• Size 12

    Say hello to the Kitt Top by Love Story London, the ultimate bridal outfit upgrade. Crafted from sheer crinkle organza, this top adds beautiful texture and a touch of ethereal romance to any wedding look.

    The dreamy balloon sleeves bring instant drama, finished with bold statement ruffle cuffs that make this piece unforgettable. Whether styled with a sleek gown or chic separates, the Kitt Top is the perfect way to transform your ceremony-to-reception look.

    If offered as a sample piece, it’s in excellent condition and ready to wear, giving you a designer detail that’s both unique and fashion-forward.

  • Size 24
    Our sample Elysee Edition dress is the 'Adrianna x Edition'. She features trailing sparkly floral embroided lace to elongate your figure and a delicate Chantilly lace. With a plunging neckline and an amazing train, she will show off your curves in all the right places.
  • Size 16

    Elysee ‘Lakme’

    £3270.00
    £800.00
    Lakme by Elysee is a curvaceous Chantilly lace mermaid style gown with flattering curved neckline and off the shoulder straps. Perfectly placed illusion side panels draw the eye to the waistline and gives the illusion of it being smaller. Who doesn't love a tiny waist?
  • Size 14

    Stella York ‘7519’

    £1400.00
    £800.00
  • Size 10

    Milla Nova ‘Orleana’

    £1300.00
    £800.00
    This glamorous two-piece wedding look is the perfect blend of elegance and versatility! The ivory ensemble features a stunning long-sleeved turtleneck mini dress, intricately adorned with white floral lace and delicate 3D flowers. Paired with a sleek, fitted satin skirt with a daring thigh-high slit, this combination is both sophisticated and bold. And the best part? When it’s time to hit the dance floor, simply remove the skirt for a chic party-ready look! Plus, both pieces can be effortlessly styled and worn long after your big day.
  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

    A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

    Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

     The Oliver Corset by Halfpenny London is a sleek and versatile sample bridal separate designed for modern brides who love effortless elegance. Crafted in the sophisticated matte finish, this strapless corset offers clean lines and a beautifully structured silhouette that flatters and supports the figure.

    Minimal yet refined, Oliver is the perfect standalone bridal top or an elegant foundation for layering with Halfpenny London separates. Styled beautifully with the Ivy skirt, it creates a contemporary bridal look with timeless appeal.

    Designed for versatility and modern sophistication, the Oliver Corset is ideal for brides seeking a fashion-forward yet minimalist bridal aesthetic that can be personalised throughout the day.

  • Size 16

    ARRIVING IN-STORE: w/c 11th May

    The Lana Slip dress by Halfpenny London is a beautifully understated sample wedding dress designed for brides who love effortless, minimalist elegance. Crafted from luxurious crepe back satin, this sleek bias-cut slip silhouette softly skims the body, creating graceful movement and a flattering drape.

    Delicate thin shoulder straps add to the gown’s refined simplicity, allowing the clean lines and fluid fabric to take centre stage. The satin finish catches the light beautifully, enhancing the gown’s modern yet timeless appeal.

    Perfect for brides seeking contemporary sophistication with effortless glamour, the Lana Slip dress embodies the signature Halfpenny London aesthetic — chic, relaxed, and undeniably elegant.

    Our sample is without sleeves.

  • Size 20

    Lillian West ‘66259’

    £1350.00
    £900.00

    This Lillian West '66259' sample gown is a romantic A-line wedding dress with an effortlessly unconventional charm. Unique lace detailing dances across the silhouette, creating texture and movement while maintaining a soft, dreamy aesthetic.

    A sheer bodice is gently wrapped in softly pleated tulle, accenting a classic sweetheart neckline. Feminine cap sleeves lead into a modest V-back, striking the perfect balance between elegance and delicacy. Matte lace appliqués float between airy layers of tulle in the skirt, adding dimension and ethereal beauty.

    Finished with a frothy chapel-length train, this gown is perfect for brides seeking a look that feels romantic, modern, and quietly distinctive. A ready-to-wear sample piece, it captures the signature Lillian West blend of softness and artistry.

  • Size 12

    Lillian West ‘66301’

    £1410.00
    £900.00

    The Lillian West 66301 is a romantic sample wedding gown designed for brides who love soft texture and modern femininity. This flattering A-line silhouette features a striking plunging bikini neckline, creating an elegant focal point while elongating the figure.

    Delicate 3D floral appliqués bring the gown to life, adding dimension and movement across the bodice and skirt. The layered design enhances the airy, ethereal feel, giving the dress a lightness that floats beautifully as you walk.

    Perfect for brides seeking a look that feels fresh, romantic, and fashion-forward, this ready-to-wear Lillian West sample gown blends contemporary detail with timeless bridal softness.

  • Size 16

    Morilee ‘Noah’

    £1350.00
    £950.00

    The Noah gown by Morilee is a beautifully elegant unworn wedding dress designed for brides seeking timeless romance with soft, modest sophistication. This graceful A-line silhouette combines clean structure with flowing movement for an effortlessly feminine bridal look.

    The gown features a sleek crepe bodice that creates a refined and flattering shape, complemented by romantic sheer bishop sleeves for a soft, ethereal touch. At the back, a delicate lace-trimmed open-back detail adds subtle allure while maintaining the gown’s elegant aesthetic.

    Flowing effortlessly from the waist, the lightweight chiffon skirt creates graceful movement and a dreamy bridal finish.

    Perfect for brides seeking modest elegance with romantic detail, the Noah gown blends timeless styling with modern softness in a beautifully unworn designer piece ready to wear.

     
  • Size 12

    Enzoani Love ‘Bree’

    £1410.00
    £1,000.00
    Bree is a dreamy chiffon A-line gown made for the modern romantic. Soft, layered fabric flows gracefully, while a thin belt, plunging illusion neckline, and sheer side cut-outs flatter the figure and define the waist. A subtle front slit adds a touch of drama and movement, blending timeless elegance with contemporary style. Perfect for the bride who wants to feel light, confident, and effortlessly beautiful on her big day.
  • Size 10

    Lillian West ‘66381’

    £2200.00
    £1,000.00

    Modern simplicity meets feminine elegance in the stunning Lillian West 66381 wedding gown. Crafted from structured yet lightweight organza jacquard, this fit-and-flare silhouette is designed to hug your curves in all the right places while offering comfort and effortless movement.

    The gown features a clean strapless straight neckline for a timeless, minimalist look, perfectly balanced by a flattering natural waistline that flows into a dramatic chapel-length train. The subtle texture of the jacquard fabric adds depth and sophistication, making this dress ideal for the bride who wants understated detail with high-impact style.

    Perfect for contemporary, elegant weddings — from urban lofts to romantic estates — Lillian West 66381 is a modern classic made for brides who appreciate refined design and bold confidence.

  • Size 16

    Freda Bennet ‘Aura’

    £1830.00
    £1,000.00

    The Aura gown by Freda Bennet is a striking sample dress that blends contemporary elegance with timeless bridal drama. Crafted from luxurious zibeline, the gown offers a structured yet beautifully refined finish.

    A fitted bodice sculpts the silhouette, while the elegant Bardot sleeves frame the shoulders and neckline with soft, romantic sophistication. From the waist, the gown flows into a full skirt with a sweeping train, creating a breathtaking and graceful bridal statement.

    Perfect for brides seeking modern romance with a dramatic silhouette, the Aura gown is a ready-to-wear Freda Bennet sample dress that combines contemporary design with classic bridal grandeur.

  • Size 14

    Watters ‘Agape’

    £2000.00
    £1,000.00

    The Agape gown by Watters is an elegant sample wedding dress that combines modern structure with soft, romantic detail. Crafted from luxurious Mai Mikado fabric, this fit-and-flare silhouette beautifully contours the body before gently flaring for a refined, flattering shape.

    The gown features detachable shoulder drapes, adding a graceful, flowing element that enhances the neckline and offers versatile styling. Whether worn for the ceremony or removed for a sleeker reception look, Agape allows for effortless transformation throughout your day.

    Finished with covered buttons trailing down the back, this gown delivers a timeless bridal touch that complements its clean, contemporary design.

    Perfect for brides seeking modern elegance with subtle drama, the Agape gown is a sophisticated and versatile Watters sample dress ready to wear.

  • Size 16

    Morilee ‘Clementina’

    £1930.00
    £1,100.00

    Clementina by Morilee is where bridal tradition meets modern edge — and the result is nothing short of stunning.

    This sample gown flows effortlessly in sequined Chantilly lace, blending timeless elegance with trend-forward details. The delicately embroidered bodice sparkles with clear and crystal beading, while embroidered straps lead to a chic v-shaped back for an added wow moment.

    Classic touches like covered buttons and a dainty bow belt nod to tradition, but the front skirt slit adds just the right amount of drama. Clementina is the perfect pick for the bride who wants to honor the classics—but still make a statement.

     
  • Size 10

    Dama Couture ‘Thalia’

    £1775.00
    £1,100.00

    Introducing Thalia by Dama Couture, a breathtaking sample gown designed for brides who dream of a truly regal, fairytale moment. Crafted in luxurious ivory satin with soft champagne undertones, Thalia’s silhouette is elevated by a sculpted, line-detailed corset that beautifully enhances the figure.

    Her off-shoulder draped sleeves frame a dramatic deep plunging V-neckline, creating a bold yet elegant balance. The look is completed with an extended cathedral-length train that floats effortlessly behind you, ensuring a grand, unforgettable entrance.

    Handmade in Dama Couture’s EU-based atelier, Thalia reflects the brand’s dedication to craftsmanship — blending time-honored techniques with contemporary design. Each gown is shaped by artisan hands using the finest silks and satins, creating silhouettes that feel effortlessly elegant, modern, and utterly unforgettable.

    As a sample gown, Thalia offers the rare opportunity to own couture-level artistry at an exceptional value — all while looking and feeling every bit the modern princess.

  • Size 14

    Eva Lendel ‘Alegra’

    £1800.00
    £1,100.00

    The Alegra wedding dress by Eva Lendel is a pre-owned but unworn gown designed for brides who dream of a regal, statement-making entrance. Crafted in glossy fabric, this sheath silhouette hugs the figure, offering a flattering and elegant shape that emphasizes natural curves.

    The strapless bodice features a dramatic falbala detail that highlights the décolletage, while the extra-low back adds a modern, alluring touch. A fantastic additional skirt is adorned with a large bow, cascading into a long, flowing train for an unforgettable royal-inspired finish.

    Perfect for the bride seeking a sophisticated yet dramatic gown, Eva Lendel’s Alegra combines couture elegance, flattering structure, and show-stopping detail - all in a pre-owned but unworn package, ready to wear on your special day.

  • Size 12

    The Clarendon gown by Josephine Scott from the Avenue Collection is a sophisticated sample dress that blends architectural structure with refined couture detail. Crafted from sumptuous embossed jacquard, the gown features a beautifully tailored basque waist that sculpts the figure and flows into an elegant A-line silhouette.

    An intricately designed lace-up back ensures a flawless, adjustable fit while adding a romantic design feature. The detachable floral accent introduces a touch of statement-making drama, allowing the bride to personalise her look from ceremony to celebration.

    Designed for brides seeking modern elegance with elevated couture sophistication, Clarendon is a seamless balance of clean structure and delicate artistry — a ready-to-wear sample gown that feels both timeless and fashion-forward.

  • Size 8

    ARRIVING IN-STORE: w/c 11th May

    The Ivy skirt by Halfpenny London is a striking sample bridal separate designed for brides who love contemporary styling with playful movement and texture. This elegant fringed skirt creates a fashion-forward silhouette while maintaining the effortless sophistication the brand is known for.

    Finished with refined satin trim, the Ivy skirt moves beautifully with every step and flows into a soft small train for added bridal drama. Its modern design pairs perfectly with the Oliver Corset, creating a chic and versatile two-piece bridal look that feels both timeless and directional.

    Perfect for brides seeking modern bridal separates with statement detail, the Ivy skirt delivers movement, elegance, and effortless Halfpenny London style.

  • Size 14

    Madi Lane ‘Daria’

    £1920.00
    £1,150.00

    Turn heads in Daria by Madi Lane, a stunning sample wedding dress that’s ready to wear and perfect for the bride seeking modern romance with a sultry edge. This slimline fit-and-flare silhouette hugs the body beautifully, sculpting and enhancing your curves in all the right places. The illusion bodice features bold floral lace placements that appear to float effortlessly against the skin - adding just the right amount of drama and femininity.

    From behind, delicate tulle straps frame the illusion scoop back, cascading over the hips into a graceful sheet lace train. The 24" semi-illusion train brings that final wow factor, ensuring you make a lasting impression from aisle to exit.

    Daria is more than a dress—it’s a statement.

  • Size 12

    Olympia Sposa ‘Milano’

    £1899.00
    £1,150.00
  • Size 14

    Madi Lane ‘Tessa’

    £2060.00
    £1,200.00

    Float down the aisle in Tessa from Madi Lane - a whimsical A-line wedding gown that radiates romance and effortless elegance. As a ready-to-wear sample dress, she’s perfect for the bride who’s ready to say “yes” now.

    Crafted with delicate, abstract floral embroidered lace, Tessa features a soft illusion bodice that frames the figure beautifully from neckline to hem. Her detachable off-shoulder blouson sleeves with wide cuffs add a unique Madi Lane signature detail - elegant, modern, and perfect for extra coverage without compromising style.

    The boned bodice offers support and structure, while the flowing A-line skirt reveals a soft leg split and finishes with a light-as-air illusion train that creates dimension and movement with every step.

    For the bride seeking ethereal beauty with a modern twist, Tessa is your perfect match.

  • Size 16

    Pronovias ‘Antelope’

    £1950.00
    £1,200.00

    Part of the We Do Eco collection, the Antelope by Pronovias gown is crafted in soft eco crepe, blending conscious design with chic sophistication.

    Her mermaid silhouette sculpts the figure beautifully, while a fashion‑forward square back and geometric neckline bring bold, contemporary elegance. Gently gathered shoulders add a soft, romantic touch, creating a gown that feels both daring and refined.

    Designed for the bride who wants to shine in style and sustainability, this dress is proof that eco can be effortlessly glamorous.

  • Size 10

    Love and Liberty ‘Imogen’

    £2300.00
    £1,200.00

    Step into effortless glamour with Imogen by Love & Liberty, a sample wedding gown that blends modern sophistication with flirty romance. Crafted from luxurious white crepe, Imogen features a soft trumpet silhouette that flatters every figure and ensures a head-turning bridal moment.

    A sheer, embroidered centre with corset boning sets this gown apart, providing both support and fashion-forward detail. The feminine twisted off-the-shoulder collar adds playful elegance, while the breath-taking detachable skirt at the back showcases bohemian-inspired satin-stitch leaves — perfect for a dramatic aisle entrance and effortless reception transition.

    As a sample gown, Imogen is in excellent condition and ready to wear, offering brides a designer look without the wait. Ideal for those seeking a contemporary, show-stopping wedding dress with versatile styling options.

  • Size 12

    Halfpenny London ‘Fern’

    £1950.00
    £1,200.00

    ARRIVING IN-STORE: w/c 11th May

    The Fern gown by Halfpenny London is a chic and contemporary sample wedding dress designed for brides who love understated elegance with a playful twist. Crafted from delicate crepe, this effortless shift silhouette drapes beautifully for a relaxed yet refined bridal look.

    The gown features a sophisticated boat neckline and elegant short sleeves, creating a timeless, minimalist front. At the back, Fern reveals a dramatic low-back design finished with a sweet bow detail at the base, adding a touch of femininity and unexpected charm.

    Perfect for brides seeking modern simplicity with statement detailing, the Fern gown embodies the signature Halfpenny London aesthetic — effortless, fashion-forward, and beautifully unique.

  • Size 10

    Madi Lane ‘Kara’

    £1830.00
    £1,250.00

    The Kara wedding dress by Madi Lane is a dreamy, romantic pre-owned but unworn gown, designed for the whimsical bride who loves timeless elegance. This classic A-line silhouette flatters brides of all shapes and sizes, with strategically placed floral accents enhancing the bust and waistline for a naturally flattering fit.

    The gown features a sequin and embroidered floral lace bodice with a plunging V-neckline and deep V-back, secured with illusion lace for a refined, elegant finish. Boning and bust cup construction provide all-day support, while the stretch jersey lining ensures comfort and ease, making it effortless to walk down the aisle or dance the night away.

    Ideal for a bride opting for a hair-up style to showcase the elegant open back, Kara’s full circle skirt with illusion train, trimmed with horsehair, maintains structure and flow for flawless photos.

    This pre-owned but unworn Madi Lane sample offers the perfect combination of couture detailing, comfort, and romantic sophistication for your unforgettable day.

  • Size 12

    Freda Bennet ‘Kennedy’

    £1800.00
    £1,250.00

    The Kennedy gown by Freda Bennet is a sophisticated unworn wedding dress designed for brides who love contemporary elegance with clean, architectural lines. Crafted in smooth plain satin, this modern bridal gown offers a sleek and refined aesthetic with timeless appeal.

    The standout feature is the striking wide collar neckline, creating a fashion-forward silhouette that beautifully frames the shoulders and décolletage. The elegant A-line skirt flows effortlessly from the waist and features a chic front split, adding movement and a subtle touch of allure.

    Minimalist yet impactful, Kennedy is perfect for brides seeking modern bridal sophistication with understated drama. This beautifully tailored Freda Bennet gown is ready to wear and ideal for the contemporary bride.

  • Size 10

    Milla Nova ‘Cornelia’

    £2500.00
    £1,300.00
    Effortlessly elegant, this A-line ivory gown is crafted from luxurious satin, offering a perfect balance of simplicity and intricate details. Delicate thin straps lead to a deep V-neckline, while a criss-cross open back adds a striking touch. A thigh-high slit brings a hint of allure and graceful movement.
  • Size 10

    Milla Nova ‘Rosella’

    £1800.00
    £1,300.00
    The Rosella gown by Milla Nova blends romance and modern couture. This satin mermaid dress contours the body, then flares softly for graceful movement and drama.
    An off-the-shoulder neckline frames the shoulders and décolletage. The draped corset bodice defines the waist and adds elegance and structure.
    Minimal yet striking, Rosella suits brides who want modern glamour with classic elegance. The sleek satin and shape create understated luxury and effortless sophistication.
  • Size 16

    Pronovias ‘Sincere’

    £2250.00
    £1,400.00

    Step into bridal bombshell territory with this head-turning Pronovias gown, now available as a sample in UK16. This ready-to-wear beauty brings high-fashion vibes with its sculpted silhouette and dramatic details - all at a sample-sale price you’ll love.

    The mermaid cut hugs every curve before flaring just below the hips, giving you that signature hourglass shape. The boned bodice gives a subtle nod to corsetry, providing structure, support, and a seriously flattering fit. Then there’s the back - oh, the back! - with an open design and a sensual row of buttons that add just the right amount of drama.

    Crafted in ivory, this gown is ideal for the modern bride who wants elegance with an edge.

  • Size 26

    Studio Levana ‘Anna’

    £2610.00
    £1,400.00

    The Anna gown by Studio Levana is a breathtaking sample dress designed for brides dreaming of true princess elegance. This timeless ballgown silhouette features a romantic sweetheart neckline and a voluminous sparkling skirt that catches the light with every movement.

    Feminine bow details add a soft, regal touch, while the signature supportive corset construction ensures a flawless, sculpted fit without the need for additional undergarments. The result is a gown that combines grandeur, comfort, and couture craftsmanship.

    Perfect for the bride who wants to feel majestic, confident, and unforgettable, Anna delivers classic bridal splendor with modern structure — a Studio Levana sample gown ready to make a lasting impression.

  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 12

    Milla Nova ‘Massima’

    £2850.00
    £1,500.00
    This dreamy ivory mermaid wedding gown exudes romance with its elegant square neckline and exquisite 3D floral embroidery covering the entire design. The fitted silhouette beautifully enhances the figure!
  • Size 10

    Milla Nova ‘Paisley’

    £2500.00
    £1,500.00
    This sophisticated trumpet gown, crafted from luxurious stretchy satin, exudes elegance with a modern edge. Featuring a daring plunging neckline and bold geometric sharp shoulder lines, it creates a striking and powerful silhouette. The long sleeves add a touch of refinement, while the flared skirt flows gracefully into a chic midi train, ensuring a dramatic yet timeless finish.
  • Size 14

    The Afterglow gown by Justin Alexander is a stunning sample dress that radiates romance and modern elegance. Designed for brides who want to make a memorable entrance, it features a flattering A-line silhouette and a romantic sweetheart neckline that beautifully accentuates the figure.

    The mid-back design adds sophistication while perfectly showcasing your chosen hairstyle. Crafted from soft tulle and adorned with beading, crystals, and sequins, the gown shimmers with every movement, catching the light for an ethereal effect.

    For versatility, detachable puff sleeves allow you to transform the dress from a strapless look to a statement-making, dramatic style. Perfect for the bride seeking timeless elegance with modern flair, Afterglow combines sparkle, movement, and couture detail in a ready-to-wear Justin Alexander sample gown.

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  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,500.00

    ARRIVING IN-STORE: w/c 11th May

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 22

    Studio Levana ‘Allium’

    £2640.00
    £1,600.00

    Step into timeless elegance with the Allium gown by Studio Levana, a sample gown designed for brides who want romance with a modern edge. Featuring a graceful A-line silhouette, a cascading tulle skirt, and delicate bell sleeves, Allium blends ethereal beauty with contemporary style.

    Intricate pearl embellishments add a subtle sparkle, elevating the gown’s luxurious appeal. The gown also includes a unique built-in corset, providing shaping and support without the need for additional undergarments, ensuring comfort and confidence throughout your special day.

    Perfect for brides seeking a look that’s both romantic and fashion-forward, Allium offers effortless elegance and couture-level detail as a sample gown ready to wear.

  • Size 26

    Studio Levana ‘Fiora’

    £3715.00
    £1,600.00

    Step into bridal elegance with the Fiora gown by Studio Levana, a sample gown designed for brides who love versatility and couture detailing. This fitted silhouette features off-the-shoulder sleeves and intricate 3D petal lace, creating a romantic and whimsical effect.

    The corset bodice enhances and shapes the figure, ensuring a flattering fit that accentuates curves gracefully. The gown comes with a detachable overskirt, allowing you to choose between a sleek fitted look or a fuller, more dramatic silhouette — perfect for transforming your bridal style from ceremony to reception.

    A unique built-in corset provides shaping and support without the need for additional undergarments, combining comfort with luxury. With its delicate floral detailing and versatile design, Fiora is ideal for brides seeking elegance, individuality, and a touch of modern romance.

  • Size 24

    Studio Levana ‘Velaris’

    £2610.00
    £1,600.00

    Step into timeless romance with the Velaris Mermaid gown by Studio Levana, a sample gown designed for brides who want to feel like a goddess on their wedding day. Crafted from romantic floral lace, this mermaid silhouette gracefully hugs the figure, accentuating curves while maintaining elegant structure.

    Delicate flutter sleeves add a whimsical, enchanting touch, perfectly balancing the gown’s modern sophistication with ethereal charm. A unique built-in corset provides shaping and support without the need for additional undergarments, ensuring comfort and confidence from aisle to dance floor.

    Designed with endless sizing possibilities, Velaris can be customized to fit your body perfectly, making it ideal for brides seeking a chic, flattering, and unforgettable bridal look.

  • Size 16

    Meet Mya by Made with Love Bridal, a stunning sample gown that perfectly balances modern playfulness with timeless bridal drama. Designed as a two-look wedding dress, Mya pairs a chic mini dress with a matching luxurious Mikado overskirt, allowing brides to transform their look effortlessly from ceremony to celebration.

    The structured peaked bodice pattern and perfectly contoured boning create an incredibly flattering fit on every shape, while the thigh-high split in the overskirt offers just a hint of flirtation beneath the classic silhouette. This thoughtful combination delivers both comfort and freedom in the mini dress, alongside the coverage and grandeur of a full bridal skirt.

    Ideal for brides seeking versatility, confidence, and standout style, Mya offers the best of both worlds - dramatic elegance with a playful edge. As a sample gown, she’s a rare opportunity to wear Made with Love’s iconic craftsmanship at exceptional value.

  • Size 12

    Dama Couture ‘Dune’

    £2410.00
    £1,600.00

    The Dune gown by Dama Couture from the Zahra al-Sahra 2026 collection is a breathtaking sample gown designed for brides who want to make a lasting impression in effortless silence. A true couture statement, Dune is defined by intricate lace, with each motif thoughtfully placed to create rich texture and dimensional artistry.

    The gown features sheer long sleeves with gently flared cuffs, adding softness and bohemian ease, while the structured bodice beautifully sculpts and defines the waist. From there, the silhouette flows into a soft, fluid skirt that extends into a dramatic train, creating movement and presence from every angle.

    Blending bohemian romance with refined sophistication, the Dune gown feels like wearable art — perfect for the bride seeking individuality, elegance, and modern couture design in a ready-to-wear sample piece.

  • Size 14

    Dama Couture ‘Salome’

    £2380.00
    £1,600.00

    The Salome gown by Dama Couture from the Zahra al-Sahra 2026 collection is a striking sample dress created for brides who want timeless elegance with a confident edge. The fitted lace bodice sculpts the waist and elongates the figure, while a deep neckline introduces a touch of modern drama. Thoughtfully placed sheer elements soften the look, balancing delicacy with structure.

    The skirt is crafted from light, airy layers of tulle that move effortlessly with every step, flowing into a long, graceful train that adds presence without heaviness. Detachable tulle sleeves allow you to transform your style — wear them for romantic ceremony coverage, then remove them to reveal a sleek evening silhouette.

    Offering two looks in one couture design, Salome is perfect for the bride who wants versatility, movement, and unforgettable elegance in a ready-to-wear sample gown.

  • Size 12

    The Utopia gown by Justin Alexander Signature is a romantic sample dress that blends soft femininity with couture craftsmanship. This elegant off-the-shoulder A-line silhouette frames the neckline beautifully, creating a graceful, timeless shape.

    Delicate lace appliqués are thoughtfully placed across the bodice and skirt, adding texture and dimension while enhancing the gown’s ethereal feel. The flowing A-line skirt moves effortlessly, offering comfort and drama in equal measure.

    Perfect for brides seeking classic romance with refined detail, Utopia is a ready-to-wear Justin Alexander Signature sample gown that captures softness, elegance, and modern bridal sophistication.

  • Size 18

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

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