• Size 12

    Say hello to the Kitt Top by Love Story London, the ultimate bridal outfit upgrade. Crafted from sheer crinkle organza, this top adds beautiful texture and a touch of ethereal romance to any wedding look.

    The dreamy balloon sleeves bring instant drama, finished with bold statement ruffle cuffs that make this piece unforgettable. Whether styled with a sleek gown or chic separates, the Kitt Top is the perfect way to transform your ceremony-to-reception look.

    If offered as a sample piece, it’s in excellent condition and ready to wear, giving you a designer detail that’s both unique and fashion-forward.

  • Size 24
    Our sample Elysee Edition dress is the 'Adrianna x Edition'. She features trailing sparkly floral embroided lace to elongate your figure and a delicate Chantilly lace. With a plunging neckline and an amazing train, she will show off your curves in all the right places.
  • Size 16

    Elysee ‘Lakme’

    £3270.00
    £800.00
    Lakme by Elysee is a curvaceous Chantilly lace mermaid style gown with flattering curved neckline and off the shoulder straps. Perfectly placed illusion side panels draw the eye to the waistline and gives the illusion of it being smaller. Who doesn't love a tiny waist?
  • Size 10

    Milla Nova ‘Orleana’

    £1300.00
    £800.00
    This glamorous two-piece wedding look is the perfect blend of elegance and versatility! The ivory ensemble features a stunning long-sleeved turtleneck mini dress, intricately adorned with white floral lace and delicate 3D flowers. Paired with a sleek, fitted satin skirt with a daring thigh-high slit, this combination is both sophisticated and bold. And the best part? When it’s time to hit the dance floor, simply remove the skirt for a chic party-ready look! Plus, both pieces can be effortlessly styled and worn long after your big day.
  • Size 18

    Lillian West ‘66384’

    £1200.00
    £800.00

    The Lillian West 66384 is a beautifully airy sample gown designed for the free-spirited bride who loves relaxed elegance. Crafted from lightweight tulle, this soft A-line silhouette moves effortlessly, creating a romantic and ethereal feel.

    A plunging neckline adds a modern touch of allure, balanced perfectly by the gown’s signature double waistband detail, which defines the waist and enhances the natural shape with subtle, stylish structure.

    True to Lillian West’s boho-inspired aesthetic, this gown blends ease, femininity, and understated charm — ideal for woodland weddings, outdoor celebrations, or any bride wanting a look that feels both natural and unforgettable.

    A stunning designer gown available at a special sample price.

  • Size 10

    Vera Wang ‘Araya’

    £2200.00
    £800.00

    The Araya gown by Vera Wang is a refined sample wedding dress crafted from luxurious smooth bridal crepe. Designed in a sleek mermaid silhouette, this gown gently sculpts the body before flowing into a graceful train, creating a clean and sophisticated bridal aesthetic.

    The minimalist crepe fabric enhances the gown’s modern couture feel, offering soft structure and elegant movement. The standout design feature is the sophisticated crossover back detail, adding contemporary elegance while beautifully framing the back and shoulders.

    Perfect for brides seeking modern luxury, clean lines, and timeless designer craftsmanship, the Araya sample gown delivers understated glamour with signature bridal sophistication.

  • Size 10

    Jenny Yoo ‘Lindsey’

    £1800.00
    £800.00

    The Lindsey gown by Jenny Yoo is a beautiful sample wedding dress that brings a playful twist to a timeless bridal silhouette. Crafted from lustrous soft Mikado, this elegant A-line gown combines modern design details with classic bridal sophistication.

    The bodice features an exaggerated sweetheart neckline with a striking twist detail, creating a sculptural and romantic focal point. A subtle cutout above the cummerbund-style waistband adds a contemporary touch while still maintaining a flattering and refined shape.

    Flowing from the waist, the full A-line skirt offers graceful volume and movement, complete with practical hidden pockets for modern convenience. Fabric-covered buttons run all the way down the back to the chapel-length train, adding a timeless bridal finish.

    Perfect for brides seeking modern elegance with playful design details, the Lindsey gown is both stylish and effortlessly sophisticated.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

    A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

    Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

     The Oliver Corset by Halfpenny London is a sleek and versatile sample bridal separate designed for modern brides who love effortless elegance. Crafted in the sophisticated matte finish, this strapless corset offers clean lines and a beautifully structured silhouette that flatters and supports the figure.

    Minimal yet refined, Oliver is the perfect standalone bridal top or an elegant foundation for layering with Halfpenny London separates. Styled beautifully with the Ivy skirt, it creates a contemporary bridal look with timeless appeal.

    Designed for versatility and modern sophistication, the Oliver Corset is ideal for brides seeking a fashion-forward yet minimalist bridal aesthetic that can be personalised throughout the day.

  • Size 16

    ARRIVING IN-STORE: w/c 11th May

    The Lana Slip dress by Halfpenny London is a beautifully understated sample wedding dress designed for brides who love effortless, minimalist elegance. Crafted from luxurious crepe back satin, this sleek bias-cut slip silhouette softly skims the body, creating graceful movement and a flattering drape.

    Delicate thin shoulder straps add to the gown’s refined simplicity, allowing the clean lines and fluid fabric to take centre stage. The satin finish catches the light beautifully, enhancing the gown’s modern yet timeless appeal.

    Perfect for brides seeking contemporary sophistication with effortless glamour, the Lana Slip dress embodies the signature Halfpenny London aesthetic — chic, relaxed, and undeniably elegant.

    Our sample is without sleeves.

  • Size 20

    Lillian West ‘66259’

    £1350.00
    £900.00

    This Lillian West '66259' sample gown is a romantic A-line wedding dress with an effortlessly unconventional charm. Unique lace detailing dances across the silhouette, creating texture and movement while maintaining a soft, dreamy aesthetic.

    A sheer bodice is gently wrapped in softly pleated tulle, accenting a classic sweetheart neckline. Feminine cap sleeves lead into a modest V-back, striking the perfect balance between elegance and delicacy. Matte lace appliqués float between airy layers of tulle in the skirt, adding dimension and ethereal beauty.

    Finished with a frothy chapel-length train, this gown is perfect for brides seeking a look that feels romantic, modern, and quietly distinctive. A ready-to-wear sample piece, it captures the signature Lillian West blend of softness and artistry.

  • Size 12

    Lillian West ‘66301’

    £1410.00
    £900.00

    The Lillian West 66301 is a romantic sample wedding gown designed for brides who love soft texture and modern femininity. This flattering A-line silhouette features a striking plunging bikini neckline, creating an elegant focal point while elongating the figure.

    Delicate 3D floral appliqués bring the gown to life, adding dimension and movement across the bodice and skirt. The layered design enhances the airy, ethereal feel, giving the dress a lightness that floats beautifully as you walk.

    Perfect for brides seeking a look that feels fresh, romantic, and fashion-forward, this ready-to-wear Lillian West sample gown blends contemporary detail with timeless bridal softness.

  • Size 10

    Vera Wang ‘Joselina’

    £2800.00
    £900.00

    The Joselina gown from the collaboration between Vera Wang and Pronovias is a breathtaking sample wedding dress that blends couture romance with modern bridal structure. This elegant princess-cut silhouette creates a regal, timeless bridal shape with luxurious volume and graceful movement.

    The gown features a classic strapless bodice - a beautiful balance between modern glamour and traditional bridal refinement. The signature crossover back design adds a contemporary couture finish while enhancing the gown’s elegant lines and feminine silhouette.

    Perfect for brides seeking high-fashion bridal luxury, fairytale elegance, and timeless designer craftsmanship, the Joselina sample gown delivers unforgettable bridal sophistication with a modern couture twist

  • Size 10

    Lillian West ‘66381’

    £2200.00
    £1,000.00

    Modern simplicity meets feminine elegance in the stunning Lillian West 66381 wedding gown. Crafted from structured yet lightweight organza jacquard, this fit-and-flare silhouette is designed to hug your curves in all the right places while offering comfort and effortless movement.

    The gown features a clean strapless straight neckline for a timeless, minimalist look, perfectly balanced by a flattering natural waistline that flows into a dramatic chapel-length train. The subtle texture of the jacquard fabric adds depth and sophistication, making this dress ideal for the bride who wants understated detail with high-impact style.

    Perfect for contemporary, elegant weddings — from urban lofts to romantic estates — Lillian West 66381 is a modern classic made for brides who appreciate refined design and bold confidence.

  • Size 16

    Freda Bennet ‘Aura’

    £1830.00
    £1,000.00

    The Aura gown by Freda Bennet is a striking sample dress that blends contemporary elegance with timeless bridal drama. Crafted from luxurious zibeline, the gown offers a structured yet beautifully refined finish.

    A fitted bodice sculpts the silhouette, while the elegant Bardot sleeves frame the shoulders and neckline with soft, romantic sophistication. From the waist, the gown flows into a full skirt with a sweeping train, creating a breathtaking and graceful bridal statement.

    Perfect for brides seeking modern romance with a dramatic silhouette, the Aura gown is a ready-to-wear Freda Bennet sample dress that combines contemporary design with classic bridal grandeur.

  • Size 14

    Watters ‘Agape’

    £2000.00
    £1,000.00

    The Agape gown by Watters is an elegant sample wedding dress that combines modern structure with soft, romantic detail. Crafted from luxurious Mai Mikado fabric, this fit-and-flare silhouette beautifully contours the body before gently flaring for a refined, flattering shape.

    The gown features detachable shoulder drapes, adding a graceful, flowing element that enhances the neckline and offers versatile styling. Whether worn for the ceremony or removed for a sleeker reception look, Agape allows for effortless transformation throughout your day.

    Finished with covered buttons trailing down the back, this gown delivers a timeless bridal touch that complements its clean, contemporary design.

    Perfect for brides seeking modern elegance with subtle drama, the Agape gown is a sophisticated and versatile Watters sample dress ready to wear.

  • Size 16

    Morilee ‘Clementina’

    £1930.00
    £1,100.00

    Clementina by Morilee is where bridal tradition meets modern edge — and the result is nothing short of stunning.

    This sample gown flows effortlessly in sequined Chantilly lace, blending timeless elegance with trend-forward details. The delicately embroidered bodice sparkles with clear and crystal beading, while embroidered straps lead to a chic v-shaped back for an added wow moment.

    Classic touches like covered buttons and a dainty bow belt nod to tradition, but the front skirt slit adds just the right amount of drama. Clementina is the perfect pick for the bride who wants to honor the classics—but still make a statement.

     
  • Size 10

    Dama Couture ‘Thalia’

    £1775.00
    £1,100.00

    Introducing Thalia by Dama Couture, a breathtaking sample gown designed for brides who dream of a truly regal, fairytale moment. Crafted in luxurious ivory satin with soft champagne undertones, Thalia’s silhouette is elevated by a sculpted, line-detailed corset that beautifully enhances the figure.

    Her off-shoulder draped sleeves frame a dramatic deep plunging V-neckline, creating a bold yet elegant balance. The look is completed with an extended cathedral-length train that floats effortlessly behind you, ensuring a grand, unforgettable entrance.

    Handmade in Dama Couture’s EU-based atelier, Thalia reflects the brand’s dedication to craftsmanship — blending time-honored techniques with contemporary design. Each gown is shaped by artisan hands using the finest silks and satins, creating silhouettes that feel effortlessly elegant, modern, and utterly unforgettable.

    As a sample gown, Thalia offers the rare opportunity to own couture-level artistry at an exceptional value — all while looking and feeling every bit the modern princess.

  • Size 12

    The Clarendon gown by Josephine Scott from the Avenue Collection is a sophisticated sample dress that blends architectural structure with refined couture detail. Crafted from sumptuous embossed jacquard, the gown features a beautifully tailored basque waist that sculpts the figure and flows into an elegant A-line silhouette.

    An intricately designed lace-up back ensures a flawless, adjustable fit while adding a romantic design feature. The detachable floral accent introduces a touch of statement-making drama, allowing the bride to personalise her look from ceremony to celebration.

    Designed for brides seeking modern elegance with elevated couture sophistication, Clarendon is a seamless balance of clean structure and delicate artistry — a ready-to-wear sample gown that feels both timeless and fashion-forward.

  • Size 8

    ARRIVING IN-STORE: w/c 11th May

    The Ivy skirt by Halfpenny London is a striking sample bridal separate designed for brides who love contemporary styling with playful movement and texture. This elegant fringed skirt creates a fashion-forward silhouette while maintaining the effortless sophistication the brand is known for.

    Finished with refined satin trim, the Ivy skirt moves beautifully with every step and flows into a soft small train for added bridal drama. Its modern design pairs perfectly with the Oliver Corset, creating a chic and versatile two-piece bridal look that feels both timeless and directional.

    Perfect for brides seeking modern bridal separates with statement detail, the Ivy skirt delivers movement, elegance, and effortless Halfpenny London style.

  • Size 14

    Madi Lane ‘Daria’

    £1920.00
    £1,150.00

    Turn heads in Daria by Madi Lane, a stunning sample wedding dress that’s ready to wear and perfect for the bride seeking modern romance with a sultry edge. This slimline fit-and-flare silhouette hugs the body beautifully, sculpting and enhancing your curves in all the right places. The illusion bodice features bold floral lace placements that appear to float effortlessly against the skin - adding just the right amount of drama and femininity.

    From behind, delicate tulle straps frame the illusion scoop back, cascading over the hips into a graceful sheet lace train. The 24" semi-illusion train brings that final wow factor, ensuring you make a lasting impression from aisle to exit.

    Daria is more than a dress—it’s a statement.

  • Size 12

    Olympia Sposa ‘Milano’

    £1899.00
    £1,150.00
  • Size 12

    Lillian West ‘66337’

    £2010.00
    £1,200.00

    Romantic with a hint of sultry, Lillian West Style 66337 is a sample gown that effortlessly blends soft texture with modern structure. This fit and flare silhouette features a sheer bodice with exposed boning beneath a delicate overlay of sequined and matte lace appliqués, beautifully complemented by ruched tulle and Chantilly lace accents.

    The sweetheart neckline flatters the décolletage, while tulle godets in the skirt create subtle volume and graceful movement. A jersey lining ensures all-day comfort, and tulle-covered buttons trail elegantly down the back, leading to a chapel-length train for that classic bridal finish.

    Paired with detachable off-the-shoulder long sleeves, this gown gives you versatility and style in one stunning design, perfect for brides looking for romance with a contemporary edge

  • Size 14

    Madi Lane ‘Tessa’

    £2060.00
    £1,200.00

    Float down the aisle in Tessa from Madi Lane - a whimsical A-line wedding gown that radiates romance and effortless elegance. As a ready-to-wear sample dress, she’s perfect for the bride who’s ready to say “yes” now.

    Crafted with delicate, abstract floral embroidered lace, Tessa features a soft illusion bodice that frames the figure beautifully from neckline to hem. Her detachable off-shoulder blouson sleeves with wide cuffs add a unique Madi Lane signature detail - elegant, modern, and perfect for extra coverage without compromising style.

    The boned bodice offers support and structure, while the flowing A-line skirt reveals a soft leg split and finishes with a light-as-air illusion train that creates dimension and movement with every step.

    For the bride seeking ethereal beauty with a modern twist, Tessa is your perfect match.

  • Size 16

    Pronovias ‘Antelope’

    £1950.00
    £1,200.00

    Part of the We Do Eco collection, the Antelope by Pronovias gown is crafted in soft eco crepe, blending conscious design with chic sophistication.

    Her mermaid silhouette sculpts the figure beautifully, while a fashion‑forward square back and geometric neckline bring bold, contemporary elegance. Gently gathered shoulders add a soft, romantic touch, creating a gown that feels both daring and refined.

    Designed for the bride who wants to shine in style and sustainability, this dress is proof that eco can be effortlessly glamorous.

  • Size 10

    Love and Liberty ‘Imogen’

    £2300.00
    £1,200.00

    Step into effortless glamour with Imogen by Love & Liberty, a sample wedding gown that blends modern sophistication with flirty romance. Crafted from luxurious white crepe, Imogen features a soft trumpet silhouette that flatters every figure and ensures a head-turning bridal moment.

    A sheer, embroidered centre with corset boning sets this gown apart, providing both support and fashion-forward detail. The feminine twisted off-the-shoulder collar adds playful elegance, while the breath-taking detachable skirt at the back showcases bohemian-inspired satin-stitch leaves — perfect for a dramatic aisle entrance and effortless reception transition.

    As a sample gown, Imogen is in excellent condition and ready to wear, offering brides a designer look without the wait. Ideal for those seeking a contemporary, show-stopping wedding dress with versatile styling options.

  • Size 12

    Halfpenny London ‘Fern’

    £1950.00
    £1,200.00

    ARRIVING IN-STORE: w/c 11th May

    The Fern gown by Halfpenny London is a chic and contemporary sample wedding dress designed for brides who love understated elegance with a playful twist. Crafted from delicate crepe, this effortless shift silhouette drapes beautifully for a relaxed yet refined bridal look.

    The gown features a sophisticated boat neckline and elegant short sleeves, creating a timeless, minimalist front. At the back, Fern reveals a dramatic low-back design finished with a sweet bow detail at the base, adding a touch of femininity and unexpected charm.

    Perfect for brides seeking modern simplicity with statement detailing, the Fern gown embodies the signature Halfpenny London aesthetic — effortless, fashion-forward, and beautifully unique.

  • Size 12

    Milla Nova ‘Gigi’

    £2250.00
    £1,300.00

    The Gigi gown by Milla Nova is a feminine and elegant sample wedding dress crafted in luxurious white satin. Designed for the modern bride who loves clean sophistication, this strapless silhouette offers timeless bridal beauty with subtle sensual detail.

    The gown features a delicate heart-shaped neckline that beautifully frames the décolletage, while the gently draped skirt creates soft, graceful movement. A thin leg slit adds a modern, flirtatious touch without compromising elegance.

    At the back, an open lace-up closure provides both fit adjustability and romantic bridal detailing, enhancing the gown’s refined, couture-inspired aesthetic.

    Perfect for brides seeking classic femininity with modern elegance, the Gigi sample gown is a stunning ready-to-wear piece combining simplicity, romance, and contemporary bridal style.

    GIGI IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 10

    Milla Nova ‘Cornelia’

    £2500.00
    £1,300.00
    Effortlessly elegant, this A-line ivory gown is crafted from luxurious satin, offering a perfect balance of simplicity and intricate details. Delicate thin straps lead to a deep V-neckline, while a criss-cross open back adds a striking touch. A thigh-high slit brings a hint of allure and graceful movement.
  • Size 10

    Milla Nova ‘Rosella’

    £1800.00
    £1,300.00
    The Rosella gown by Milla Nova blends romance and modern couture. This satin mermaid dress contours the body, then flares softly for graceful movement and drama.
    An off-the-shoulder neckline frames the shoulders and décolletage. The draped corset bodice defines the waist and adds elegance and structure.
    Minimal yet striking, Rosella suits brides who want modern glamour with classic elegance. The sleek satin and shape create understated luxury and effortless sophistication.
  • Size 12

    Milla Nova ‘Rita’

    £2000.00
    £1,300.00

    The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.

    The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.

    A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.

    Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.

    RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 16

    Pronovias ‘Sincere’

    £2250.00
    £1,400.00

    Step into bridal bombshell territory with this head-turning Pronovias gown, now available as a sample in UK16. This ready-to-wear beauty brings high-fashion vibes with its sculpted silhouette and dramatic details - all at a sample-sale price you’ll love.

    The mermaid cut hugs every curve before flaring just below the hips, giving you that signature hourglass shape. The boned bodice gives a subtle nod to corsetry, providing structure, support, and a seriously flattering fit. Then there’s the back - oh, the back! - with an open design and a sensual row of buttons that add just the right amount of drama.

    Crafted in ivory, this gown is ideal for the modern bride who wants elegance with an edge.

  • Size 26

    Studio Levana ‘Anna’

    £2610.00
    £1,400.00

    The Anna gown by Studio Levana is a breathtaking sample dress designed for brides dreaming of true princess elegance. This timeless ballgown silhouette features a romantic sweetheart neckline and a voluminous sparkling skirt that catches the light with every movement.

    Feminine bow details add a soft, regal touch, while the signature supportive corset construction ensures a flawless, sculpted fit without the need for additional undergarments. The result is a gown that combines grandeur, comfort, and couture craftsmanship.

    Perfect for the bride who wants to feel majestic, confident, and unforgettable, Anna delivers classic bridal splendor with modern structure — a Studio Levana sample gown ready to make a lasting impression.

  • Size 10

    Milla Nova ‘Harvey’

    £2300.00
    £1,400.00

    The Harvey gown by Milla Nova is a dreamy sample wedding dress designed for brides who want fairytale romance with couture artistry. This whimsical princess-style gown features a unique crumpled-effect taffeta texture that adds modern dimension and visual intrigue.

    The fitted bodice is beautifully shaped with a romantic heart-shaped neckline and elegant off-the-shoulder taffeta sleeves, creating a soft, feminine frame. The maxi taffeta skirt is asymmetrically draped for dramatic movement and is embellished with delicate 3D floral appliqués.

    Layers of lightweight tulle beneath the skirt add volume, softness, and enchantment with every step, making the silhouette feel magical and luxurious.

  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 10

    Turn heads in the striking EB22456 by Elysian Bridal - a stunning A-line silhouette that combines contemporary edge with timeless bridal elegance. Crafted with a flattering structured bodice and a full skirt, this gown features a daring front split for added drama and movement.

    The clean lines of the design are elevated by a glamorous train that trails beautifully behind you, ensuring a dramatic aisle moment. Perfect for the modern bride who wants sophistication with a bold twist.

    As a sample gown, EB22456 is in excellent condition and ready to wear - ideal for brides seeking designer elegance without the wait.

  • Size 12

    Milla Nova ‘Massima’

    £2850.00
    £1,500.00
    This dreamy ivory mermaid wedding gown exudes romance with its elegant square neckline and exquisite 3D floral embroidery covering the entire design. The fitted silhouette beautifully enhances the figure!
  • Size 10

    Milla Nova ‘Paisley’

    £2500.00
    £1,500.00
    This sophisticated trumpet gown, crafted from luxurious stretchy satin, exudes elegance with a modern edge. Featuring a daring plunging neckline and bold geometric sharp shoulder lines, it creates a striking and powerful silhouette. The long sleeves add a touch of refinement, while the flared skirt flows gracefully into a chic midi train, ensuring a dramatic yet timeless finish.
  • Size 10

    Elysian Bridal ‘EB22492’

    £2300.00
    £1,500.00
  • Size 14

    The Afterglow gown by Justin Alexander is a stunning sample dress that radiates romance and modern elegance. Designed for brides who want to make a memorable entrance, it features a flattering A-line silhouette and a romantic sweetheart neckline that beautifully accentuates the figure.

    The mid-back design adds sophistication while perfectly showcasing your chosen hairstyle. Crafted from soft tulle and adorned with beading, crystals, and sequins, the gown shimmers with every movement, catching the light for an ethereal effect.

    For versatility, detachable puff sleeves allow you to transform the dress from a strapless look to a statement-making, dramatic style. Perfect for the bride seeking timeless elegance with modern flair, Afterglow combines sparkle, movement, and couture detail in a ready-to-wear Justin Alexander sample gown.

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  • Size 14

    The Empressa gown by Justin Alexander Signature is a striking sample dress that celebrates modern minimalism with couture precision. Crafted from smooth matte satin, this elegant A-line silhouette creates clean lines and effortless movement.

    The standout feature is the strapless asymmetrical cuff neckline, a sculptural detail that adds architectural drama while framing the shoulders with refined sophistication. The simplicity of the fabric allows the tailoring and silhouette to take centre stage, resulting in a look that feels both timeless and fashion-forward.

    Perfect for brides seeking sleek elegance with a contemporary edge, Empressa is a statement in understated luxury — a ready-to-wear Justin Alexander Signature sample gown designed to leave a lasting impression.

  • Size 10

    Milla Nova ‘Frederica’

    £2500.00
    £1,500.00

    The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.

    The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.

    A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.

    Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.

  • Size 16

    Milla Nova ‘Viviana’

    £2500.00
    £1,500.00

    The Viviana gown by Milla Nova is a refined sample wedding dress designed for brides who love timeless elegance with a soft, romantic touch. Crafted from luxurious draped ivory satin, this graceful A-line silhouette creates a polished and feminine bridal look.

    The gown features a beautifully draped off-the-shoulder bodice, softly framing the neckline and shoulders for a romantic, sophisticated effect. A lace-up back closure allows for a customised, flattering fit while adding classic bridal detailing.

    The design flows into a delicate midi-length train, offering subtle drama while maintaining ease of movement and effortless elegance.

    Perfect for brides seeking classic romance, modern simplicity, and couture-inspired tailoring, the Viviana sample gown is a timeless bridal statement ready to wear.

    VIVIANA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,500.00

    ARRIVING IN-STORE: w/c 11th May

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

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