• Size 14

    Lillian West ‘66459’

    £1560.00
    £1,100.00
    The Lillian West 66459 is a dreamy sample wedding dress with a relaxed, soft feel and lovely, delicate details, ready to wear. Made in matte lace, this gown has a flattering Basque waist to define your shape, and the scalloped eyelash lace trim gives a soft, feminine touch. Romantic but not too traditional, it feels natural and easy while showcasing the thoughtful details Lillian West is known for. A gorgeous designer sample for brides who love soft lace, a flattering fit, and a relaxed, romantic style.
  • Size 14

    Lillian West ‘66456’

    £2040.00
    £1,400.00
    The sample Lillian West 66456 is a romantic wedding dress, ready to wear, combining delicate floral detail with a beautifully structured fit-and-flare silhouette. Made from all-over matte embroidered lace, this gown has a lovely off-the-shoulder collar neckline and a sheer corset-style bodice with exposed boning. The Basque waistline highlights your waist before the skirt flows down in a flattering fit. Delicate buttons trail down the back and lead into a chapel-length train, giving the dress a soft and romantic finish. This stunning designer sample is perfect if you love lace but want a look that feels modern, feminine, and beautifully structured.
  • Size 12

    Lillian West ‘66452’

    £1350.00
    £1,000.00
    The Lillian West 66452 is a dreamy sample wedding dress.  It features a soft A-line shape, modern corsetry, and beautiful lace details for a truly romantic look. The illusion bodice is finished with matte lace appliqués and chiffon-wrapped boning, giving you a subtle plunge neckline and a flattering Basque waist. Layers of lightweight lace add softness and texture, so the dress feels light and comfortable all day. From the waist, a softly gathered stretch tulle skirt flows beautifully, complete with a modern front split and an elegant chapel-length train. You can choose to wear the detachable off-the-shoulder long tulle sleeves, finished with matching matte lace appliqués and delicate button-and-loop details at the wrists. It’s a lovely way to enjoy two gorgeous looks in one dress. This beautifully feminine designer sample is perfect if you’re looking for romantic details, an attractive silhouette, and the option to change up your look with detachable sleeves.
  • Size 14

    Lillian West ‘66442’

    £1350.00
    £1,000.00
    The Lillian West 66442 is a gorgeous sample wedding dress. With its flattering fit-and-flare shape, modern corsetry, and romantic floral texture, it’s perfect for brides looking for something special. Made from stretch jacquard with a lovely organic floral pattern, this gown has a striking cat-eye strapless neckline and gentle ruching across the bodice. The clever Basque waistline really flatters your figure before flowing into the fitted skirt. You can switch up your look with the included draped off-the-shoulder straps, and the delicate tulle-covered buttons run all the way down the back to the end of the chapel-length train. This modern yet romantic designer wedding dress has wonderful structure and just the right amount of detail to make you feel amazing. Ready to wear.
  • Size 10

    Dama Couture ‘Reem’

    £3100.00
    £2,000.00
    The Reem gown by Dama Couture is a fabulous sample wedding dress, perfect for brides who love a bit of sparkle and drama but still want to keep things elegant and modern.
    The strapless corset bodice features hand-sewn sequins and crystals that catch the light beautifully. The structured shape provides lovely support and a flattering silhouette so that you can feel confident and comfortable all day.
    The shimmer continues through the flowing skirt, keeping the look light and graceful. The thigh-high split adds a modern twist and gives you plenty of freedom to dance the night away.
    If you want to go all out, you can style Reem with sheer embellished gloves for a truly striking bridal look from head to toe.
    Reem by Dama Couture is ideal if you are after a designer sample wedding dress that mixes glamour with a modern feel. This gown is for a bride who loves to shine.
  • Size 10

    Dama Couture ‘Kayla Mini’

    £1690.00
    £1,100.00
    The Kayla Mini by Dama Couture is a playful yet sophisticated sample wedding dress, ready to wear and perfect if you’re after something a little different for your big day.
    This chic mini dress has a flattering strapless neckline and fitted bodice, paired with elegant long sheer sleeves. Delicate floral appliqués with a subtle shimmer add just the right amount of texture and catch the light beautifully, all while keeping that clean, modern look.
    The shorter length gives Kayla a fun, modern vibe and plenty of freedom to move, making it a fabulous pick for a city wedding, a destination celebration, or as a second-hand dress for dancing the night away.
    If you’re after a sample designer wedding dress that feels feminine, modern, and just plain fun to wear, the Kayla Mini by Dama Couture is a stylish alternative to a traditional bridal gown.
  • Size 12

    Dama Couture ‘Celestia’

    £3450.00
    £2,300.00
    Meet Celestia by Dama Couture, a gorgeous sample wedding dress that is ready and waiting for you to try on. With its romantic lace and soft, flowing shape, Celestia is perfect if you’re after a modern yet timeless bridal look.
    Delicate lace details give Celestia its unique charm, adding texture and a touch of femininity while keeping the dress light and easy to wear.
    The skirt flows beautifully, giving you lovely movement and a soft, effortless feel that pairs perfectly with the lace. Celestia is romantic but not too traditional, with a simple elegance that really lets the fabric and design stand out.
    If you’re searching for a designer sample wedding dress with pretty details and a modern romantic vibe, Celestia by Dama Couture could be just the one. It’s a lovely choice whether you’re planning a country house wedding or something a bit more relaxed abroad.
     
  • Size 8

    Dama Couture ‘Avalon’

    £2240.00
    £1,500.00
    The Avalon gown by Dama Couture is a gorgeous ready-to-wear sample wedding dress for brides who love a romantic look with a modern twist. With its soft blush tones, pretty florals, and floaty tulle, Avalon is a lovely choice if you want something a bit different from the classic ivory gown.
    The sheer corset bodice features 3D floral lace and beadwork, adding texture and a gentle sparkle that really catches the eye. Thoughtful cut-out details give it a modern feel while letting the floral design shine.
    Romantic long sleeves made from softly pleated tulle fall gently from the shoulders, adding a lovely sense of lightness and movement. The skirt is made up of layers of blush tulle in different shades, giving it depth and a soft, dreamy finish before flowing into a dramatic train that really makes an entrance.
    If you’re looking for a designer sample wedding dress that’s romantic but not too traditional, the Avalon gown by Dama Couture could be just the thing. With its delicate florals, modern corset, and dreamy blush tulle, it’s a bridal look that feels really special.
     
  • Size 10

    Dama Couture ‘Aurora’

    £2425.00
    £1,600.00
    The Aurora gown by Dama Couture is a gorgeous sample wedding dress for brides dreaming of an elegant yet fairytale-inspired look. With delicate lace, soft tulle, and a classic princess shape, Aurora is feminine without appearing too traditional.
    Romantic off-the-shoulder sleeves gently frame the shoulders and neckline, while the lace bodice adds texture and a refined finish.
    Layers of airy tulle flow from the fitted bodice into a graceful A-line skirt, creating soft princess fullness and movement while still feeling light and dreamy. The way the lace blends into the tulle creates a lovely balance between classic and modern.
    If you are looking for a designer sample wedding dress with classic romantic appeal, the Aurora gown by Dama Couture combines delicate details, an elegant princess shape, and dreamy tulle for an enchanting bridal look.
     
  • Size 10
    The Thalasso gown by Suzanne Neville is a stunning sample wedding dress that brings together romantic details and a modern, elegant feel. Made with Suzanne Neville’s signature structure and attention to detail, this gown is all about feeling sophisticated and looking your absolute best. With its elegant off-the-shoulder bustier bodice and delicate floral appliqué, this dress frames the neckline and shoulders in a soft, feminine way. Inside, Suzanne Neville’s signature corsetry helps shape and support you, giving a flattering fit that feels as good as it looks. The fitted bodice flows into a gorgeous satin-organza skirt, adding a sense of movement and a touch of modern romance. A subtle side split gives the dress a fresh, contemporary feel and just the right amount of allure. If you’re looking for timeless style with a modern twist, the Thalasso gown brings together romantic floral details, elegant lines, and Suzanne Neville’s famous fit for a truly unforgettable bridal look.
  • Size 12

    Maggie Sottero ‘Greer’

    £1895.00
    £850.00
    The Greer gown by Maggie Sottero is a gorgeous sample wedding dress that brings together a touch of regal glamour with a relaxed boho vibe. With its romantic A-line shape, this lovely gown has just the right mix of sparkle, texture, and classic style. The structured Mikado bodice has delicate spaghetti straps, a flattering scoop neckline, and a stylish V-back for a feminine and elegant look. The beaded belt at the waist adds a bit of shimmer and helps define your shape. The skirt is made from layers of lace and glitter tulle, so it catches the light beautifully as you move. Pretty 3D floral lace appliqués are dotted throughout, adding texture, romance, and a touch of whimsy. To finish the look, there is a beautiful illusion lace train that trails behind you for a truly memorable bridal moment. If you love classic elegance with a bit of sparkle and a hint of boho romance, the Greer gown could be just what you’re looking for. It’s a beautiful Maggie Sottero design that feels timeless and effortlessly special.
  • Size 12

    Wona Concept ‘Sophia’

    £2235.00
    £1,500.00
    Meet Sophia by Wona Concept – the perfect pick if you love clean lines, timeless elegance, and a touch of modern style. This gorgeous sample gown is all about effortless chic, with a minimalist silhouette and beautiful couture details that look stunning from every angle. Sophia features delicate shoulder straps and a sleek rectangular neckline for a fresh, modern feel. The clean, tailored lines are super flattering and let the luxurious simplicity of the design truly shine. A flattering split skirt gives you graceful movement and just the right hint of allure, while the detachable wide ribbon bow makes a real statement at the back. Want a dramatic look for your ceremony? Keep the bow on. Prefer something sleek for your reception? Simply take it off. Two gorgeous looks in one dress. If you’re dreaming of modern minimalism with a twist, Sophia could be your perfect match. This timeless Wona Concept design blends understated elegance with all the contemporary bridal style you could wish for.
  • Size 12

    Wona Concept ‘Foster’

    £3320.00
    £2,200.00
    Introducing the Foster gown by Wona Concept – a truly stunning sample dress in immaculate condition, perfect for brides who adore romantic details and a touch of couture glamour. With its delicate florals, soft structure, and elegant silhouette, Foster is all about effortless femininity and unforgettable style. The graceful A-line shape gives this gown a dreamy feel, while the strapless neckline and draped sleeves, finished with gorgeous floral appliqués, create a soft and feminine frame around your shoulders. The structured corset bodice is beautifully embellished with fine flowers and sparkling beadwork, accentuating your shape before the shimmer cascades down onto the A-line skirt in a stunning floral pattern. Delicate details to add just the right amount of texture and sparkle for a truly luxurious look.
  • Size 10

    Dama Couture ‘Ellie’

    £1810.00
    £1,200.00
    Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you.  
  • Size 12

    Dama Couture ‘Avin’

    £1810.00
    £1,200.00
    Our sample Avin gown, from Dama Couture’s 2026 Collection, features an off-the-shoulder neckline that frames your shoulders and décolletage and a structured bodice that defines your waist for a flattering, feminine shape. Wide satin draping adds a luxurious finish and refined detail, making this dress feel really special. The full skirt flows from the fitted bodice and finishes with a sweeping train for added impact. A row of delicate covered buttons trails down the back, adding a timeless touch that never goes out of style. If you want to make a memorable entrance, the Avin gown is sure to turn heads.
  • Size 16

    Ellis Bridal ‘Helena’

    £1709.00
    £1,100.00
    The Helena gown by Ellis Bridals is a sample wedding dress designed for brides seeking a fairytale-inspired look. Romantic and feminine, Helena features delicate details and an ethereal silhouette for an enchanting bridal style. The gown is designed with layers of soft tulle and features a plunge neckline that adds a modern element to its classic design. Detachable off-the-shoulder floral lace straps provide versatility and elegantly frame the shoulders. Subtle floral lace detailing beneath the tulle skirt adds depth and texture to the design. Soft draping enhances the gown's movement, creating a light and effortless feel. Ideal for brides seeking romantic elegance and a soft, ethereal aesthetic, the Helena gown captures the essence of modern fairytale bridal style.
  • Size 18

    Kelsey Rose ‘Leo’

    £790.00
    £500.00
    Meet Leo by Kelsey Rose – a dreamy, romantic sample gown that’s perfect if you’re after a touch of bohemian bridal glamour. Light, effortless, and oh-so-feminine, Leo is made for brides who want to feel relaxed and elegant on their big day. The soft chiffon skirt flows beautifully from the natural waist, gently gathered to give you that dreamy, floaty feel as you move. Leo’s lightweight design is just right for outdoor celebrations, destination weddings, or a romantic garden setting. You’ll love the delicate, semi-sheer bodice with its intricate botanical lace for a soft, organic vibe. The flattering plunge neckline is finished with lace trim that runs along the slim shoulder straps, giving the gown a beautifully feminine touch. If you’re dreaming of effortless elegance with a boho twist, Leo brings together romantic lace, flowing chiffon, and just the right amount of understated sophistication for a truly enchanting bridal look.
  • Size 12

    Kelsey Rose ‘Eliana’

    £1185.00
    £800.00
    If you love soft, romantic style with a touch of understated elegance, the Eliana gown by Kelsey Rose could be just what you’re looking for. With its airy layers of tulle and delicate lace details, Eliana is all about creating that dreamy bridal look we adore. Delicate shoulder straps flow into a semi-sheer bodice, where you’ll spot a hint of floral lace peeking through the draped tulle. This clever layering gives the dress beautiful depth and texture, while still keeping things soft and romantic. The satin waistband sits perfectly at the natural waist, giving you a lovely, flattering shape. From the waist down, softly pleated tulle flows all the way to the floor, giving the dress gorgeous movement and an ethereal finish. Look closely and you’ll spot little touches of floral lace at the waist and upper skirt – perfect for brides who love those special details. If you’re dreaming of romantic elegance with a hint of couture-inspired detail, Eliana is a timeless Kelsey Rose design that brings together softness, sophistication and a touch of modern bridal magic.
  • Size 14

    Kelsey Rose ‘Selina’

    £1150.00
    £700.00
    Meet the Selina gown by Kelsey Rose – a truly stunning sample wedding dress full of feminine charm. With its delicate details and beautifully flattering silhouette, this gown is sure to make you feel amazing. You’ll love the elegant soft cap sleeves and the gorgeous large floral appliqués that trail from the bodice onto the upper skirt, giving the Selina gown a romantic, whimsical vibe. The semi-sheer bodice features a gentle plunge neckline and cleverly placed seams to flatter your shape, all while keeping that dreamy, romantic look. If you’re dreaming of a fairytale-inspired dress with a modern twist, the Selina gown could be just what you’re looking for. This breathtaking Kelsey Rose design brings together romance, softness, and contemporary bridal charm for a truly unforgettable look.
  • Size 14

    Kelsey Rose ‘Winnie’

    £1049.00
    £700.00
    Dreaming of elegance and a touch of romantic charm for your big day? Meet the Winnie gown by Kelsey Rose, delicate and feminine, this beautiful sample dress brings together floaty fabrics and gorgeous detailing for a look that’s truly enchanting. She features off-the-shoulder tulle straps that subtly frame your shoulders and neckline and a flattering plunge neckline. The structured illusion bodice provides support and shape, while beautiful botanical lace adds detail and texture. The floaty tulle skirt, offers beautiful movement and that dreamy bridal feel. At the back, you’ll find a delicate illusion detail finished with a romantic tulle bow and lace-detailed tails for a truly memorable touch.
  • Size 12

    Jenny Yoo ‘Celeste’

    £2400.00
    £1,700.00
    Professionally dry-cleaned and ready to wear, the Celeste gown by Jenny Yoo is a refined sample wedding dress. Made from luminous luxe satin, this sophisticated gown epitomises modern bridal elegance, combining clean lines with timeless simplicity.
    The sleek sheath silhouette skims the body. The straight, strapless neckline creates a contemporary, flattering frame. Built-in bust cups, boning, and full lining provide comfort and support throughout your wedding day.
    Celeste includes a coordinating satin scarf, letting brides personalise their look with an elegant finish. Covered buttons trail to the hem, complementing the clean silhouette and luxurious satin fabric.
    Perfect for brides seeking minimalist sophistication with a modern designer edge, the Celeste gown is a chic Jenny Yoo design that proves simplicity can be breathtaking.
  • Size 14

    Milla Nova ‘Betsey’

    £2200.00
    £1,600.00
    Our Betsey sample gown by Milla Nova is a sophisticated mermaid wedding dress that perfectly blends minimalist style with dramatic couture styling. Created from luxurious draped satin, this sleek mermaid silhouette beautifully contours the body while creating elegant movement and timeless bridal glamour.
    The gown features a structured bodice with a clean, modern finish and a secure zip-back closure for a flattering fit. Soft draping throughout the design accentuates the natural curves, while the fitted skirt flows effortlessly into a delicate train with a subtle side slit for added movement and understated allure.
    A prominent feature of Betsey is its dramatic transformer sleeves — two voluminous detachable sleeves that can be styled in multiple ways to create different bridal looks throughout the day.
    Perfect for brides seeking contemporary sophistication with versatile couture detail, the Betsey gown is an effortlessly elegant Milla Nova design that balances refined minimalism with statement bridal drama.
  • Size 12

    Milla Nova ‘Amelise’

    £2500.00
    £1,800.00
    The Amelise gown by Milla Nova is a beautifully refined sample wedding dress designed for brides who love soft draping and modern couture elegance. Made from airy, lightweight chiffon, this sleek gown creates an effortlessly graceful, elongated silhouette.
    The design has a striking hand-draped, strapless corset bodice with structured shaping and a clean zip-back closure for a secure, flattering fit. The gown flows into a fitted maxi skirt with a soft midi-length train, while elegant asymmetrical draping throughout the design contours the body beautifully and adds fluid movement.
    Minimalist but highly sophisticated, Amelise balances softness with structural precision for a timeless bridal look. The gown can also be complemented by the coordinating Amelise satin-braided headband or the exquisite pearl-adorned Amelise hairband featuring a calla lily centerpiece for an elevated couture finish.
    Perfect for brides seeking modern style with soft romantic detailing, the Amelise gown is an effortlessly elegant Milla Nova bridal statement.
  • Size 12

    Milla Nova ‘Leandra’

    £2200.00
    £1,600.00
    The Leandra gown by Milla Nova is a striking sample wedding dress. Made from luxurious Mikado, this elegant trumpet silhouette is designed to sculpt and flatter the body with a sleek, body-contouring fit.
    The gown features a contemporary, geometric straight neckline that creates a clean, sophisticated frame for the décolletage. The fitted corset bodice is beautifully embellished with textured floral embroidery, adding dimension, artistry, and romantic detail to the minimalist structure.
    A clean zip-back closure secures a seamless fit, while the fitted skirt softly flares into a delicate short train for elegant motion and understated bridal drama.
  • Size 10

    Milla Nova ‘Amika’

    £2400.00
    £1,700.00
    Introducing our Amika sample wedding dress from Milla Nova, a gown that perfectly harmonizes romance and modern elegance. Crafted from weightless chiffon, this mermaid silhouette drapes beautifully, highlighting your shape with effortless grace and subtle sophistication.
    A hand-draped, strapless corset bodice gives the gown its sculpted, flattering shape while still feeling soft and feminine. The fitted maxi skirt flows from the bodice, skimming the figure with delicate draping that creates a long, graceful silhouette.
    Finished with a soft midi-length train, Amika delivers elegant movement and understated bridal drama with every step.
    Perfect for brides seeking contemporary sophistication with timeless romance, the Amika gown is a sophisticated Milla Nova design that beautifully accentuates the body's natural contours.
  • Size 12

    Milla Nova ‘Vreeland’

    £2300.00
    £1,700.00
    The Vreeland gown by Milla Nova is a timeless, sophisticated sample wedding dress crafted from luxurious Mikado. Designed in a sleek mermaid silhouette, this elegant gown beautifully sculpts the body for a refined and feminine bridal look.
    The gown features a romantic heart-shaped neckline delicately framed by soft off-the-shoulder tulle straps, adding a dreamy touch to the structured silhouette. The fitted bodycon design accentuates the natural curves before flowing into a graceful short train for understated bridal drama and effortless movement.
    Combining clean lines with soft romantic detailing, the Vreeland gown is perfect for brides seeking modern style with timeless couture sophistication. This Milla Nova sample gown delivers sleek glamour with beautifully balanced femininity.
  • Size 10

    Halfpenny London ‘Gloria’

    £5500.00
    £1,900.00

    The Gloria dress by Halfpenny London is a sleek and sophisticated sample wedding dress designed for brides who love modern elegance with subtle drama. Crafted from luxurious stretch duchess matte satin, the gown features a clean sheath silhouette that beautifully skims the body for a refined and flattering fit.

    Delicate spaghetti straps add softness and simplicity to the minimalist design, while the statement taffeta overskirt introduces structure, movement, and a contemporary layered effect. The contrast between the sleek fitted base and the dramatic overskirt creates a fashion-forward bridal look that feels effortlessly chic.

    Perfect for brides seeking understated glamour with modern versatility, the Gloria dress embodies the signature Halfpenny London aesthetic — contemporary, elegant, and effortlessly cool.

  • Size 10
    The Oliver Corset by Halfpenny London is a sleek and versatile sample bridal separate designed for modern brides who love effortless elegance. Crafted in the sophisticated matte finish, this strapless corset offers clean lines and a beautifully structured silhouette that flatters and supports the figure.

    Minimal yet refined, Oliver is the perfect standalone bridal top or an elegant foundation for layering with Halfpenny London separates. Styled beautifully with the Ivy skirt, it creates a contemporary bridal look with timeless appeal.

    Designed for versatility and modern sophistication, the Oliver Corset is ideal for brides seeking a fashion-forward yet minimalist bridal aesthetic that can be personalised throughout the day.

  • Size 8

    The Ivy skirt by Halfpenny London is a striking sample bridal separate designed for brides who love contemporary styling with playful movement and texture. This elegant fringed skirt creates a fashion-forward silhouette while maintaining the effortless sophistication the brand is known for.

    Finished with refined satin trim, the Ivy skirt moves beautifully with every step and flows into a soft small train for added bridal drama. Its modern design pairs perfectly with the Oliver Corset, creating a chic and versatile two-piece bridal look that feels both timeless and directional.

    Perfect for brides seeking modern bridal separates with statement detail, the Ivy skirt delivers movement, elegance, and effortless Halfpenny London style.

  • Size 10

    The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.

    The design features striking sculptural 3D sleeves, creating a bold contrast against the soft curves of the elegant fit-and-flare shape. A dramatic thigh-high split adds movement and modern allure, while the delicate bow back detail introduces a romantic finishing touch.

    Contemporary yet timeless, Foxglove is perfect for brides seeking modern sophistication with statement design elements. This standout Halfpenny London sample gown delivers confidence, elegance, and couture-inspired style in one unforgettable look.

  • Size 12

    The Fern gown by Halfpenny London is a chic and contemporary sample wedding dress designed for brides who love understated elegance with a playful twist. Crafted from delicate crepe, this effortless shift silhouette drapes beautifully for a relaxed yet refined bridal look.

    The gown features a sophisticated boat neckline and elegant short sleeves, creating a timeless, minimalist front. At the back, Fern reveals a dramatic low-back design finished with a sweet bow detail at the base, adding a touch of femininity and unexpected charm.

    Perfect for brides seeking modern simplicity with statement detailing, the Fern gown embodies the signature Halfpenny London aesthetic — effortless, fashion-forward, and beautifully unique.

  • Size 22

    Halfpenny London ‘Dahlia’

    £4250.00
    £1,600.00

    The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.

    The gown features a clean scoop neckline that softly frames the décolletage, while dramatic pleating creates texture and movement throughout the bodice before neatly drawing in at the waist for a beautifully flattering silhouette.

    Paired with a coordinating overskirt, Dahlia offers added drama and versatility, allowing brides to transform their look throughout the day while maintaining a refined, couture-inspired aesthetic.

    Perfect for brides seeking modern structure, elegant simplicity, and statement bridal styling, the Dahlia gown is an effortlessly chic Halfpenny London sample dress ready to wear.

  • Size 16

    The Daffodil gown by Halfpenny London is a beautifully modern sample wedding dress that captures the brand’s signature blend of effortless elegance and contemporary romance. Designed with clean, refined lines and fashion-forward sophistication, Daffodil offers a fresh take on timeless bridal style.

    The silhouette is both flattering and graceful, creating an effortlessly chic look that can be styled beautifully on its own or paired with statement bridal accessories and overskirts for added drama. Like all Halfpenny London designs, Daffodil balances understated luxury with modern femininity, making it perfect for brides who want a look that feels distinctive yet timeless.

    Perfect for the bride seeking contemporary elegance with couture-inspired simplicity, the Daffodil gown is a versatile and stylish ready-to-wear sample piece.

  • Size 18
    The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.
    The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.
    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.
    Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for.
  • Size 10

    The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

    A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

    Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.

  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,000.00

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 10

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  • Size 10

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  • Size 10

    Vera Wang ‘Araya’

    £2200.00
    £800.00

    The Araya gown by Vera Wang is a refined sample wedding dress crafted from luxurious smooth bridal crepe. Designed in a sleek mermaid silhouette, this gown gently sculpts the body before flowing into a graceful train, creating a clean and sophisticated bridal aesthetic.

    The minimalist crepe fabric enhances the gown’s modern couture feel, offering soft structure and elegant movement. The standout design feature is the sophisticated crossover back detail, adding contemporary elegance while beautifully framing the back and shoulders.

    Perfect for brides seeking modern luxury, clean lines, and timeless designer craftsmanship, the Araya sample gown delivers understated glamour with signature bridal sophistication.

  • Size 16

    Milla Nova ‘Viviana’

    £2500.00
    £1,500.00

    The Viviana gown by Milla Nova is a refined sample wedding dress designed for brides who love timeless elegance with a soft, romantic touch. Crafted from luxurious draped ivory satin, this graceful A-line silhouette creates a polished and feminine bridal look.

    The gown features a beautifully draped off-the-shoulder bodice, softly framing the neckline and shoulders for a romantic, sophisticated effect. A lace-up back closure allows for a customised, flattering fit while adding classic bridal detailing.

    The design flows into a delicate midi-length train, offering subtle drama while maintaining ease of movement and effortless elegance.

    Perfect for brides seeking classic romance, modern simplicity, and couture-inspired tailoring, the Viviana sample gown is a timeless bridal statement ready to wear.

    VIVIANA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 12

    Milla Nova ‘Rita’

    £2000.00
    £1,300.00

    The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.

    The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.

    A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.

    Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.

    RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 12

    Milla Nova ‘Kendra’

    £2800.00
    £1,700.00

    The Kendra gown by Milla Nova is a beautifully refined sample wedding dress designed for brides who love minimalist luxury with couture elegance. Crafted from pearlescent mikado, this sophisticated A-line silhouette offers a sleek, polished bridal aesthetic.

    The gown features a delicate plunging neckline that gracefully accentuates the décolleté while maintaining elegant structure and support through wide shoulder straps. The design continues with a striking open back, adding modern sophistication to the clean, minimalist front.

    A full A-line skirt flows effortlessly into a cathedral-length train, creating a regal and dramatic bridal entrance while maintaining effortless movement and comfort.

    Perfect for brides seeking modern simplicity, luxury tailoring, and timeless elegance, the Kendra sample gown delivers understated glamour with couture-level craftsmanship.

  • Size 10

    Milla Nova ‘Frederica’

    £2500.00
    £1,500.00

    The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.

    The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.

    A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.

    Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.

  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

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