• Size 12

    Love Story London ‘Marcia’

    £2100.00
    £1,400.00

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  •
    Size 10

    Milla Nova ‘Harvey’

    £2300.00
    £1,400.00

    The Harvey gown by Milla Nova is a dreamy sample wedding dress designed for brides who want fairytale romance with couture artistry. This whimsical princess-style gown features a unique crumpled-effect taffeta texture that adds modern dimension and visual intrigue.

    The fitted bodice is beautifully shaped with a romantic heart-shaped neckline and elegant off-the-shoulder taffeta sleeves, creating a soft, feminine frame. The maxi taffeta skirt is asymmetrically draped for dramatic movement and is embellished with delicate 3D floral appliqués.

    Layers of lightweight tulle beneath the skirt add volume, softness, and enchantment with every step, making the silhouette feel magical and luxurious.

  •
    Size 14

    Wona Concept ‘Odette’

    £1985.00
    £1,300.00
    Meet the Odette gown by Wona Concept – a stunning sample wedding dress that blends classic elegance with a touch of modern twist. Made from glossy fabric, this beautiful A-line silhouette shimmers in the light, giving you a radiant bridal glow from every angle. The Odette features a draped, strapless corset bodice that hugs your waist and flatters your figure, providing support and a gorgeous fit. The sweetheart neckline gently frames your décolletage, adding a classic touch of femininity and elegance. From the fitted bodice, the A-line skirt flows beautifully, giving you a classic bridal silhouette and lovely movement as you walk. Whether you are planning a grand affair or a romantic country house wedding, Odette is a sophisticated choice.
  • Size 10

    Dama Couture ‘Andrea’

    £1900.00
    £1,300.00
    Say hello to Andrea by Dama Couture, a gorgeous sample from the 2026 Collection that’s perfect if you’re dreaming of a wedding dress that blends timeless romance with a modern twist. Andrea features a graceful illusion neckline with delicate floral appliqués, so it looks as if lace is floating on your skin. The structured bodice hugs your waist and flatters your figure, creating a refined fit that keeps the soft, romantic vibe and couture finish. Turn around, and you’ll find a dramatic low V-back that adds a modern edge. The soft tulle skirt flows beautifully with every step, giving you a dreamy look. If you’re after a romantic style with a bit of contemporary charm, Andrea could prove to be your perfect match.
  • Size 12

    Milla Nova ‘Rita’

    £2000.00
    £1,300.00

    The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.

    The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.

    A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.

    Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.

    RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  •
    Size 10

    Milla Nova ‘Rosella’

    £1800.00
    £1,300.00
    The Rosella gown by Milla Nova blends romance and modern couture. This satin mermaid dress contours the body, then flares softly for graceful movement and drama.
    An off-the-shoulder neckline frames the shoulders and décolletage. The draped corset bodice defines the waist and adds elegance and structure.
    Minimal yet striking, Rosella suits brides who want modern glamour with classic elegance. The sleek satin and shape create understated luxury and effortless sophistication.
  •
    Size 18

    Halfpenny London ‘Cheryl Satin’

    £2595.00
    £1,250.00
    The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.
    The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.
    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.
    Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for.
  •
    Size 10

    Dama Couture ‘Ellie’

    £1810.00
    £1,200.00
    Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you.  
  • Size 12

    Dama Couture ‘Avin’

    £1810.00
    £1,200.00
    Our sample Avin gown, from Dama Couture’s 2026 Collection, features an off-the-shoulder neckline that frames your shoulders and décolletage and a structured bodice that defines your waist for a flattering, feminine shape. Wide satin draping adds a luxurious finish and refined detail, making this dress feel really special. The full skirt flows from the fitted bodice and finishes with a sweeping train for added impact. A row of delicate covered buttons trails down the back, adding a timeless touch that never goes out of style. If you want to make a memorable entrance, the Avin gown is sure to turn heads.
  • Size 16

    Freda Bennet ‘Myra FB216’

    £1875.00
    £1,200.00
    Say hello to the Myra gown (FB216) by Freda Bennet, a stunning bridal gown that blends modern design with classic bridal elegance. Made from gorgeous Cloqué fabric, this dress has a lovely texture and structure that feels both luxurious and on-trend. Featuring a square strapless neckline and seamless, beautifully tailored bodice, Myra creates a modern silhouette that really flatters your figure. The structured top flows into a dramatic full skirt, expertly pleated at the side for gorgeous volume. If you love clean lines, perfect tailoring, and a style that speaks for itself, Myra could be just the dress for you. It’s sophisticated, modern, and effortlessly chic.
  • Size 14

    Dama Couture ‘Salome’

    £2380.00
    £1,200.00

    The Salome gown by Dama Couture from the Zahra al-Sahra 2026 collection is a striking sample dress created for brides who want timeless elegance with a confident edge. The fitted lace bodice sculpts the waist and elongates the figure, while a deep neckline introduces a touch of modern drama. Thoughtfully placed sheer elements soften the look, balancing delicacy with structure.

    The skirt is crafted from light, airy layers of tulle that move effortlessly with every step, flowing into a long, graceful train that adds presence without heaviness. Detachable tulle sleeves allow you to transform your style — wear them for romantic ceremony coverage, then remove them to reveal a sleek evening silhouette.

    Offering two looks in one couture design, Salome is perfect for the bride who wants versatility, movement, and unforgettable elegance in a ready-to-wear sample gown.

  •
    Size 12

    Dama Couture ‘Dune’

    £2410.00
    £1,200.00

    The Dune gown by Dama Couture from the Zahra al-Sahra 2026 collection is a breathtaking sample gown designed for brides who want to make a lasting impression in effortless silence. A true couture statement, Dune is defined by intricate lace, with each motif thoughtfully placed to create rich texture and dimensional artistry.

    The gown features sheer long sleeves with gently flared cuffs, adding softness and bohemian ease, while the structured bodice beautifully sculpts and defines the waist. From there, the silhouette flows into a soft, fluid skirt that extends into a dramatic train, creating movement and presence from every angle.

    Blending bohemian romance with refined sophistication, the Dune gown feels like wearable art — perfect for the bride seeking individuality, elegance, and modern couture design in a ready-to-wear sample piece.

  •
    Size 12

    Olympia Sposa ‘Milano’

    £1899.00
    £1,150.00
  • Size 16

    Ellis Bridal ‘Helena’

    £1709.00
    £1,100.00
    The Helena gown by Ellis Bridals is a sample wedding dress designed for brides seeking a fairytale-inspired look. Romantic and feminine, Helena features delicate details and an ethereal silhouette for an enchanting bridal style. The gown is designed with layers of soft tulle and features a plunge neckline that adds a modern element to its classic design. Detachable off-the-shoulder floral lace straps provide versatility and elegantly frame the shoulders. Subtle floral lace detailing beneath the tulle skirt adds depth and texture to the design. Soft draping enhances the gown's movement, creating a light and effortless feel. Ideal for brides seeking romantic elegance and a soft, ethereal aesthetic, the Helena gown captures the essence of modern fairytale bridal style.
  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,000.00

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

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