• Size 10

    Milla Nova ‘Irina’

    £5300.00
    £1,900.00

    The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.

    The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.

    Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 10

    Mariana Hardwick ‘Harper’

    £4465.00
    £1,950.00

    Meet Harper by Mariana Hardwick, a sample wedding gown that perfectly fuses sophistication and sensuality. This stunning design features a delicate, bustier-style French lace bodice with a straight neckline, offering a timelessly romantic touch.

    The silk-satin skirt, gathered elegantly at the hip, drapes effortlessly to enhance your natural silhouette, while the seductive high slit adds a bold, fashion-forward edge - ideal for the confident bride who knows her power.

    As a sample gown, Harper is in excellent condition and ready to wear, giving you the chance to experience Mariana Hardwick’s signature craftsmanship and modern elegance at a fraction of the price.

  • Size 8

    Eisen Stein ‘Magnolia’

    £8430.00
    £2,000.00

    Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.

    Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.

    Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.

    The design features striking sculptural 3D sleeves, creating a bold contrast against the soft curves of the elegant fit-and-flare shape. A dramatic thigh-high split adds movement and modern allure, while the delicate bow back detail introduces a romantic finishing touch.

    Contemporary yet timeless, Foxglove is perfect for brides seeking modern sophistication with statement design elements. This standout Halfpenny London sample gown delivers confidence, elegance, and couture-inspired style in one unforgettable look.

  • Size 14

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

  • Size 22

    Halfpenny London ‘Dahlia’

    £4250.00
    £2,200.00

    ARRIVING IN-STORE: w/c 11th May

    The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.

    The gown features a clean scoop neckline that softly frames the décolletage, while dramatic pleating creates texture and movement throughout the bodice before neatly drawing in at the waist for a beautifully flattering silhouette.

    Paired with a coordinating overskirt, Dahlia offers added drama and versatility, allowing brides to transform their look throughout the day while maintaining a refined, couture-inspired aesthetic.

    Perfect for brides seeking modern structure, elegant simplicity, and statement bridal styling, the Dahlia gown is an effortlessly chic Halfpenny London sample dress ready to wear.

  • Size 10

    Halfpenny London ‘Gloria’

    £5500.00
    £2,200.00

    ARRIVING IN-STORE: w/c 11th May

    The Gloria dress by Halfpenny London is a sleek and sophisticated sample wedding dress designed for brides who love modern elegance with subtle drama. Crafted from luxurious stretch duchess matte satin, the gown features a clean sheath silhouette that beautifully skims the body for a refined and flattering fit.

    Delicate spaghetti straps add softness and simplicity to the minimalist design, while the statement taffeta overskirt introduces structure, movement, and a contemporary layered effect. The contrast between the sleek fitted base and the dramatic overskirt creates a fashion-forward bridal look that feels effortlessly chic.

    Perfect for brides seeking understated glamour with modern versatility, the Gloria dress embodies the signature Halfpenny London aesthetic — contemporary, elegant, and effortlessly cool.

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