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Size 14The Lombard gown by Jenny Yoo is a stunning, ready-to-wear sample wedding dress, made from lightweight, lustrous Italian taffeta. A mix of clean architectural lines and a dramatic silhouette makes this timeless design perfect for brides seeking effortless elegance and modern sophistication.Wide-set straps frame a sleek square neckline, creating a contemporary look, while the flattering cummerbund waist beautifully defines the figure. The dramatic circle-cut ballgown skirt offers graceful volume and movement, creating a striking bridal statement without overwhelming the silhouette.At the back, elegant covered buttons trail to the hem, adding a classic finishing touch to this beautifully tailored gown.This dress for brides seeking classic style with modern refinement, the Lombard gown is an exceptional Jenny Yoo sample dress that delivers sophistication, structure, and effortless bridal glamour.
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Size 10Our sample of the Amphitrite gown by Milla Nova is inspired by timeless goddess-like elegance. Created from luxurious satin, this romantic A-line silhouette combines sculptural structure with soft, flowing movement.The gown has a striking heart-shaped neckline with built-in cups inspired by the shape of delicate seashells, creating a uniquely feminine and elegant focal point. The beautifully sculpted, draped corset bodice enhances and flatters the natural curves, while the hidden zip-back closure delivers a sleek, refined finish.Flowing from the waist, the delicately pleated satin skirt moves with graceful fluidity, creating a soft and ethereal bridal presence with every step.Perfect for brides seeking modern goddess glamour with classic refinement, the Amphitrite gown is a stunning Milla Nova design that radiates elegance, romance, and couture artistry.
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Size 8The Antuanetta gown by Milla Nova is a beautifully romantic sample wedding dress designed for brides who love ethereal elegance and delicate couture detailing. This alluring A-line silhouette is made with a soft, semi-transparent finish, creating a light, dreamy bridal aesthetic.The gown is adorned throughout with fine floral lace appliqués, adding texture, dimension, and timeless romance. A structured, straight neckline corset bodice provides flattering support while maintaining a clean, modern silhouette.Flowing from the waist, the elegant skirt extends into a graceful train, creating beautiful movement and a soft, romantic finish as you walk down the aisle.Perfect for brides seeking airy romance with modern couture styling, the Antuanetta gown is a stunning Milla Nova design that blends femininity, sophistication, and effortless bridal beauty.
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Size 12The Longiness gown by Milla Nova is a timeless sample wedding dress created from luxurious satin, designed for brides who dream of classic princess grace with contemporary refinement.The gown features a romantic heart-shaped neckline with softly draped detailing and doubled built-in cups, creating a beautifully sculpted, feminine silhouette. The fitted corset bodice defines the waist while offering elegant structure and support, finished with a clean zip-back closure for a continuous look.Flowing from the waist, the dramatic full princess skirt falls naturally to the floor and is completed with a delicate train, creating elegant movement and regal bridal presence.Perfect for brides seeking timeless romance, luxurious simplicity, and sophisticated couture styling, the Longiness gown is an effortlessly elegant Milla Nova design, ready to make a breathtaking statement.
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Size 12The Opal gown by Milla Nova is a romantic sample wedding dress designed for brides who love ethereal sparkle and detailed couture detailing. Made from delicate lace with sparkling all-over sequins, this elegant A-line silhouette radiates soft glamour from every angle.The gown features a structured semi-sheer boned drop-waist corset that beautifully sculpts and flatters the figure. A romantic heart-shaped neckline with a subtle V-cut accentuates the décolletage, while delicate embellished spaghetti straps add refined sparkle and femininity. The corset is completed with detachable cups and a clean zip-back closure for comfort and support.Flowing from the fitted bodice, the layered lace maxi skirt with a soft nude underskirt adds dimension and elegant movement, finishing in a midi-length train for a dreamy bridal effect.For an elevated couture finish, the gown can be paired with coordinating Opal fingerless gloves, adding a modern, fashion-forward touch to the romantic silhouette.Perfect for brides seeking soft sparkle, romantic elegance, and modern couture glamour, the Opal gown is a breathtaking Milla Nova design with lasting bridal appeal.
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Size 10The Rosella gown by Milla Nova blends romance and modern couture. This satin mermaid dress contours the body, then flares softly for graceful movement and drama.An off-the-shoulder neckline frames the shoulders and décolletage. The draped corset bodice defines the waist and adds elegance and structure.Minimal yet striking, Rosella suits brides who want modern glamour with classic elegance. The sleek satin and shape create understated luxury and effortless sophistication.
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Size 16
The Noah gown by Morilee is a beautifully elegant unworn wedding dress designed for brides seeking timeless romance with soft, modest sophistication. This graceful A-line silhouette combines clean structure with flowing movement for an effortlessly feminine bridal look.
The gown features a sleek crepe bodice that creates a refined and flattering shape, complemented by romantic sheer bishop sleeves for a soft, ethereal touch. At the back, a delicate lace-trimmed open-back detail adds subtle allure while maintaining the gown’s elegant aesthetic.
Flowing effortlessly from the waist, the lightweight chiffon skirt creates graceful movement and a dreamy bridal finish.
Perfect for brides seeking modest elegance with romantic detail, the Noah gown blends timeless styling with modern softness in a beautifully unworn designer piece ready to wear.
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Size 12
The Kennedy gown by Freda Bennet is a sophisticated unworn wedding dress designed for brides who love contemporary elegance with clean, architectural lines. Crafted in smooth plain satin, this modern bridal gown offers a sleek and refined aesthetic with timeless appeal.
The standout feature is the striking wide collar neckline, creating a fashion-forward silhouette that beautifully frames the shoulders and décolletage. The elegant A-line skirt flows effortlessly from the waist and features a chic front split, adding movement and a subtle touch of allure.
Minimalist yet impactful, Kennedy is perfect for brides seeking modern bridal sophistication with understated drama. This beautifully tailored Freda Bennet gown is ready to wear and ideal for the contemporary bride.
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Size 12
ARRIVING IN-STORE: w/c 11th May
The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.
Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.
Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.
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Size 10
ARRIVING IN-STORE: w/c 11th May
The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.
The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.
Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.
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Size 14
The 1110 gown by Angela Bianca is a stunning pre-loved yet unworn wedding dress, ready to wear and perfect for brides seeking timeless romance with a modern edge. Crafted from luxurious satin, this elegant ballgown silhouette creates a beautifully full and flattering shape.
The gown features a soft Bardot neckline, delicately framing the shoulders for a romantic, feminine look. The bodice is enhanced with flattering crossover ruching, sculpting the waist while adding texture and dimension. Intricate beaded lace detailing brings a touch of sparkle and refined elegance to the design.
Perfect for brides dreaming of classic bridal glamour with soft, romantic detail, this Angela Bianca gown offers a beautiful combination of structure, sophistication, and effortless style — all in a ready-to-wear, unworn piece.
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Size 14
The Agape gown by Watters is an elegant sample wedding dress that combines modern structure with soft, romantic detail. Crafted from luxurious Mai Mikado fabric, this fit-and-flare silhouette beautifully contours the body before gently flaring for a refined, flattering shape.
The gown features detachable shoulder drapes, adding a graceful, flowing element that enhances the neckline and offers versatile styling. Whether worn for the ceremony or removed for a sleeker reception look, Agape allows for effortless transformation throughout your day.
Finished with covered buttons trailing down the back, this gown delivers a timeless bridal touch that complements its clean, contemporary design.
Perfect for brides seeking modern elegance with subtle drama, the Agape gown is a sophisticated and versatile Watters sample dress ready to wear.
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Size 12
The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.
The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.
A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.
Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.
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Size 14
The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.
The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.
The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.
Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.
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Size 10
The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.
The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.
Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.
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Size 12
The Damaris gown by Milla Nova is a breathtaking sample wedding dress designed for the bride who dreams of a romantic, fairytale-inspired look. Crafted from lightweight tulle, this lush A-line gown creates a beautifully soft and ethereal silhouette.
At the heart of the design is a striking Victorian-inspired boned corset, featuring a heart-shaped cut-out neckline that adds both elegance and structure. The bodice is richly embellished with handcrafted 3D floral appliqués and delicate sequins, creating a shimmering, dimensional effect that catches the light with every movement.
The voluminous maxi tulle skirt flows gracefully from the corset, adding a magical princess-like aura to the overall look and creating stunning movement as you walk down the aisle.
Perfect for brides seeking romance, drama, and intricate couture detailing, the Damaris gown is a truly enchanting bridal statement.
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Size 14
The Ruth gown by Love & Liberty is a stunning sample dress designed for brides who want to shine with confidence and elegance. This glamorous yet sensual design features a deep squared neckline and slim straps, creating a clean, modern frame for the décolletage. The sheer bodice is expertly structured with shaping boning and underwire support, ensuring a flattering and secure fit.
Turn around to reveal a breathtaking open back, adorned with delicate botanical lace detailing. The gown is fully embellished with sparkling silver beadwork and faux pearl accents, forming beautiful branch-like patterns that shimmer with every movement.
For added versatility, Ruth includes a removable tulle overskirt, allowing brides to transform their look from sleek and seductive to full bridal drama in seconds.
Perfect for the bride seeking modern glamour, couture detail, and show-stopping elegance, Ruth is a standout Love & Liberty sample gown ready to wear.





























