• Size 8

    Daalarna ‘MRR 366’

    £3475.00
    £1,700.00

    Discover understated luxury with the Daalarna Couture Mirror Gown (MRR 366), a breathtaking sample gown that epitomises the brand’s signature blend of refined, modern, and subtly sexy design. Crafted in off-white with a whisper of nude and dusty-rose tint woven through the skirt, this gown offers a uniquely soft and romantic colour palette that feels both elevated and ethereal.

    Designed in Hungary, Daalarna Couture is celebrated for its European elegance, delicate detailing, and thoughtfully structured silhouettes - and the Mirror Gown is no exception. Every element is created to strike the perfect balance between romance and sophistication, making it ideal for brides who want a look that is both captivating and effortlessly chic.

    With eye-catching design features and a graceful, feminine aesthetic, MRR 366 is made for the bride seeking something truly unique—an artistic expression of beauty that feels as incredible as it looks.

    As a sample gown that is ready to wear, it offers the rare opportunity to experience luxury couture craftsmanship without the wait, ensuring you feel stunning and confident from your very first try-on to your walk down the aisle.

  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  • Size 16

    ARRIVING IN-STORE: w/c 11th May

    The Daffodil gown by Halfpenny London is a beautifully modern sample wedding dress that captures the brand’s signature blend of effortless elegance and contemporary romance. Designed with clean, refined lines and fashion-forward sophistication, Daffodil offers a fresh take on timeless bridal style.

    The silhouette is both flattering and graceful, creating an effortlessly chic look that can be styled beautifully on its own or paired with statement bridal accessories and overskirts for added drama. Like all Halfpenny London designs, Daffodil balances understated luxury with modern femininity, making it perfect for brides who want a look that feels distinctive yet timeless.

    Perfect for the bride seeking contemporary elegance with couture-inspired simplicity, the Daffodil gown is a versatile and stylish ready-to-wear sample piece.

  • Size 14

    Jenny Yoo ‘Lombard’

    £2500.00
    £1,700.00
    The Lombard gown by Jenny Yoo is a stunning, ready-to-wear sample wedding dress, made from lightweight, lustrous Italian taffeta. A mix of clean architectural lines and a dramatic silhouette makes this timeless design perfect for brides seeking effortless elegance and modern sophistication.
    Wide-set straps frame a sleek square neckline, creating a contemporary look, while the flattering cummerbund waist beautifully defines the figure. The dramatic circle-cut ballgown skirt offers graceful volume and movement, creating a striking bridal statement without overwhelming the silhouette.
    At the back, elegant covered buttons trail to the hem, adding a classic finishing touch to this beautifully tailored gown.
    This dress for brides seeking classic style with modern refinement, the Lombard gown is an exceptional Jenny Yoo sample dress that delivers sophistication, structure, and effortless bridal glamour.
  • Size 8

    Flora Bridal ‘Stephania’

    £4375.00
    £1,800.00

    Fall head over heels for Stephania by Flora Bridal, a sample wedding gown designed to make hearts skip a beat. Crafted with exquisite lace and couture-level detailing, Stephania sculpts a flawless silhouette that celebrates femininity and grace.

    Her artfully placed lace detailing flatters every curve, while the refined accent at the waist adds just the right touch of high-fashion sophistication. The result? A look that’s effortlessly romantic, irresistibly elegant, and unforgettable from every angle.

    As a sample gown, Stephania is in excellent condition and ready to wear - giving you the beauty of Flora Bridal’s couture craftsmanship with the ease and value of a ready-to-wear designer piece.

  • Size 24

    Studio Levana ‘Nera’

    £2860.00
    £1,800.00

    Make a show-stopping entrance in the Nera gown by Studio Levana, a sample gown designed for brides who love glamour with modern sophistication. This A-line silhouette features a sparkling sequined lace bodice paired with a voluminous pleated skirt, creating drama, elegance, and effortless movement.

    The gown showcases a deep V-neckline and an illusion back for a contemporary bridal look, while uniquely shaped detachable sleeves offer versatility and the option to transform your style from ceremony to reception.

    A unique built-in corset can be added to provide shaping and support without additional undergarments, ensuring comfort and confidence throughout your special day.

    Perfect for the chic, modern bride, Nera combines luxury detailing, couture craftsmanship, and versatile design in one unforgettable sample gown.

  • Size 12

    Milla Nova ‘Damaris’

    £3000.00
    £1,800.00

    The Damaris gown by Milla Nova is a breathtaking sample wedding dress designed for the bride who dreams of a romantic, fairytale-inspired look. Crafted from lightweight tulle, this lush A-line gown creates a beautifully soft and ethereal silhouette.

    At the heart of the design is a striking Victorian-inspired boned corset, featuring a heart-shaped cut-out neckline that adds both elegance and structure. The bodice is richly embellished with handcrafted 3D floral appliqués and delicate sequins, creating a shimmering, dimensional effect that catches the light with every movement.

    The voluminous maxi tulle skirt flows gracefully from the corset, adding a magical princess-like aura to the overall look and creating stunning movement as you walk down the aisle.

    Perfect for brides seeking romance, drama, and intricate couture detailing, the Damaris gown is a truly enchanting bridal statement.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 12

    Milla Nova ‘Longiness’

    £2500.00
    £1,800.00
    The Longiness gown by Milla Nova is a timeless sample wedding dress created from luxurious satin, designed for brides who dream of classic princess grace with contemporary refinement.
    The gown features a romantic heart-shaped neckline with softly draped detailing and doubled built-in cups, creating a beautifully sculpted, feminine silhouette. The fitted corset bodice defines the waist while offering elegant structure and support, finished with a clean zip-back closure for a continuous look.
    Flowing from the waist, the dramatic full princess skirt falls naturally to the floor and is completed with a delicate train, creating elegant movement and regal bridal presence.
    Perfect for brides seeking timeless romance, luxurious simplicity, and sophisticated couture styling, the Longiness gown is an effortlessly elegant Milla Nova design, ready to make a breathtaking statement.
  • Size 12

    Eisen Stein ‘Lauren’

    £6480.00
    £1,900.00

    The Lauren gown by Eisen Stein is a romantic sample dress that captures effortless movement and couture detail. Crafted from soft, flowing tulle, this gown features a striking deep V-neckline that elongates the silhouette while maintaining an elegant, airy feel.

    Delicate 3D floral lace is thoughtfully placed throughout the design, adding texture, dimension, and handcrafted artistry. At the back, a lace bow detail creates a soft, feminine focal point, balancing the dramatic neckline with romantic charm.

    Light, graceful, and undeniably couture, Lauren is perfect for the bride seeking a gown that feels ethereal yet fashion-forward. This Eisen Stein sample gown blends modern sophistication with dreamy floral detail for an unforgettable bridal look.

  • Size 12

    House of Savin ‘Love’

    £3645.00
    £1,900.00

    The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.

    Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.

    Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.

  • Size 10

    Milla Nova ‘Irina’

    £5300.00
    £1,900.00

    The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.

    The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.

    Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 10

    Mariana Hardwick ‘Harper’

    £4465.00
    £1,950.00

    Meet Harper by Mariana Hardwick, a sample wedding gown that perfectly fuses sophistication and sensuality. This stunning design features a delicate, bustier-style French lace bodice with a straight neckline, offering a timelessly romantic touch.

    The silk-satin skirt, gathered elegantly at the hip, drapes effortlessly to enhance your natural silhouette, while the seductive high slit adds a bold, fashion-forward edge - ideal for the confident bride who knows her power.

    As a sample gown, Harper is in excellent condition and ready to wear, giving you the chance to experience Mariana Hardwick’s signature craftsmanship and modern elegance at a fraction of the price.

  • Size 8

    Eisen Stein ‘Magnolia’

    £8430.00
    £2,000.00

    Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.

    Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.

    Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.

    The design features striking sculptural 3D sleeves, creating a bold contrast against the soft curves of the elegant fit-and-flare shape. A dramatic thigh-high split adds movement and modern allure, while the delicate bow back detail introduces a romantic finishing touch.

    Contemporary yet timeless, Foxglove is perfect for brides seeking modern sophistication with statement design elements. This standout Halfpenny London sample gown delivers confidence, elegance, and couture-inspired style in one unforgettable look.

  • Size 14

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

  • Size 12

    Milla Nova ‘Opal’

    £3000.00
    £2,100.00
    The Opal gown by Milla Nova is a romantic sample wedding dress designed for brides who love ethereal sparkle and detailed couture detailing. Made from delicate lace with sparkling all-over sequins, this elegant A-line silhouette radiates soft glamour from every angle.
    The gown features a structured semi-sheer boned drop-waist corset that beautifully sculpts and flatters the figure. A romantic heart-shaped neckline with a subtle V-cut accentuates the décolletage, while delicate embellished spaghetti straps add refined sparkle and femininity. The corset is completed with detachable cups and a clean zip-back closure for comfort and support.
    Flowing from the fitted bodice, the layered lace maxi skirt with a soft nude underskirt adds dimension and elegant movement, finishing in a midi-length train for a dreamy bridal effect.
    For an elevated couture finish, the gown can be paired with coordinating Opal fingerless gloves, adding a modern, fashion-forward touch to the romantic silhouette.
    Perfect for brides seeking soft sparkle, romantic elegance, and modern couture glamour, the Opal gown is a breathtaking Milla Nova design with lasting bridal appeal.
  • Size 8

    Milla Nova ‘Antuanetta’

    £3000.00
    £2,100.00
    The Antuanetta gown by Milla Nova is a beautifully romantic sample wedding dress designed for brides who love ethereal elegance and delicate couture detailing. This alluring A-line silhouette is made with a soft, semi-transparent finish, creating a light, dreamy bridal aesthetic.
    The gown is adorned throughout with fine floral lace appliqués, adding texture, dimension, and timeless romance. A structured, straight neckline corset bodice provides flattering support while maintaining a clean, modern silhouette.
    Flowing from the waist, the elegant skirt extends into a graceful train, creating beautiful movement and a soft, romantic finish as you walk down the aisle.
    Perfect for brides seeking airy romance with modern couture styling, the Antuanetta gown is a stunning Milla Nova design that blends femininity, sophistication, and effortless bridal beauty.
  • Size 14

    Step into timeless elegance with Coworth by Suzanne Neville, a worn wedding gown crafted in luxurious fine Mikado. This stunning A-line design features a flattering V-neckline and a corseted bodice with delicate straps, creating a romantic and feminine silhouette.

    The skirt flows beautifully into a long train and includes a subtle split, adding drama and movement to your bridal look. Every detail of Coworth showcases Suzanne Neville’s signature combination of classic sophistication and contemporary style.

    Professionally dry-cleaned and ready to wear, this gown is perfect for the bride seeking refined elegance with a hint of modern allure.

  • Size 22

    Halfpenny London ‘Dahlia’

    £4250.00
    £2,200.00

    ARRIVING IN-STORE: w/c 11th May

    The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.

    The gown features a clean scoop neckline that softly frames the décolletage, while dramatic pleating creates texture and movement throughout the bodice before neatly drawing in at the waist for a beautifully flattering silhouette.

    Paired with a coordinating overskirt, Dahlia offers added drama and versatility, allowing brides to transform their look throughout the day while maintaining a refined, couture-inspired aesthetic.

    Perfect for brides seeking modern structure, elegant simplicity, and statement bridal styling, the Dahlia gown is an effortlessly chic Halfpenny London sample dress ready to wear.

  • Size 10

    Halfpenny London ‘Gloria’

    £5500.00
    £2,200.00

    ARRIVING IN-STORE: w/c 25th May

    The Gloria dress by Halfpenny London is a sleek and sophisticated sample wedding dress designed for brides who love modern elegance with subtle drama. Crafted from luxurious stretch duchess matte satin, the gown features a clean sheath silhouette that beautifully skims the body for a refined and flattering fit.

    Delicate spaghetti straps add softness and simplicity to the minimalist design, while the statement taffeta overskirt introduces structure, movement, and a contemporary layered effect. The contrast between the sleek fitted base and the dramatic overskirt creates a fashion-forward bridal look that feels effortlessly chic.

    Perfect for brides seeking understated glamour with modern versatility, the Gloria dress embodies the signature Halfpenny London aesthetic — contemporary, elegant, and effortlessly cool.

  • Size 10

    Milla Nova ‘Amphitrite’

    £3500.00
    £2,500.00
    Our sample of the Amphitrite gown by Milla Nova is inspired by timeless goddess-like elegance. Created from luxurious satin, this romantic A-line silhouette combines sculptural structure with soft, flowing movement.
    The gown has a striking heart-shaped neckline with built-in cups inspired by the shape of delicate seashells, creating a uniquely feminine and elegant focal point. The beautifully sculpted, draped corset bodice enhances and flatters the natural curves, while the hidden zip-back closure delivers a sleek, refined finish.
    Flowing from the waist, the delicately pleated satin skirt moves with graceful fluidity, creating a soft and ethereal bridal presence with every step.
    Perfect for brides seeking modern goddess glamour with classic refinement, the Amphitrite gown is a stunning Milla Nova design that radiates elegance, romance, and couture artistry.
Go to Top