• Size 16

    ARRIVING IN-STORE: w/c 11th May

    The Daffodil gown by Halfpenny London is a beautifully modern sample wedding dress that captures the brand’s signature blend of effortless elegance and contemporary romance. Designed with clean, refined lines and fashion-forward sophistication, Daffodil offers a fresh take on timeless bridal style.

    The silhouette is both flattering and graceful, creating an effortlessly chic look that can be styled beautifully on its own or paired with statement bridal accessories and overskirts for added drama. Like all Halfpenny London designs, Daffodil balances understated luxury with modern femininity, making it perfect for brides who want a look that feels distinctive yet timeless.

    Perfect for the bride seeking contemporary elegance with couture-inspired simplicity, the Daffodil gown is a versatile and stylish ready-to-wear sample piece.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Hula gown by Halfpenny London is an effortlessly elegant sample wedding dress that beautifully balances structure with softness. Crafted from luxurious silk, the gown drapes with a liquid-like movement while maintaining the refined shape of its expertly tailored pleats.

    This sleeveless version highlights the clean, sculptural lines of the bodice, creating a modern and sophisticated silhouette. The contrast between the structured pleating and the fluid softness of the fabric gives the gown a uniquely romantic and fashion-forward feel.

    At the back, a dramatic low-back design adds contemporary allure, while the magnificent full godet skirt flows seamlessly into a sweeping train for breathtaking movement and bridal drama.

    Perfect for brides seeking modern couture elegance with graceful fluidity, the Hula gown is a stunning example of Halfpenny London’s signature contemporary bridal aesthetic.

  • Size 14

    Jenny Yoo ‘Lombard’

    £2500.00
    £1,700.00
    The Lombard gown by Jenny Yoo is a stunning, ready-to-wear sample wedding dress, made from lightweight, lustrous Italian taffeta. A mix of clean architectural lines and a dramatic silhouette makes this timeless design perfect for brides seeking effortless elegance and modern sophistication.
    Wide-set straps frame a sleek square neckline, creating a contemporary look, while the flattering cummerbund waist beautifully defines the figure. The dramatic circle-cut ballgown skirt offers graceful volume and movement, creating a striking bridal statement without overwhelming the silhouette.
    At the back, elegant covered buttons trail to the hem, adding a classic finishing touch to this beautifully tailored gown.
    This dress for brides seeking classic style with modern refinement, the Lombard gown is an exceptional Jenny Yoo sample dress that delivers sophistication, structure, and effortless bridal glamour.
  • Size 12

    Milla Nova ‘Clarins’

    £3000.00
    £1,800.00
  • Size 8

    Flora Bridal ‘Stephania’

    £4375.00
    £1,800.00

    Fall head over heels for Stephania by Flora Bridal, a sample wedding gown designed to make hearts skip a beat. Crafted with exquisite lace and couture-level detailing, Stephania sculpts a flawless silhouette that celebrates femininity and grace.

    Her artfully placed lace detailing flatters every curve, while the refined accent at the waist adds just the right touch of high-fashion sophistication. The result? A look that’s effortlessly romantic, irresistibly elegant, and unforgettable from every angle.

    As a sample gown, Stephania is in excellent condition and ready to wear - giving you the beauty of Flora Bridal’s couture craftsmanship with the ease and value of a ready-to-wear designer piece.

  • Size 10

    House of Savin ‘Jaxon’

    £3645.00
    £1,800.00

    Introducing the breathtaking Jaxon Dress from House of Savin’s SS 2025 collection, a couture sample gown designed for the fashion-forward bride who craves drama, artistry, and modern sophistication.

    This strapless ballgown features a beautifully structured bodice with a flattering lace-up back, forming a refined silhouette that sculpts and supports. The elegant basque waistline further enhances the gown’s shape, offering a nod to timeless bridal craftsmanship.

    A true show-stopping element of Jaxon is the asymmetrical pleated detail at the front of the gown, created from 3D printed floral organza. This innovative fabric introduces striking dimension, movement, and texture, turning the gown into a wearable piece of couture art.

    The voluminous ballgown skirt, crafted entirely from matching 3D floral organza, cascades outward with dramatic yet elegant flair. This design subtly creates the illusion of a two-piece look while maintaining the seamless sophistication of a single, sculptural gown — perfect for brides seeking both uniqueness and cohesion.

    Bold, modern, and undeniably luxurious, Jaxon is made for the bride who wants to make a statement. This sample gown offers a rare opportunity to wear high-fashion bridal couture infused with timeless beauty and avant-garde detail.

  • Size 24

    Studio Levana ‘Nera’

    £2860.00
    £1,800.00

    Make a show-stopping entrance in the Nera gown by Studio Levana, a sample gown designed for brides who love glamour with modern sophistication. This A-line silhouette features a sparkling sequined lace bodice paired with a voluminous pleated skirt, creating drama, elegance, and effortless movement.

    The gown showcases a deep V-neckline and an illusion back for a contemporary bridal look, while uniquely shaped detachable sleeves offer versatility and the option to transform your style from ceremony to reception.

    A unique built-in corset can be added to provide shaping and support without additional undergarments, ensuring comfort and confidence throughout your special day.

    Perfect for the chic, modern bride, Nera combines luxury detailing, couture craftsmanship, and versatile design in one unforgettable sample gown.

  • Size 12

    Wona Concept ‘Katania’

    £2940.00
    £1,800.00

    The Katania gown by Wona Concept is a romantic sample dress that captures the essence of classic bridal elegance with modern versatility. This dreamy A-line silhouette is crafted from airy tulle and features a beautifully lace-beaded corset bodice that sculpts the waist while adding timeless sparkle.

    An off-the-shoulder neckline enhances the shoulders with graceful sophistication, creating a soft, feminine frame. The look is elevated with a detachable cape, offering multiple styling options — from regal ceremony drama to a lighter, effortless reception look.

    Perfect for the bride seeking traditional romance with couture flexibility, Katania blends delicate detail with statement design in a ready-to-wear Wona Concept sample gown.

  • Size 12

    Milla Nova ‘Damaris’

    £3000.00
    £1,800.00

    The Damaris gown by Milla Nova is a breathtaking sample wedding dress designed for the bride who dreams of a romantic, fairytale-inspired look. Crafted from lightweight tulle, this lush A-line gown creates a beautifully soft and ethereal silhouette.

    At the heart of the design is a striking Victorian-inspired boned corset, featuring a heart-shaped cut-out neckline that adds both elegance and structure. The bodice is richly embellished with handcrafted 3D floral appliqués and delicate sequins, creating a shimmering, dimensional effect that catches the light with every movement.

    The voluminous maxi tulle skirt flows gracefully from the corset, adding a magical princess-like aura to the overall look and creating stunning movement as you walk down the aisle.

    Perfect for brides seeking romance, drama, and intricate couture detailing, the Damaris gown is a truly enchanting bridal statement.

  • Size 10

    Milla Nova ‘Davina’

    £2950.00
    £1,800.00

    The Davina gown by Milla Nova is a beautifully romantic sample wedding dress designed for brides who want a soft, dreamlike bridal aesthetic. Crafted from layers of lightweight tulle, this gown creates an ethereal, floating silhouette that moves gracefully with every step.

    The gown features a structured boned bodice, providing flattering support and a sculpted waistline while maintaining a delicate and feminine finish. Soft tulle off-the-shoulder sleeves add a romantic, fairytale-inspired touch, framing the shoulders with effortless elegance.

    Perfect for brides seeking timeless romance with modern couture structure, the Davina gown blends airy softness, flattering tailoring, and classic bridal beauty in a ready-to-wear sample piece.

  • Size 10

    Milla Nova ‘Sietla’

    £2900.00
    £1,800.00

    The Sietla gown by Milla Nova is a dazzling sample wedding dress designed for brides who want sparkle, romance, and dramatic bridal presence. Crafted with shimmering glitter fabric, this elegant A-line silhouette moves beautifully with every step.

    The gown features romantic off-the-shoulder sleeves that softly frame the shoulders, leading into a semi-transparent corset bodice that provides structure while maintaining a modern, sensual aesthetic. The lace-up back closure allows for a tailored fit while adding classic bridal detailing.

    A standout feature of Sietla is its very long, sweeping train, creating a breathtaking entrance and stunning photographic movement.

    Perfect for brides seeking fairytale glamour with couture structure, the Sietla sample gown blends sparkle, elegance, and timeless bridal drama into one unforgettable design.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 12

    Milla Nova ‘Longiness’

    £2500.00
    £1,800.00
    The Longiness gown by Milla Nova is a timeless sample wedding dress created from luxurious satin, designed for brides who dream of classic princess grace with contemporary refinement.
    The gown features a romantic heart-shaped neckline with softly draped detailing and doubled built-in cups, creating a beautifully sculpted, feminine silhouette. The fitted corset bodice defines the waist while offering elegant structure and support, finished with a clean zip-back closure for a continuous look.
    Flowing from the waist, the dramatic full princess skirt falls naturally to the floor and is completed with a delicate train, creating elegant movement and regal bridal presence.
    Perfect for brides seeking timeless romance, luxurious simplicity, and sophisticated couture styling, the Longiness gown is an effortlessly elegant Milla Nova design, ready to make a breathtaking statement.
  • Size 12

    Eisen Stein ‘Lauren’

    £6480.00
    £1,900.00

    The Lauren gown by Eisen Stein is a romantic sample dress that captures effortless movement and couture detail. Crafted from soft, flowing tulle, this gown features a striking deep V-neckline that elongates the silhouette while maintaining an elegant, airy feel.

    Delicate 3D floral lace is thoughtfully placed throughout the design, adding texture, dimension, and handcrafted artistry. At the back, a lace bow detail creates a soft, feminine focal point, balancing the dramatic neckline with romantic charm.

    Light, graceful, and undeniably couture, Lauren is perfect for the bride seeking a gown that feels ethereal yet fashion-forward. This Eisen Stein sample gown blends modern sophistication with dreamy floral detail for an unforgettable bridal look.

  • Size 12

    House of Savin ‘Love’

    £3645.00
    £1,900.00

    The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.

    Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.

    Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.

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