• Size 14

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

  • Size 18

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

    A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

    Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.

  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,500.00

    ARRIVING IN-STORE: w/c 11th May

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 10

    Jenny Yoo ‘Lindsey’

    £1800.00
    £800.00

    The Lindsey gown by Jenny Yoo is a beautiful sample wedding dress that brings a playful twist to a timeless bridal silhouette. Crafted from lustrous soft Mikado, this elegant A-line gown combines modern design details with classic bridal sophistication.

    The bodice features an exaggerated sweetheart neckline with a striking twist detail, creating a sculptural and romantic focal point. A subtle cutout above the cummerbund-style waistband adds a contemporary touch while still maintaining a flattering and refined shape.

    Flowing from the waist, the full A-line skirt offers graceful volume and movement, complete with practical hidden pockets for modern convenience. Fabric-covered buttons run all the way down the back to the chapel-length train, adding a timeless bridal finish.

    Perfect for brides seeking modern elegance with playful design details, the Lindsey gown is both stylish and effortlessly sophisticated.

  • Size 14

    Watters ‘Agape’

    £2000.00
    £1,000.00

    The Agape gown by Watters is an elegant sample wedding dress that combines modern structure with soft, romantic detail. Crafted from luxurious Mai Mikado fabric, this fit-and-flare silhouette beautifully contours the body before gently flaring for a refined, flattering shape.

    The gown features detachable shoulder drapes, adding a graceful, flowing element that enhances the neckline and offers versatile styling. Whether worn for the ceremony or removed for a sleeker reception look, Agape allows for effortless transformation throughout your day.

    Finished with covered buttons trailing down the back, this gown delivers a timeless bridal touch that complements its clean, contemporary design.

    Perfect for brides seeking modern elegance with subtle drama, the Agape gown is a sophisticated and versatile Watters sample dress ready to wear.

  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  • Size 10

    Vera Wang ‘Araya’

    £2200.00
    £800.00

    The Araya gown by Vera Wang is a refined sample wedding dress crafted from luxurious smooth bridal crepe. Designed in a sleek mermaid silhouette, this gown gently sculpts the body before flowing into a graceful train, creating a clean and sophisticated bridal aesthetic.

    The minimalist crepe fabric enhances the gown’s modern couture feel, offering soft structure and elegant movement. The standout design feature is the sophisticated crossover back detail, adding contemporary elegance while beautifully framing the back and shoulders.

    Perfect for brides seeking modern luxury, clean lines, and timeless designer craftsmanship, the Araya sample gown delivers understated glamour with signature bridal sophistication.

  • Size 10

    Vera Wang ‘Joselina’

    £2800.00
    £900.00

    The Joselina gown from the collaboration between Vera Wang and Pronovias is a breathtaking sample wedding dress that blends couture romance with modern bridal structure. This elegant princess-cut silhouette creates a regal, timeless bridal shape with luxurious volume and graceful movement.

    The gown features a classic strapless bodice - a beautiful balance between modern glamour and traditional bridal refinement. The signature crossover back design adds a contemporary couture finish while enhancing the gown’s elegant lines and feminine silhouette.

    Perfect for brides seeking high-fashion bridal luxury, fairytale elegance, and timeless designer craftsmanship, the Joselina sample gown delivers unforgettable bridal sophistication with a modern couture twist

  • Size 16

    Milla Nova ‘Viviana’

    £2500.00
    £1,500.00

    The Viviana gown by Milla Nova is a refined sample wedding dress designed for brides who love timeless elegance with a soft, romantic touch. Crafted from luxurious draped ivory satin, this graceful A-line silhouette creates a polished and feminine bridal look.

    The gown features a beautifully draped off-the-shoulder bodice, softly framing the neckline and shoulders for a romantic, sophisticated effect. A lace-up back closure allows for a customised, flattering fit while adding classic bridal detailing.

    The design flows into a delicate midi-length train, offering subtle drama while maintaining ease of movement and effortless elegance.

    Perfect for brides seeking classic romance, modern simplicity, and couture-inspired tailoring, the Viviana sample gown is a timeless bridal statement ready to wear.

    VIVIANA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 10

    Milla Nova ‘Sietla’

    £2900.00
    £1,800.00

    The Sietla gown by Milla Nova is a dazzling sample wedding dress designed for brides who want sparkle, romance, and dramatic bridal presence. Crafted with shimmering glitter fabric, this elegant A-line silhouette moves beautifully with every step.

    The gown features romantic off-the-shoulder sleeves that softly frame the shoulders, leading into a semi-transparent corset bodice that provides structure while maintaining a modern, sensual aesthetic. The lace-up back closure allows for a tailored fit while adding classic bridal detailing.

    A standout feature of Sietla is its very long, sweeping train, creating a breathtaking entrance and stunning photographic movement.

    Perfect for brides seeking fairytale glamour with couture structure, the Sietla sample gown blends sparkle, elegance, and timeless bridal drama into one unforgettable design.

  • Size 12

    Milla Nova ‘Rita’

    £2000.00
    £1,300.00

    The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.

    The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.

    A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.

    Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.

    RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 12

    Milla Nova ‘Kendra’

    £2800.00
    £1,700.00

    The Kendra gown by Milla Nova is a beautifully refined sample wedding dress designed for brides who love minimalist luxury with couture elegance. Crafted from pearlescent mikado, this sophisticated A-line silhouette offers a sleek, polished bridal aesthetic.

    The gown features a delicate plunging neckline that gracefully accentuates the décolleté while maintaining elegant structure and support through wide shoulder straps. The design continues with a striking open back, adding modern sophistication to the clean, minimalist front.

    A full A-line skirt flows effortlessly into a cathedral-length train, creating a regal and dramatic bridal entrance while maintaining effortless movement and comfort.

    Perfect for brides seeking modern simplicity, luxury tailoring, and timeless elegance, the Kendra sample gown delivers understated glamour with couture-level craftsmanship.

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