• Size 16

    Pronovias ‘Sincere’

    £2250.00
    £1,400.00

    Step into bridal bombshell territory with this head-turning Pronovias gown, now available as a sample in UK16. This ready-to-wear beauty brings high-fashion vibes with its sculpted silhouette and dramatic details - all at a sample-sale price you’ll love.

    The mermaid cut hugs every curve before flaring just below the hips, giving you that signature hourglass shape. The boned bodice gives a subtle nod to corsetry, providing structure, support, and a seriously flattering fit. Then there’s the back - oh, the back! - with an open design and a sensual row of buttons that add just the right amount of drama.

    Crafted in ivory, this gown is ideal for the modern bride who wants elegance with an edge.

  • Size 26

    Studio Levana ‘Anna’

    £2610.00
    £1,400.00

    The Anna gown by Studio Levana is a breathtaking sample dress designed for brides dreaming of true princess elegance. This timeless ballgown silhouette features a romantic sweetheart neckline and a voluminous sparkling skirt that catches the light with every movement.

    Feminine bow details add a soft, regal touch, while the signature supportive corset construction ensures a flawless, sculpted fit without the need for additional undergarments. The result is a gown that combines grandeur, comfort, and couture craftsmanship.

    Perfect for the bride who wants to feel majestic, confident, and unforgettable, Anna delivers classic bridal splendor with modern structure — a Studio Levana sample gown ready to make a lasting impression.

  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 12

    Milla Nova ‘Massima’

    £2850.00
    £1,500.00
    This dreamy ivory mermaid wedding gown exudes romance with its elegant square neckline and exquisite 3D floral embroidery covering the entire design. The fitted silhouette beautifully enhances the figure!
  • Size 10

    Milla Nova ‘Paisley’

    £2500.00
    £1,500.00
    This sophisticated trumpet gown, crafted from luxurious stretchy satin, exudes elegance with a modern edge. Featuring a daring plunging neckline and bold geometric sharp shoulder lines, it creates a striking and powerful silhouette. The long sleeves add a touch of refinement, while the flared skirt flows gracefully into a chic midi train, ensuring a dramatic yet timeless finish.
  • Size 14

    The Afterglow gown by Justin Alexander is a stunning sample dress that radiates romance and modern elegance. Designed for brides who want to make a memorable entrance, it features a flattering A-line silhouette and a romantic sweetheart neckline that beautifully accentuates the figure.

    The mid-back design adds sophistication while perfectly showcasing your chosen hairstyle. Crafted from soft tulle and adorned with beading, crystals, and sequins, the gown shimmers with every movement, catching the light for an ethereal effect.

    For versatility, detachable puff sleeves allow you to transform the dress from a strapless look to a statement-making, dramatic style. Perfect for the bride seeking timeless elegance with modern flair, Afterglow combines sparkle, movement, and couture detail in a ready-to-wear Justin Alexander sample gown.

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  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,500.00

    ARRIVING IN-STORE: w/c 11th May

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 22

    Studio Levana ‘Allium’

    £2640.00
    £1,600.00

    Step into timeless elegance with the Allium gown by Studio Levana, a sample gown designed for brides who want romance with a modern edge. Featuring a graceful A-line silhouette, a cascading tulle skirt, and delicate bell sleeves, Allium blends ethereal beauty with contemporary style.

    Intricate pearl embellishments add a subtle sparkle, elevating the gown’s luxurious appeal. The gown also includes a unique built-in corset, providing shaping and support without the need for additional undergarments, ensuring comfort and confidence throughout your special day.

    Perfect for brides seeking a look that’s both romantic and fashion-forward, Allium offers effortless elegance and couture-level detail as a sample gown ready to wear.

  • Size 26

    Studio Levana ‘Fiora’

    £3715.00
    £1,600.00

    Step into bridal elegance with the Fiora gown by Studio Levana, a sample gown designed for brides who love versatility and couture detailing. This fitted silhouette features off-the-shoulder sleeves and intricate 3D petal lace, creating a romantic and whimsical effect.

    The corset bodice enhances and shapes the figure, ensuring a flattering fit that accentuates curves gracefully. The gown comes with a detachable overskirt, allowing you to choose between a sleek fitted look or a fuller, more dramatic silhouette — perfect for transforming your bridal style from ceremony to reception.

    A unique built-in corset provides shaping and support without the need for additional undergarments, combining comfort with luxury. With its delicate floral detailing and versatile design, Fiora is ideal for brides seeking elegance, individuality, and a touch of modern romance.

  • Size 24

    Studio Levana ‘Velaris’

    £2610.00
    £1,600.00

    Step into timeless romance with the Velaris Mermaid gown by Studio Levana, a sample gown designed for brides who want to feel like a goddess on their wedding day. Crafted from romantic floral lace, this mermaid silhouette gracefully hugs the figure, accentuating curves while maintaining elegant structure.

    Delicate flutter sleeves add a whimsical, enchanting touch, perfectly balancing the gown’s modern sophistication with ethereal charm. A unique built-in corset provides shaping and support without the need for additional undergarments, ensuring comfort and confidence from aisle to dance floor.

    Designed with endless sizing possibilities, Velaris can be customized to fit your body perfectly, making it ideal for brides seeking a chic, flattering, and unforgettable bridal look.

  • Size 16

    Meet Mya by Made with Love Bridal, a stunning sample gown that perfectly balances modern playfulness with timeless bridal drama. Designed as a two-look wedding dress, Mya pairs a chic mini dress with a matching luxurious Mikado overskirt, allowing brides to transform their look effortlessly from ceremony to celebration.

    The structured peaked bodice pattern and perfectly contoured boning create an incredibly flattering fit on every shape, while the thigh-high split in the overskirt offers just a hint of flirtation beneath the classic silhouette. This thoughtful combination delivers both comfort and freedom in the mini dress, alongside the coverage and grandeur of a full bridal skirt.

    Ideal for brides seeking versatility, confidence, and standout style, Mya offers the best of both worlds - dramatic elegance with a playful edge. As a sample gown, she’s a rare opportunity to wear Made with Love’s iconic craftsmanship at exceptional value.

  • Size 12

    Dama Couture ‘Dune’

    £2410.00
    £1,600.00

    The Dune gown by Dama Couture from the Zahra al-Sahra 2026 collection is a breathtaking sample gown designed for brides who want to make a lasting impression in effortless silence. A true couture statement, Dune is defined by intricate lace, with each motif thoughtfully placed to create rich texture and dimensional artistry.

    The gown features sheer long sleeves with gently flared cuffs, adding softness and bohemian ease, while the structured bodice beautifully sculpts and defines the waist. From there, the silhouette flows into a soft, fluid skirt that extends into a dramatic train, creating movement and presence from every angle.

    Blending bohemian romance with refined sophistication, the Dune gown feels like wearable art — perfect for the bride seeking individuality, elegance, and modern couture design in a ready-to-wear sample piece.

  • Size 14

    Dama Couture ‘Salome’

    £2380.00
    £1,600.00

    The Salome gown by Dama Couture from the Zahra al-Sahra 2026 collection is a striking sample dress created for brides who want timeless elegance with a confident edge. The fitted lace bodice sculpts the waist and elongates the figure, while a deep neckline introduces a touch of modern drama. Thoughtfully placed sheer elements soften the look, balancing delicacy with structure.

    The skirt is crafted from light, airy layers of tulle that move effortlessly with every step, flowing into a long, graceful train that adds presence without heaviness. Detachable tulle sleeves allow you to transform your style — wear them for romantic ceremony coverage, then remove them to reveal a sleek evening silhouette.

    Offering two looks in one couture design, Salome is perfect for the bride who wants versatility, movement, and unforgettable elegance in a ready-to-wear sample gown.

  • Size 12

    The Utopia gown by Justin Alexander Signature is a romantic sample dress that blends soft femininity with couture craftsmanship. This elegant off-the-shoulder A-line silhouette frames the neckline beautifully, creating a graceful, timeless shape.

    Delicate lace appliqués are thoughtfully placed across the bodice and skirt, adding texture and dimension while enhancing the gown’s ethereal feel. The flowing A-line skirt moves effortlessly, offering comfort and drama in equal measure.

    Perfect for brides seeking classic romance with refined detail, Utopia is a ready-to-wear Justin Alexander Signature sample gown that captures softness, elegance, and modern bridal sophistication.

  • Size 18

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

  • Size 8

    Daalarna ‘MRR 366’

    £3475.00
    £1,700.00

    Discover understated luxury with the Daalarna Couture Mirror Gown (MRR 366), a breathtaking sample gown that epitomises the brand’s signature blend of refined, modern, and subtly sexy design. Crafted in off-white with a whisper of nude and dusty-rose tint woven through the skirt, this gown offers a uniquely soft and romantic colour palette that feels both elevated and ethereal.

    Designed in Hungary, Daalarna Couture is celebrated for its European elegance, delicate detailing, and thoughtfully structured silhouettes - and the Mirror Gown is no exception. Every element is created to strike the perfect balance between romance and sophistication, making it ideal for brides who want a look that is both captivating and effortlessly chic.

    With eye-catching design features and a graceful, feminine aesthetic, MRR 366 is made for the bride seeking something truly unique—an artistic expression of beauty that feels as incredible as it looks.

    As a sample gown that is ready to wear, it offers the rare opportunity to experience luxury couture craftsmanship without the wait, ensuring you feel stunning and confident from your very first try-on to your walk down the aisle.

  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  • Size 16

    ARRIVING IN-STORE: w/c 11th May

    The Daffodil gown by Halfpenny London is a beautifully modern sample wedding dress that captures the brand’s signature blend of effortless elegance and contemporary romance. Designed with clean, refined lines and fashion-forward sophistication, Daffodil offers a fresh take on timeless bridal style.

    The silhouette is both flattering and graceful, creating an effortlessly chic look that can be styled beautifully on its own or paired with statement bridal accessories and overskirts for added drama. Like all Halfpenny London designs, Daffodil balances understated luxury with modern femininity, making it perfect for brides who want a look that feels distinctive yet timeless.

    Perfect for the bride seeking contemporary elegance with couture-inspired simplicity, the Daffodil gown is a versatile and stylish ready-to-wear sample piece.

  • Size 14

    Jenny Yoo ‘Lombard’

    £2500.00
    £1,700.00
    The Lombard gown by Jenny Yoo is a stunning, ready-to-wear sample wedding dress, made from lightweight, lustrous Italian taffeta. A mix of clean architectural lines and a dramatic silhouette makes this timeless design perfect for brides seeking effortless elegance and modern sophistication.
    Wide-set straps frame a sleek square neckline, creating a contemporary look, while the flattering cummerbund waist beautifully defines the figure. The dramatic circle-cut ballgown skirt offers graceful volume and movement, creating a striking bridal statement without overwhelming the silhouette.
    At the back, elegant covered buttons trail to the hem, adding a classic finishing touch to this beautifully tailored gown.
    This dress for brides seeking classic style with modern refinement, the Lombard gown is an exceptional Jenny Yoo sample dress that delivers sophistication, structure, and effortless bridal glamour.
  • Size 8

    Flora Bridal ‘Stephania’

    £4375.00
    £1,800.00

    Fall head over heels for Stephania by Flora Bridal, a sample wedding gown designed to make hearts skip a beat. Crafted with exquisite lace and couture-level detailing, Stephania sculpts a flawless silhouette that celebrates femininity and grace.

    Her artfully placed lace detailing flatters every curve, while the refined accent at the waist adds just the right touch of high-fashion sophistication. The result? A look that’s effortlessly romantic, irresistibly elegant, and unforgettable from every angle.

    As a sample gown, Stephania is in excellent condition and ready to wear - giving you the beauty of Flora Bridal’s couture craftsmanship with the ease and value of a ready-to-wear designer piece.

  • Size 24

    Studio Levana ‘Nera’

    £2860.00
    £1,800.00

    Make a show-stopping entrance in the Nera gown by Studio Levana, a sample gown designed for brides who love glamour with modern sophistication. This A-line silhouette features a sparkling sequined lace bodice paired with a voluminous pleated skirt, creating drama, elegance, and effortless movement.

    The gown showcases a deep V-neckline and an illusion back for a contemporary bridal look, while uniquely shaped detachable sleeves offer versatility and the option to transform your style from ceremony to reception.

    A unique built-in corset can be added to provide shaping and support without additional undergarments, ensuring comfort and confidence throughout your special day.

    Perfect for the chic, modern bride, Nera combines luxury detailing, couture craftsmanship, and versatile design in one unforgettable sample gown.

  • Size 12

    Milla Nova ‘Damaris’

    £3000.00
    £1,800.00

    The Damaris gown by Milla Nova is a breathtaking sample wedding dress designed for the bride who dreams of a romantic, fairytale-inspired look. Crafted from lightweight tulle, this lush A-line gown creates a beautifully soft and ethereal silhouette.

    At the heart of the design is a striking Victorian-inspired boned corset, featuring a heart-shaped cut-out neckline that adds both elegance and structure. The bodice is richly embellished with handcrafted 3D floral appliqués and delicate sequins, creating a shimmering, dimensional effect that catches the light with every movement.

    The voluminous maxi tulle skirt flows gracefully from the corset, adding a magical princess-like aura to the overall look and creating stunning movement as you walk down the aisle.

    Perfect for brides seeking romance, drama, and intricate couture detailing, the Damaris gown is a truly enchanting bridal statement.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 12

    Milla Nova ‘Longiness’

    £2500.00
    £1,800.00
    The Longiness gown by Milla Nova is a timeless sample wedding dress created from luxurious satin, designed for brides who dream of classic princess grace with contemporary refinement.
    The gown features a romantic heart-shaped neckline with softly draped detailing and doubled built-in cups, creating a beautifully sculpted, feminine silhouette. The fitted corset bodice defines the waist while offering elegant structure and support, finished with a clean zip-back closure for a continuous look.
    Flowing from the waist, the dramatic full princess skirt falls naturally to the floor and is completed with a delicate train, creating elegant movement and regal bridal presence.
    Perfect for brides seeking timeless romance, luxurious simplicity, and sophisticated couture styling, the Longiness gown is an effortlessly elegant Milla Nova design, ready to make a breathtaking statement.
  • Size 12

    Eisen Stein ‘Lauren’

    £6480.00
    £1,900.00

    The Lauren gown by Eisen Stein is a romantic sample dress that captures effortless movement and couture detail. Crafted from soft, flowing tulle, this gown features a striking deep V-neckline that elongates the silhouette while maintaining an elegant, airy feel.

    Delicate 3D floral lace is thoughtfully placed throughout the design, adding texture, dimension, and handcrafted artistry. At the back, a lace bow detail creates a soft, feminine focal point, balancing the dramatic neckline with romantic charm.

    Light, graceful, and undeniably couture, Lauren is perfect for the bride seeking a gown that feels ethereal yet fashion-forward. This Eisen Stein sample gown blends modern sophistication with dreamy floral detail for an unforgettable bridal look.

  • Size 12

    House of Savin ‘Love’

    £3645.00
    £1,900.00

    The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.

    Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.

    Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.

  • Size 10

    Milla Nova ‘Irina’

    £5300.00
    £1,900.00

    The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.

    The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.

    Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 10

    Mariana Hardwick ‘Harper’

    £4465.00
    £1,950.00

    Meet Harper by Mariana Hardwick, a sample wedding gown that perfectly fuses sophistication and sensuality. This stunning design features a delicate, bustier-style French lace bodice with a straight neckline, offering a timelessly romantic touch.

    The silk-satin skirt, gathered elegantly at the hip, drapes effortlessly to enhance your natural silhouette, while the seductive high slit adds a bold, fashion-forward edge - ideal for the confident bride who knows her power.

    As a sample gown, Harper is in excellent condition and ready to wear, giving you the chance to experience Mariana Hardwick’s signature craftsmanship and modern elegance at a fraction of the price.

  • Size 8

    Eisen Stein ‘Magnolia’

    £8430.00
    £2,000.00

    Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.

    Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.

    Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.

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