuates the figure.

    The mid-back design adds sophistication while perfectly showcasing your chosen hairstyle. Crafted from soft tulle and adorned with beading, crystals, and sequins, the gown shimmers with every movement, catching the light for an ethereal effect.

    For versatility, detachable puff sleeves allow you to transform the dress from a strapless look to a statement-making, dramatic style. Perfect for the bride seeking timeless elegance with modern flair, Afterglow combines sparkle, movement, and couture detail in a ready-to-wear Justin Alexander sample gown.

    ce.

  • Size 12

    The Utopia gown by Justin Alexander Signature is a romantic sample dress that blends soft femininity with couture craftsmanship. This elegant off-the-shoulder A-line silhouette frames the neckline beautifully, creating a graceful, timeless shape.

    Delicate lace appliqués are thoughtfully placed across the bodice and skirt, adding texture and dimension while enhancing the gown’s ethereal feel. The flowing A-line skirt moves effortlessly, offering comfort and drama in equal measure.

    Perfect for brides seeking classic romance with refined detail, Utopia is a ready-to-wear Justin Alexander Signature sample gown that captures softness, elegance, and modern bridal sophistication.

  • Size 12

    House of Savin ‘Love’

    £3645.00
    £1,000.00

    The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.

    Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.

    Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.

  • Size 16

    Freda Bennet ‘Aura’

    £1830.00
    £1,000.00

    The Aura gown by Freda Bennet is a striking sample dress that blends contemporary elegance with timeless bridal drama. Crafted from luxurious zibeline, the gown offers a structured yet beautifully refined finish.

    A fitted bodice sculpts the silhouette, while the elegant Bardot sleeves frame the shoulders and neckline with soft, romantic sophistication. From the waist, the gown flows into a full skirt with a sweeping train, creating a breathtaking and graceful bridal statement.

    Perfect for brides seeking modern romance with a dramatic silhouette, the Aura gown is a ready-to-wear Freda Bennet sample dress that combines contemporary design with classic bridal grandeur.

  • Size 12

    Milla Nova ‘Damaris’

    £3000.00
    £1,800.00

    The Damaris gown by Milla Nova is a breathtaking sample wedding dress designed for the bride who dreams of a romantic, fairytale-inspired look. Crafted from lightweight tulle, this lush A-line gown creates a beautifully soft and ethereal silhouette.

    At the heart of the design is a striking Victorian-inspired boned corset, featuring a heart-shaped cut-out neckline that adds both elegance and structure. The bodice is richly embellished with handcrafted 3D floral appliqués and delicate sequins, creating a shimmering, dimensional effect that catches the light with every movement.

    The voluminous maxi tulle skirt flows gracefully from the corset, adding a magical princess-like aura to the overall look and creating stunning movement as you walk down the aisle.

    Perfect for brides seeking romance, drama, and intricate couture detailing, the Damaris gown is a truly enchanting bridal statement.

  • Size 10

    Milla Nova ‘Irina’

    £5300.00
    £1,900.00

    The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.

    The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.

    Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.

  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 10

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 10

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,000.00

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 10

    The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

    A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

    Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.

  • Size 18
    The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.
    The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.
    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.
    Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for.
Go to Top