• Size 10

    Cizzy Bridal ‘CZ22894’

    £2400.00
    £1,600.00

    Chic and timeless, the CZ22894 by Cizzy Bridal is a sample gown crafted in full crepe for a sleek, minimalist look that never goes out of style. The highlight of this silhouette is its expertly constructed structured corset bodice, designed to sculpt and flatter with clean lines and subtle support.

    Perfect for brides who appreciate modern elegance and understated glamour, this gown exudes confidence and sophistication from every angle.

    As a sample dress, CZ22894 is in excellent condition and ready to wear - ideal for brides looking for designer style without the long lead time.

  • Size 22

    Studio Levana ‘Allium’

    £2640.00
    £1,600.00

    Step into timeless elegance with the Allium gown by Studio Levana, a sample gown designed for brides who want romance with a modern edge. Featuring a graceful A-line silhouette, a cascading tulle skirt, and delicate bell sleeves, Allium blends ethereal beauty with contemporary style.

    Intricate pearl embellishments add a subtle sparkle, elevating the gown’s luxurious appeal. The gown also includes a unique built-in corset, providing shaping and support without the need for additional undergarments, ensuring comfort and confidence throughout your special day.

    Perfect for brides seeking a look that’s both romantic and fashion-forward, Allium offers effortless elegance and couture-level detail as a sample gown ready to wear.

  • Size 26

    Studio Levana ‘Fiora’

    £3715.00
    £1,600.00

    Step into bridal elegance with the Fiora gown by Studio Levana, a sample gown designed for brides who love versatility and couture detailing. This fitted silhouette features off-the-shoulder sleeves and intricate 3D petal lace, creating a romantic and whimsical effect.

    The corset bodice enhances and shapes the figure, ensuring a flattering fit that accentuates curves gracefully. The gown comes with a detachable overskirt, allowing you to choose between a sleek fitted look or a fuller, more dramatic silhouette — perfect for transforming your bridal style from ceremony to reception.

    A unique built-in corset provides shaping and support without the need for additional undergarments, combining comfort with luxury. With its delicate floral detailing and versatile design, Fiora is ideal for brides seeking elegance, individuality, and a touch of modern romance.

  • Size 24

    Studio Levana ‘Velaris’

    £2610.00
    £1,600.00

    Step into timeless romance with the Velaris Mermaid gown by Studio Levana, a sample gown designed for brides who want to feel like a goddess on their wedding day. Crafted from romantic floral lace, this mermaid silhouette gracefully hugs the figure, accentuating curves while maintaining elegant structure.

    Delicate flutter sleeves add a whimsical, enchanting touch, perfectly balancing the gown’s modern sophistication with ethereal charm. A unique built-in corset provides shaping and support without the need for additional undergarments, ensuring comfort and confidence from aisle to dance floor.

    Designed with endless sizing possibilities, Velaris can be customized to fit your body perfectly, making it ideal for brides seeking a chic, flattering, and unforgettable bridal look.

  • Size 16

    Meet Mya by Made with Love Bridal, a stunning sample gown that perfectly balances modern playfulness with timeless bridal drama. Designed as a two-look wedding dress, Mya pairs a chic mini dress with a matching luxurious Mikado overskirt, allowing brides to transform their look effortlessly from ceremony to celebration.

    The structured peaked bodice pattern and perfectly contoured boning create an incredibly flattering fit on every shape, while the thigh-high split in the overskirt offers just a hint of flirtation beneath the classic silhouette. This thoughtful combination delivers both comfort and freedom in the mini dress, alongside the coverage and grandeur of a full bridal skirt.

    Ideal for brides seeking versatility, confidence, and standout style, Mya offers the best of both worlds - dramatic elegance with a playful edge. As a sample gown, she’s a rare opportunity to wear Made with Love’s iconic craftsmanship at exceptional value.

  • Size 12

    Dama Couture ‘Dune’

    £2410.00
    £1,600.00

    The Dune gown by Dama Couture from the Zahra al-Sahra 2026 collection is a breathtaking sample gown designed for brides who want to make a lasting impression in effortless silence. A true couture statement, Dune is defined by intricate lace, with each motif thoughtfully placed to create rich texture and dimensional artistry.

    The gown features sheer long sleeves with gently flared cuffs, adding softness and bohemian ease, while the structured bodice beautifully sculpts and defines the waist. From there, the silhouette flows into a soft, fluid skirt that extends into a dramatic train, creating movement and presence from every angle.

    Blending bohemian romance with refined sophistication, the Dune gown feels like wearable art — perfect for the bride seeking individuality, elegance, and modern couture design in a ready-to-wear sample piece.

  • Size 14

    Dama Couture ‘Salome’

    £2380.00
    £1,600.00

    The Salome gown by Dama Couture from the Zahra al-Sahra 2026 collection is a striking sample dress created for brides who want timeless elegance with a confident edge. The fitted lace bodice sculpts the waist and elongates the figure, while a deep neckline introduces a touch of modern drama. Thoughtfully placed sheer elements soften the look, balancing delicacy with structure.

    The skirt is crafted from light, airy layers of tulle that move effortlessly with every step, flowing into a long, graceful train that adds presence without heaviness. Detachable tulle sleeves allow you to transform your style — wear them for romantic ceremony coverage, then remove them to reveal a sleek evening silhouette.

    Offering two looks in one couture design, Salome is perfect for the bride who wants versatility, movement, and unforgettable elegance in a ready-to-wear sample gown.

  • Size 10

    Dama Couture ‘Stormi’

    £2600.00
    £1,600.00

    The Stormi gown by Dama Couture is a breathtaking sample dress designed for brides who want to feel like a modern goddess. This romantic mermaid silhouette celebrates feminine elegance with a confident edge, featuring cascading floral lace over a beautifully fitted bodice that sculpts and flatters the figure.

    The graceful mermaid shape enhances natural curves while intricate lace detailing adds texture and depth, creating a look that is both soft and striking. Every element is designed to captivate — from the structured fit through the hips to the dramatic finish that elongates the silhouette.

    Perfect for brides dreaming of a fairytale moment with bold sophistication, Stormi is made to turn heads and leave a lasting impression. A true couture statement, this Dama Couture sample gown blends romance, artistry, and modern glamour in one unforgettable design.

  • Size 12

    The Utopia gown by Justin Alexander Signature is a romantic sample dress that blends soft femininity with couture craftsmanship. This elegant off-the-shoulder A-line silhouette frames the neckline beautifully, creating a graceful, timeless shape.

    Delicate lace appliqués are thoughtfully placed across the bodice and skirt, adding texture and dimension while enhancing the gown’s ethereal feel. The flowing A-line skirt moves effortlessly, offering comfort and drama in equal measure.

    Perfect for brides seeking classic romance with refined detail, Utopia is a ready-to-wear Justin Alexander Signature sample gown that captures softness, elegance, and modern bridal sophistication.

  • Size 14

    Love and Liberty ‘Ruth’

    £2315.00
    £1,600.00

    The Ruth gown by Love & Liberty is a stunning sample dress designed for brides who want to shine with confidence and elegance. This glamorous yet sensual design features a deep squared neckline and slim straps, creating a clean, modern frame for the décolletage. The sheer bodice is expertly structured with shaping boning and underwire support, ensuring a flattering and secure fit.

    Turn around to reveal a breathtaking open back, adorned with delicate botanical lace detailing. The gown is fully embellished with sparkling silver beadwork and faux pearl accents, forming beautiful branch-like patterns that shimmer with every movement.

    For added versatility, Ruth includes a removable tulle overskirt, allowing brides to transform their look from sleek and seductive to full bridal drama in seconds.

    Perfect for the bride seeking modern glamour, couture detail, and show-stopping elegance, Ruth is a standout Love & Liberty sample gown ready to wear.

  • Size 18

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

  • Size 8

    Daalarna ‘MRR 366’

    £3475.00
    £1,700.00

    Discover understated luxury with the Daalarna Couture Mirror Gown (MRR 366), a breathtaking sample gown that epitomises the brand’s signature blend of refined, modern, and subtly sexy design. Crafted in off-white with a whisper of nude and dusty-rose tint woven through the skirt, this gown offers a uniquely soft and romantic colour palette that feels both elevated and ethereal.

    Designed in Hungary, Daalarna Couture is celebrated for its European elegance, delicate detailing, and thoughtfully structured silhouettes - and the Mirror Gown is no exception. Every element is created to strike the perfect balance between romance and sophistication, making it ideal for brides who want a look that is both captivating and effortlessly chic.

    With eye-catching design features and a graceful, feminine aesthetic, MRR 366 is made for the bride seeking something truly unique—an artistic expression of beauty that feels as incredible as it looks.

    As a sample gown that is ready to wear, it offers the rare opportunity to experience luxury couture craftsmanship without the wait, ensuring you feel stunning and confident from your very first try-on to your walk down the aisle.

  • Size 12

    Wona Concept ‘Rios’

    £2345.00
    £1,700.00

    The Rios gown by Wona Concept is a sleek, fashion-forward sample dress designed for brides who love modern sophistication with couture detail. The standout feature is a twisted cold-shoulder neckline adorned with delicate pearl accents, creating an elegant focal point that feels both contemporary and refined.

    Long sleeves with buttoned cuffs add tailored structure, while a matching pearl waistband defines the silhouette and highlights the waist. The fitted skirt is finished with a full-length side slit, introducing movement and a confident edge to the clean, minimalist design.

    Perfect for the bride seeking modern glamour with polished detail, Rios blends sharp lines, soft pearls, and sleek tailoring in a striking Wona Concept sample gown ready to wear.

  • Size 12

    Milla Nova ‘Kendra’

    £2800.00
    £1,700.00

    The Kendra gown by Milla Nova is a beautifully refined sample wedding dress designed for brides who love minimalist luxury with couture elegance. Crafted from pearlescent mikado, this sophisticated A-line silhouette offers a sleek, polished bridal aesthetic.

    The gown features a delicate plunging neckline that gracefully accentuates the décolleté while maintaining elegant structure and support through wide shoulder straps. The design continues with a striking open back, adding modern sophistication to the clean, minimalist front.

    A full A-line skirt flows effortlessly into a cathedral-length train, creating a regal and dramatic bridal entrance while maintaining effortless movement and comfort.

    Perfect for brides seeking modern simplicity, luxury tailoring, and timeless elegance, the Kendra sample gown delivers understated glamour with couture-level craftsmanship.

  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  • Size 16

    ARRIVING IN-STORE: w/c 11th May

    The Daffodil gown by Halfpenny London is a beautifully modern sample wedding dress that captures the brand’s signature blend of effortless elegance and contemporary romance. Designed with clean, refined lines and fashion-forward sophistication, Daffodil offers a fresh take on timeless bridal style.

    The silhouette is both flattering and graceful, creating an effortlessly chic look that can be styled beautifully on its own or paired with statement bridal accessories and overskirts for added drama. Like all Halfpenny London designs, Daffodil balances understated luxury with modern femininity, making it perfect for brides who want a look that feels distinctive yet timeless.

    Perfect for the bride seeking contemporary elegance with couture-inspired simplicity, the Daffodil gown is a versatile and stylish ready-to-wear sample piece.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Hula gown by Halfpenny London is an effortlessly elegant sample wedding dress that beautifully balances structure with softness. Crafted from luxurious silk, the gown drapes with a liquid-like movement while maintaining the refined shape of its expertly tailored pleats.

    This sleeveless version highlights the clean, sculptural lines of the bodice, creating a modern and sophisticated silhouette. The contrast between the structured pleating and the fluid softness of the fabric gives the gown a uniquely romantic and fashion-forward feel.

    At the back, a dramatic low-back design adds contemporary allure, while the magnificent full godet skirt flows seamlessly into a sweeping train for breathtaking movement and bridal drama.

    Perfect for brides seeking modern couture elegance with graceful fluidity, the Hula gown is a stunning example of Halfpenny London’s signature contemporary bridal aesthetic.

  • Size 14

    Jenny Yoo ‘Lombard’

    £2500.00
    £1,700.00
    The Lombard gown by Jenny Yoo is a stunning, ready-to-wear sample wedding dress, made from lightweight, lustrous Italian taffeta. A mix of clean architectural lines and a dramatic silhouette makes this timeless design perfect for brides seeking effortless elegance and modern sophistication.
    Wide-set straps frame a sleek square neckline, creating a contemporary look, while the flattering cummerbund waist beautifully defines the figure. The dramatic circle-cut ballgown skirt offers graceful volume and movement, creating a striking bridal statement without overwhelming the silhouette.
    At the back, elegant covered buttons trail to the hem, adding a classic finishing touch to this beautifully tailored gown.
    This dress for brides seeking classic style with modern refinement, the Lombard gown is an exceptional Jenny Yoo sample dress that delivers sophistication, structure, and effortless bridal glamour.
  • Size 12

    Milla Nova ‘Clarins’

    £3000.00
    £1,800.00
  • Size 8

    Flora Bridal ‘Stephania’

    £4375.00
    £1,800.00

    Fall head over heels for Stephania by Flora Bridal, a sample wedding gown designed to make hearts skip a beat. Crafted with exquisite lace and couture-level detailing, Stephania sculpts a flawless silhouette that celebrates femininity and grace.

    Her artfully placed lace detailing flatters every curve, while the refined accent at the waist adds just the right touch of high-fashion sophistication. The result? A look that’s effortlessly romantic, irresistibly elegant, and unforgettable from every angle.

    As a sample gown, Stephania is in excellent condition and ready to wear - giving you the beauty of Flora Bridal’s couture craftsmanship with the ease and value of a ready-to-wear designer piece.

  • Size 10

    House of Savin ‘Jaxon’

    £3645.00
    £1,800.00

    Introducing the breathtaking Jaxon Dress from House of Savin’s SS 2025 collection, a couture sample gown designed for the fashion-forward bride who craves drama, artistry, and modern sophistication.

    This strapless ballgown features a beautifully structured bodice with a flattering lace-up back, forming a refined silhouette that sculpts and supports. The elegant basque waistline further enhances the gown’s shape, offering a nod to timeless bridal craftsmanship.

    A true show-stopping element of Jaxon is the asymmetrical pleated detail at the front of the gown, created from 3D printed floral organza. This innovative fabric introduces striking dimension, movement, and texture, turning the gown into a wearable piece of couture art.

    The voluminous ballgown skirt, crafted entirely from matching 3D floral organza, cascades outward with dramatic yet elegant flair. This design subtly creates the illusion of a two-piece look while maintaining the seamless sophistication of a single, sculptural gown — perfect for brides seeking both uniqueness and cohesion.

    Bold, modern, and undeniably luxurious, Jaxon is made for the bride who wants to make a statement. This sample gown offers a rare opportunity to wear high-fashion bridal couture infused with timeless beauty and avant-garde detail.

  • Size 24

    Studio Levana ‘Nera’

    £2860.00
    £1,800.00

    Make a show-stopping entrance in the Nera gown by Studio Levana, a sample gown designed for brides who love glamour with modern sophistication. This A-line silhouette features a sparkling sequined lace bodice paired with a voluminous pleated skirt, creating drama, elegance, and effortless movement.

    The gown showcases a deep V-neckline and an illusion back for a contemporary bridal look, while uniquely shaped detachable sleeves offer versatility and the option to transform your style from ceremony to reception.

    A unique built-in corset can be added to provide shaping and support without additional undergarments, ensuring comfort and confidence throughout your special day.

    Perfect for the chic, modern bride, Nera combines luxury detailing, couture craftsmanship, and versatile design in one unforgettable sample gown.

  • Size 12

    Wona Concept ‘Katania’

    £2940.00
    £1,800.00

    The Katania gown by Wona Concept is a romantic sample dress that captures the essence of classic bridal elegance with modern versatility. This dreamy A-line silhouette is crafted from airy tulle and features a beautifully lace-beaded corset bodice that sculpts the waist while adding timeless sparkle.

    An off-the-shoulder neckline enhances the shoulders with graceful sophistication, creating a soft, feminine frame. The look is elevated with a detachable cape, offering multiple styling options — from regal ceremony drama to a lighter, effortless reception look.

    Perfect for the bride seeking traditional romance with couture flexibility, Katania blends delicate detail with statement design in a ready-to-wear Wona Concept sample gown.

  • Size 12

    Milla Nova ‘Damaris’

    £3000.00
    £1,800.00

    The Damaris gown by Milla Nova is a breathtaking sample wedding dress designed for the bride who dreams of a romantic, fairytale-inspired look. Crafted from lightweight tulle, this lush A-line gown creates a beautifully soft and ethereal silhouette.

    At the heart of the design is a striking Victorian-inspired boned corset, featuring a heart-shaped cut-out neckline that adds both elegance and structure. The bodice is richly embellished with handcrafted 3D floral appliqués and delicate sequins, creating a shimmering, dimensional effect that catches the light with every movement.

    The voluminous maxi tulle skirt flows gracefully from the corset, adding a magical princess-like aura to the overall look and creating stunning movement as you walk down the aisle.

    Perfect for brides seeking romance, drama, and intricate couture detailing, the Damaris gown is a truly enchanting bridal statement.

  • Size 10

    Milla Nova ‘Davina’

    £2950.00
    £1,800.00

    The Davina gown by Milla Nova is a beautifully romantic sample wedding dress designed for brides who want a soft, dreamlike bridal aesthetic. Crafted from layers of lightweight tulle, this gown creates an ethereal, floating silhouette that moves gracefully with every step.

    The gown features a structured boned bodice, providing flattering support and a sculpted waistline while maintaining a delicate and feminine finish. Soft tulle off-the-shoulder sleeves add a romantic, fairytale-inspired touch, framing the shoulders with effortless elegance.

    Perfect for brides seeking timeless romance with modern couture structure, the Davina gown blends airy softness, flattering tailoring, and classic bridal beauty in a ready-to-wear sample piece.

  • Size 10

    Milla Nova ‘Sietla’

    £2900.00
    £1,800.00

    The Sietla gown by Milla Nova is a dazzling sample wedding dress designed for brides who want sparkle, romance, and dramatic bridal presence. Crafted with shimmering glitter fabric, this elegant A-line silhouette moves beautifully with every step.

    The gown features romantic off-the-shoulder sleeves that softly frame the shoulders, leading into a semi-transparent corset bodice that provides structure while maintaining a modern, sensual aesthetic. The lace-up back closure allows for a tailored fit while adding classic bridal detailing.

    A standout feature of Sietla is its very long, sweeping train, creating a breathtaking entrance and stunning photographic movement.

    Perfect for brides seeking fairytale glamour with couture structure, the Sietla sample gown blends sparkle, elegance, and timeless bridal drama into one unforgettable design.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 12

    Milla Nova ‘Longiness’

    £2500.00
    £1,800.00
    The Longiness gown by Milla Nova is a timeless sample wedding dress created from luxurious satin, designed for brides who dream of classic princess grace with contemporary refinement.
    The gown features a romantic heart-shaped neckline with softly draped detailing and doubled built-in cups, creating a beautifully sculpted, feminine silhouette. The fitted corset bodice defines the waist while offering elegant structure and support, finished with a clean zip-back closure for a continuous look.
    Flowing from the waist, the dramatic full princess skirt falls naturally to the floor and is completed with a delicate train, creating elegant movement and regal bridal presence.
    Perfect for brides seeking timeless romance, luxurious simplicity, and sophisticated couture styling, the Longiness gown is an effortlessly elegant Milla Nova design, ready to make a breathtaking statement.
  • Size 12

    Eisen Stein ‘Lauren’

    £6480.00
    £1,900.00

    The Lauren gown by Eisen Stein is a romantic sample dress that captures effortless movement and couture detail. Crafted from soft, flowing tulle, this gown features a striking deep V-neckline that elongates the silhouette while maintaining an elegant, airy feel.

    Delicate 3D floral lace is thoughtfully placed throughout the design, adding texture, dimension, and handcrafted artistry. At the back, a lace bow detail creates a soft, feminine focal point, balancing the dramatic neckline with romantic charm.

    Light, graceful, and undeniably couture, Lauren is perfect for the bride seeking a gown that feels ethereal yet fashion-forward. This Eisen Stein sample gown blends modern sophistication with dreamy floral detail for an unforgettable bridal look.

  • Size 12

    House of Savin ‘Love’

    £3645.00
    £1,900.00

    The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.

    Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.

    Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.

  • Size 10

    Milla Nova ‘Irina’

    £5300.00
    £1,900.00

    The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.

    The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.

    Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 10

    Mariana Hardwick ‘Harper’

    £4465.00
    £1,950.00

    Meet Harper by Mariana Hardwick, a sample wedding gown that perfectly fuses sophistication and sensuality. This stunning design features a delicate, bustier-style French lace bodice with a straight neckline, offering a timelessly romantic touch.

    The silk-satin skirt, gathered elegantly at the hip, drapes effortlessly to enhance your natural silhouette, while the seductive high slit adds a bold, fashion-forward edge - ideal for the confident bride who knows her power.

    As a sample gown, Harper is in excellent condition and ready to wear, giving you the chance to experience Mariana Hardwick’s signature craftsmanship and modern elegance at a fraction of the price.

  • Size 8

    Eisen Stein ‘Magnolia’

    £8430.00
    £2,000.00

    Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.

    Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.

    Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.

    The design features striking sculptural 3D sleeves, creating a bold contrast against the soft curves of the elegant fit-and-flare shape. A dramatic thigh-high split adds movement and modern allure, while the delicate bow back detail introduces a romantic finishing touch.

    Contemporary yet timeless, Foxglove is perfect for brides seeking modern sophistication with statement design elements. This standout Halfpenny London sample gown delivers confidence, elegance, and couture-inspired style in one unforgettable look.

  • Size 14

    ARRIVING IN-STORE: w/c 11th May

    The Cheryl gown by Halfpenny London is an iconic sample wedding dress celebrated for its effortless versatility and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that feels both fashion-forward and timeless.

    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic oversized bow at the neck or wrapped elegantly around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.

    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to create added drama and a transformative bridal look.

    Perfect for brides seeking modern elegance with styling versatility, the Cheryl gown embodies the effortless sophistication and contemporary design that Halfpenny London is renowned for.

  • Size 12

    Milla Nova ‘Opal’

    £3000.00
    £2,100.00
    The Opal gown by Milla Nova is a romantic sample wedding dress designed for brides who love ethereal sparkle and detailed couture detailing. Made from delicate lace with sparkling all-over sequins, this elegant A-line silhouette radiates soft glamour from every angle.
    The gown features a structured semi-sheer boned drop-waist corset that beautifully sculpts and flatters the figure. A romantic heart-shaped neckline with a subtle V-cut accentuates the décolletage, while delicate embellished spaghetti straps add refined sparkle and femininity. The corset is completed with detachable cups and a clean zip-back closure for comfort and support.
    Flowing from the fitted bodice, the layered lace maxi skirt with a soft nude underskirt adds dimension and elegant movement, finishing in a midi-length train for a dreamy bridal effect.
    For an elevated couture finish, the gown can be paired with coordinating Opal fingerless gloves, adding a modern, fashion-forward touch to the romantic silhouette.
    Perfect for brides seeking soft sparkle, romantic elegance, and modern couture glamour, the Opal gown is a breathtaking Milla Nova design with lasting bridal appeal.
  • Size 8

    Milla Nova ‘Antuanetta’

    £3000.00
    £2,100.00
    The Antuanetta gown by Milla Nova is a beautifully romantic sample wedding dress designed for brides who love ethereal elegance and delicate couture detailing. This alluring A-line silhouette is made with a soft, semi-transparent finish, creating a light, dreamy bridal aesthetic.
    The gown is adorned throughout with fine floral lace appliqués, adding texture, dimension, and timeless romance. A structured, straight neckline corset bodice provides flattering support while maintaining a clean, modern silhouette.
    Flowing from the waist, the elegant skirt extends into a graceful train, creating beautiful movement and a soft, romantic finish as you walk down the aisle.
    Perfect for brides seeking airy romance with modern couture styling, the Antuanetta gown is a stunning Milla Nova design that blends femininity, sophistication, and effortless bridal beauty.
  • Size 22

    Halfpenny London ‘Dahlia’

    £4250.00
    £2,200.00

    ARRIVING IN-STORE: w/c 11th May

    The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.

    The gown features a clean scoop neckline that softly frames the décolletage, while dramatic pleating creates texture and movement throughout the bodice before neatly drawing in at the waist for a beautifully flattering silhouette.

    Paired with a coordinating overskirt, Dahlia offers added drama and versatility, allowing brides to transform their look throughout the day while maintaining a refined, couture-inspired aesthetic.

    Perfect for brides seeking modern structure, elegant simplicity, and statement bridal styling, the Dahlia gown is an effortlessly chic Halfpenny London sample dress ready to wear.

  • Size 10

    Halfpenny London ‘Gloria’

    £5500.00
    £2,200.00

    ARRIVING IN-STORE: w/c 25th May

    The Gloria dress by Halfpenny London is a sleek and sophisticated sample wedding dress designed for brides who love modern elegance with subtle drama. Crafted from luxurious stretch duchess matte satin, the gown features a clean sheath silhouette that beautifully skims the body for a refined and flattering fit.

    Delicate spaghetti straps add softness and simplicity to the minimalist design, while the statement taffeta overskirt introduces structure, movement, and a contemporary layered effect. The contrast between the sleek fitted base and the dramatic overskirt creates a fashion-forward bridal look that feels effortlessly chic.

    Perfect for brides seeking understated glamour with modern versatility, the Gloria dress embodies the signature Halfpenny London aesthetic — contemporary, elegant, and effortlessly cool.

  • Size 10

    Milla Nova ‘Amphitrite’

    £3500.00
    £2,500.00
    Our sample of the Amphitrite gown by Milla Nova is inspired by timeless goddess-like elegance. Created from luxurious satin, this romantic A-line silhouette combines sculptural structure with soft, flowing movement.
    The gown has a striking heart-shaped neckline with built-in cups inspired by the shape of delicate seashells, creating a uniquely feminine and elegant focal point. The beautifully sculpted, draped corset bodice enhances and flatters the natural curves, while the hidden zip-back closure delivers a sleek, refined finish.
    Flowing from the waist, the delicately pleated satin skirt moves with graceful fluidity, creating a soft and ethereal bridal presence with every step.
    Perfect for brides seeking modern goddess glamour with classic refinement, the Amphitrite gown is a stunning Milla Nova design that radiates elegance, romance, and couture artistry.
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