• Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,000.00

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 14

    Lillian West ‘66442’

    £1350.00
    £1,000.00
    The Lillian West 66442 is a gorgeous sample wedding dress. With its flattering fit-and-flare shape, modern corsetry, and romantic floral texture, it’s perfect for brides looking for something special. Made from stretch jacquard with a lovely organic floral pattern, this gown has a striking cat-eye strapless neckline and gentle ruching across the bodice. The clever Basque waistline really flatters your figure before flowing into the fitted skirt. You can switch up your look with the included draped off-the-shoulder straps, and the delicate tulle-covered buttons run all the way down the back to the end of the chapel-length train. This modern yet romantic designer wedding dress has wonderful structure and just the right amount of detail to make you feel amazing. Ready to wear.
  • Size 12

    Lillian West ‘66452’

    £1350.00
    £1,000.00
    The Lillian West 66452 is a dreamy sample wedding dress.  It features a soft A-line shape, modern corsetry, and beautiful lace details for a truly romantic look. The illusion bodice is finished with matte lace appliqués and chiffon-wrapped boning, giving you a subtle plunge neckline and a flattering Basque waist. Layers of lightweight lace add softness and texture, so the dress feels light and comfortable all day. From the waist, a softly gathered stretch tulle skirt flows beautifully, complete with a modern front split and an elegant chapel-length train. You can choose to wear the detachable off-the-shoulder long tulle sleeves, finished with matching matte lace appliqués and delicate button-and-loop details at the wrists. It’s a lovely way to enjoy two gorgeous looks in one dress. This beautifully feminine designer sample is perfect if you’re looking for romantic details, an attractive silhouette, and the option to change up your look with detachable sleeves.
  • Size 8

    Pronovias ‘Riau’

    £2146.00
    £1,050.00
    The Riau gown by Pronovias is a stunning pre-loved wedding dress that blends modern sophistication with classic bridal elegance. With its flattering mermaid shape, this dress hugs your curves and flows into a dramatic train for a truly glamorous look. Made from luxurious crepe, Riau features a sophisticated V-neckline that flatters your shape and adds a touch of elegance. Delicate lace details bring in a hint of romance, perfectly balancing the gown’s clean, modern lines. The elegant open-back design adds a little extra wow factor, while the sleeveless style keeps things modern and refined. The show-stopping 220cm train guarantees you’ll make a memorable entrance and look stunning from every angle.
  • Size 14

    Eva Lendel ‘Alegra’

    £1800.00
    £1,100.00

    The Alegra wedding dress by Eva Lendel is a pre-owned but unworn gown designed for brides who dream of a regal, statement-making entrance. Crafted in glossy fabric, this sheath silhouette hugs the figure, offering a flattering and elegant shape that emphasizes natural curves.

    The strapless bodice features a dramatic falbala detail that highlights the décolletage, while the extra-low back adds a modern, alluring touch. A fantastic additional skirt is adorned with a large bow, cascading into a long, flowing train for an unforgettable royal-inspired finish.

    Perfect for the bride seeking a sophisticated yet dramatic gown, Eva Lendel’s Alegra combines couture elegance, flattering structure, and show-stopping detail - all in a pre-owned but unworn package, ready to wear on your special day.

  • Size 16

    Ellis Bridal ‘Helena’

    £1709.00
    £1,100.00
    The Helena gown by Ellis Bridals is a sample wedding dress designed for brides seeking a fairytale-inspired look. Romantic and feminine, Helena features delicate details and an ethereal silhouette for an enchanting bridal style. The gown is designed with layers of soft tulle and features a plunge neckline that adds a modern element to its classic design. Detachable off-the-shoulder floral lace straps provide versatility and elegantly frame the shoulders. Subtle floral lace detailing beneath the tulle skirt adds depth and texture to the design. Soft draping enhances the gown's movement, creating a light and effortless feel. Ideal for brides seeking romantic elegance and a soft, ethereal aesthetic, the Helena gown captures the essence of modern fairytale bridal style.
  • Size 8
    A pre-loved designer gown with a truly unique bridal design, this stunning made-to-order wedding dress by Cath Adam brings together the elegant Leah bodice and the breathtaking Holly skirt. The gown features a structured bodice made from delicate lace, finished with clear sequins for a gentle sparkle that keeps its classic elegance. Fine sequined spaghetti straps highlight the shoulders, and the softly shaped bodice creates a flattering silhouette. Flowing from the waist, the Holly princess skirt gives you that fairytale silhouette. Layers of soft glitter tulle shimmer under beautiful 3D floral lace, adding depth, texture, and movement. If you want even more volume, the skirt can be paired with a full underskirt for a show-stopping look as you walk down the aisle. Blending expert design with timeless romance, this bespoke Cath Adam gown is perfect for brides seeking a unique designer wedding dress that offers elegance, versatility, and an unforgettable bridal look. Beautifully pre-loved and ready to wear, this one-of-a-kind dress is made to help you feel like royalty on your special day.
  • Size 12

    Stella York ‘7711’

    £1600.00
    £1,100.00
    The 7711 gown by Stella York is a real showstopper for brides who love timeless elegance with a modern twist. Made from luxurious Mikado, this gorgeous ballgown has clean lines, dramatic style, and beautiful designer touches that will make you feel truly unforgettable on your big day. With its elegant strapless scoop neckline and perfectly tailored bodice, this dress gives you a sleek, minimalist look from the front. Turn around and you'll find sheer detailing with delicate sparkling seams for a modern touch, plus a detachable oversized bow that lets you go bold for your ceremony and switch to a more subtle style for your reception. The full ballgown skirt flows beautifully into a sweeping train, giving you all the fairytale drama of a classic princess dress. And with hidden pockets, you get a handy modern touch without sacrificing style. If you're dreaming of timeless elegance with a modern designer feel, the Stella York 7711 could be your perfect match. This stunning pre-loved wedding dress brings together luxurious simplicity, versatility, and all the unforgettable drama you want for your big day.
  • Size 10

    Dama Couture ‘Kayla Mini’

    £1690.00
    £1,100.00
    The Kayla Mini by Dama Couture is a playful yet sophisticated sample wedding dress, ready to wear and perfect if you’re after something a little different for your big day.
    This chic mini dress has a flattering strapless neckline and fitted bodice, paired with elegant long sheer sleeves. Delicate floral appliqués with a subtle shimmer add just the right amount of texture and catch the light beautifully, all while keeping that clean, modern look.
    The shorter length gives Kayla a fun, modern vibe and plenty of freedom to move, making it a fabulous pick for a city wedding, a destination celebration, or as a second-hand dress for dancing the night away.
    If you’re after a sample designer wedding dress that feels feminine, modern, and just plain fun to wear, the Kayla Mini by Dama Couture is a stylish alternative to a traditional bridal gown.
  • Size 14

    Lillian West ‘66459’

    £1560.00
    £1,100.00
    The Lillian West 66459 is a dreamy sample wedding dress with a relaxed, soft feel and lovely, delicate details, ready to wear. Made in matte lace, this gown has a flattering Basque waist to define your shape, and the scalloped eyelash lace trim gives a soft, feminine touch. Romantic but not too traditional, it feels natural and easy while showcasing the thoughtful details Lillian West is known for. A gorgeous designer sample for brides who love soft lace, a flattering fit, and a relaxed, romantic style.
  • Size 12

    Olympia Sposa ‘Milano’

    £1899.00
    £1,150.00
  • Size 12

    Dama Couture ‘Avin’

    £1810.00
    £1,200.00
    Our sample Avin gown, from Dama Couture’s 2026 Collection, features an off-the-shoulder neckline that frames your shoulders and décolletage and a structured bodice that defines your waist for a flattering, feminine shape. Wide satin draping adds a luxurious finish and refined detail, making this dress feel really special. The full skirt flows from the fitted bodice and finishes with a sweeping train for added impact. A row of delicate covered buttons trails down the back, adding a timeless touch that never goes out of style. If you want to make a memorable entrance, the Avin gown is sure to turn heads.
  • Size 10

    Dama Couture ‘Ellie’

    £1810.00
    £1,200.00
    Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you.  
  • Size 10

    Madi Lane ‘Kara’

    £1830.00
    £1,250.00

    The Kara wedding dress by Madi Lane is a dreamy, romantic pre-owned but unworn gown, designed for the whimsical bride who loves timeless elegance. This classic A-line silhouette flatters brides of all shapes and sizes, with strategically placed floral accents enhancing the bust and waistline for a naturally flattering fit.

    The gown features a sequin and embroidered floral lace bodice with a plunging V-neckline and deep V-back, secured with illusion lace for a refined, elegant finish. Boning and bust cup construction provide all-day support, while the stretch jersey lining ensures comfort and ease, making it effortless to walk down the aisle or dance the night away.

    Ideal for a bride opting for a hair-up style to showcase the elegant open back, Kara’s full circle skirt with illusion train, trimmed with horsehair, maintains structure and flow for flawless photos.

    This pre-owned but unworn Madi Lane sample offers the perfect combination of couture detailing, comfort, and romantic sophistication for your unforgettable day.

  • Size 18
    The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.
    The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.
    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.
    Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for.
  • Size 12

    Freda Bennet ‘Kennedy’

    £1800.00
    £1,250.00

    The Kennedy gown by Freda Bennet is a sophisticated unworn wedding dress designed for brides who love contemporary elegance with clean, architectural lines. Crafted in smooth plain satin, this modern bridal gown offers a sleek and refined aesthetic with timeless appeal.

    The standout feature is the striking wide collar neckline, creating a fashion-forward silhouette that beautifully frames the shoulders and décolletage. The elegant A-line skirt flows effortlessly from the waist and features a chic front split, adding movement and a subtle touch of allure.

    Minimalist yet impactful, Kennedy is perfect for brides seeking modern bridal sophistication with understated drama. This beautifully tailored Freda Bennet gown is ready to wear and ideal for the contemporary bride.

  • Size 8

    Pronovias ‘Cillian’

    £1800.00
    £1,250.00
    The Cillian gown by Pronovias is a stunning second-hand wedding dress, ready and waiting for its first walk down the aisle. If you’re dreaming of creating a grand entrance, this gorgeous gown blends classic princess style with modern style and luxury. Made from Mikado, Cillian features a strapless bodice that beautifully frames your shoulders and neckline, creating a sculpted silhouette. The clean lines of the bodice pair perfectly with the ballgown skirt for a truly memorable bridal look. The Mikado fabric is gathered at the hips, giving the dress structure, movement, and a touch of architectural detail, all while keeping it soft and comfortable. The result is a gown that appears both regal and modern, perfect for making a sophisticated statement.
  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 14

    Lillian West ‘66456’

    £2040.00
    £1,400.00
    The sample Lillian West 66456 is a romantic wedding dress, ready to wear, combining delicate floral detail with a beautifully structured fit-and-flare silhouette. Made from all-over matte embroidered lace, this gown has a lovely off-the-shoulder collar neckline and a sheer corset-style bodice with exposed boning. The Basque waistline highlights your waist before the skirt flows down in a flattering fit. Delicate buttons trail down the back and lead into a chapel-length train, giving the dress a soft and romantic finish. This stunning designer sample is perfect if you love lace but want a look that feels modern, feminine, and beautifully structured.
  • Size 10

    Made With Love ‘Pippa’

    £2400.00
    £1,450.00

    Say hello to Pippa by Made with Love, a once-worn, professionally dry-cleaned wedding gown that embodies modern romance with a touch of whimsy. Crafted from buttery soft crepe, Pippa’s fitted skirt hugs your curves flawlessly, creating a sleek and feminine silhouette that feels both elegant and effortless.

    Her luxurious pleated tulle bodice adds delicate texture and charm, perfectly complemented by her detachable puffy tulle sleeves. These ethereal sleeves bring just the right amount of coverage while adding a playful, fashion-forward statement to the look.

    Designed to flatter and accentuate the female form, Pippa’s strapless soft tulle bodice exudes confidence, beauty, and sophistication. The intricate detailing of the bodice and sleeves makes this gown a true work of art, ideal for brides seeking a timeless yet contemporary bridal style.

    Romantic, graceful, and effortlessly chic, Pippa by Made with Love is ready to wear and ready to make your wedding day unforgettable.

  • Size 8

    Eisen Stein ‘Magnolia’

    £8430.00
    £1,500.00

    Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.

    Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.

    Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.

  • Size 10

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 10

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 12

    Wona Concept ‘Sophia’

    £2235.00
    £1,500.00
    Meet Sophia by Wona Concept – the perfect pick if you love clean lines, timeless elegance, and a touch of modern style. This gorgeous sample gown is all about effortless chic, with a minimalist silhouette and beautiful couture details that look stunning from every angle. Sophia features delicate shoulder straps and a sleek rectangular neckline for a fresh, modern feel. The clean, tailored lines are super flattering and let the luxurious simplicity of the design truly shine. A flattering split skirt gives you graceful movement and just the right hint of allure, while the detachable wide ribbon bow makes a real statement at the back. Want a dramatic look for your ceremony? Keep the bow on. Prefer something sleek for your reception? Simply take it off. Two gorgeous looks in one dress. If you’re dreaming of modern minimalism with a twist, Sophia could be your perfect match. This timeless Wona Concept design blends understated elegance with all the contemporary bridal style you could wish for.
  • Size 8

    Dama Couture ‘Avalon’

    £2240.00
    £1,500.00
    The Avalon gown by Dama Couture is a gorgeous ready-to-wear sample wedding dress for brides who love a romantic look with a modern twist. With its soft blush tones, pretty florals, and floaty tulle, Avalon is a lovely choice if you want something a bit different from the classic ivory gown.
    The sheer corset bodice features 3D floral lace and beadwork, adding texture and a gentle sparkle that really catches the eye. Thoughtful cut-out details give it a modern feel while letting the floral design shine.
    Romantic long sleeves made from softly pleated tulle fall gently from the shoulders, adding a lovely sense of lightness and movement. The skirt is made up of layers of blush tulle in different shades, giving it depth and a soft, dreamy finish before flowing into a dramatic train that really makes an entrance.
    If you’re looking for a designer sample wedding dress that’s romantic but not too traditional, the Avalon gown by Dama Couture could be just the thing. With its delicate florals, modern corset, and dreamy blush tulle, it’s a bridal look that feels really special.
     
  • Size 16

    Meet Mya by Made with Love Bridal, a stunning sample gown that perfectly balances modern playfulness with timeless bridal drama. Designed as a two-look wedding dress, Mya pairs a chic mini dress with a matching luxurious Mikado overskirt, allowing brides to transform their look effortlessly from ceremony to celebration.

    The structured peaked bodice pattern and perfectly contoured boning create an incredibly flattering fit on every shape, while the thigh-high split in the overskirt offers just a hint of flirtation beneath the classic silhouette. This thoughtful combination delivers both comfort and freedom in the mini dress, alongside the coverage and grandeur of a full bridal skirt.

    Ideal for brides seeking versatility, confidence, and standout style, Mya offers the best of both worlds - dramatic elegance with a playful edge. As a sample gown, she’s a rare opportunity to wear Made with Love’s iconic craftsmanship at exceptional value.

  • Size 22

    Halfpenny London ‘Dahlia’

    £4250.00
    £1,600.00

    The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.

    The gown features a clean scoop neckline that softly frames the décolletage, while dramatic pleating creates texture and movement throughout the bodice before neatly drawing in at the waist for a beautifully flattering silhouette.

    Paired with a coordinating overskirt, Dahlia offers added drama and versatility, allowing brides to transform their look throughout the day while maintaining a refined, couture-inspired aesthetic.

    Perfect for brides seeking modern structure, elegant simplicity, and statement bridal styling, the Dahlia gown is an effortlessly chic Halfpenny London sample dress ready to wear.

  • Size 10

    Dama Couture ‘Aurora’

    £2425.00
    £1,600.00
    The Aurora gown by Dama Couture is a gorgeous sample wedding dress for brides dreaming of an elegant yet fairytale-inspired look. With delicate lace, soft tulle, and a classic princess shape, Aurora is feminine without appearing too traditional.
    Romantic off-the-shoulder sleeves gently frame the shoulders and neckline, while the lace bodice adds texture and a refined finish.
    Layers of airy tulle flow from the fitted bodice into a graceful A-line skirt, creating soft princess fullness and movement while still feeling light and dreamy. The way the lace blends into the tulle creates a lovely balance between classic and modern.
    If you are looking for a designer sample wedding dress with classic romantic appeal, the Aurora gown by Dama Couture combines delicate details, an elegant princess shape, and dreamy tulle for an enchanting bridal look.
     
  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  • Size 10

    The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.

    The design features striking sculptural 3D sleeves, creating a bold contrast against the soft curves of the elegant fit-and-flare shape. A dramatic thigh-high split adds movement and modern allure, while the delicate bow back detail introduces a romantic finishing touch.

    Contemporary yet timeless, Foxglove is perfect for brides seeking modern sophistication with statement design elements. This standout Halfpenny London sample gown delivers confidence, elegance, and couture-inspired style in one unforgettable look.

Go to Top