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Size 12This dreamy ivory mermaid wedding gown exudes romance with its elegant square neckline and exquisite 3D floral embroidery covering the entire design. The fitted silhouette beautifully enhances the figure! -
Size 10This sophisticated trumpet gown, crafted from luxurious stretchy satin, exudes elegance with a modern edge. Featuring a daring plunging neckline and bold geometric sharp shoulder lines, it creates a striking and powerful silhouette. The long sleeves add a touch of refinement, while the flared skirt flows gracefully into a chic midi train, ensuring a dramatic yet timeless finish. -
Size 10This glamorous two-piece wedding look is the perfect blend of elegance and versatility! The ivory ensemble features a stunning long-sleeved turtleneck mini dress, intricately adorned with white floral lace and delicate 3D flowers. Paired with a sleek, fitted satin skirt with a daring thigh-high slit, this combination is both sophisticated and bold. And the best part? When it’s time to hit the dance floor, simply remove the skirt for a chic party-ready look! Plus, both pieces can be effortlessly styled and worn long after your big day. -
Size 14Float down the aisle in Tessa from Madi Lane - a whimsical A-line wedding gown that radiates romance and effortless elegance. As a ready-to-wear sample dress, she’s perfect for the bride who’s ready to say “yes” now.
Crafted with delicate, abstract floral embroidered lace, Tessa features a soft illusion bodice that frames the figure beautifully from neckline to hem. Her detachable off-shoulder blouson sleeves with wide cuffs add a unique Madi Lane signature detail - elegant, modern, and perfect for extra coverage without compromising style.
The boned bodice offers support and structure, while the flowing A-line skirt reveals a soft leg split and finishes with a light-as-air illusion train that creates dimension and movement with every step.
For the bride seeking ethereal beauty with a modern twist, Tessa is your perfect match.
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Size 16Part of the We Do Eco collection, the Antelope by Pronovias gown is crafted in soft eco crepe, blending conscious design with chic sophistication.
Her mermaid silhouette sculpts the figure beautifully, while a fashion‑forward square back and geometric neckline bring bold, contemporary elegance. Gently gathered shoulders add a soft, romantic touch, creating a gown that feels both daring and refined.
Designed for the bride who wants to shine in style and sustainability, this dress is proof that eco can be effortlessly glamorous.
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Size 16Step into bridal bombshell territory with this head-turning Pronovias gown, now available as a sample in UK16. This ready-to-wear beauty brings high-fashion vibes with its sculpted silhouette and dramatic details - all at a sample-sale price you’ll love.
The mermaid cut hugs every curve before flaring just below the hips, giving you that signature hourglass shape. The boned bodice gives a subtle nod to corsetry, providing structure, support, and a seriously flattering fit. Then there’s the back - oh, the back! - with an open design and a sensual row of buttons that add just the right amount of drama.
Crafted in ivory, this gown is ideal for the modern bride who wants elegance with an edge.
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Size 10Turn heads in the striking EB22456 by Elysian Bridal - a stunning A-line silhouette that combines contemporary edge with timeless bridal elegance. Crafted with a flattering structured bodice and a full skirt, this gown features a daring front split for added drama and movement.
The clean lines of the design are elevated by a glamorous train that trails beautifully behind you, ensuring a dramatic aisle moment. Perfect for the modern bride who wants sophistication with a bold twist.
As a sample gown, EB22456 is in excellent condition and ready to wear - ideal for brides seeking designer elegance without the wait.
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Size 8Fall head over heels for Stephania by Flora Bridal, a sample wedding gown designed to make hearts skip a beat. Crafted with exquisite lace and couture-level detailing, Stephania sculpts a flawless silhouette that celebrates femininity and grace.
Her artfully placed lace detailing flatters every curve, while the refined accent at the waist adds just the right touch of high-fashion sophistication. The result? A look that’s effortlessly romantic, irresistibly elegant, and unforgettable from every angle.
As a sample gown, Stephania is in excellent condition and ready to wear - giving you the beauty of Flora Bridal’s couture craftsmanship with the ease and value of a ready-to-wear designer piece.
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Size 10Meet Harper by Mariana Hardwick, a sample wedding gown that perfectly fuses sophistication and sensuality. This stunning design features a delicate, bustier-style French lace bodice with a straight neckline, offering a timelessly romantic touch.
The silk-satin skirt, gathered elegantly at the hip, drapes effortlessly to enhance your natural silhouette, while the seductive high slit adds a bold, fashion-forward edge - ideal for the confident bride who knows her power.
As a sample gown, Harper is in excellent condition and ready to wear, giving you the chance to experience Mariana Hardwick’s signature craftsmanship and modern elegance at a fraction of the price.
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Size 22Step into timeless elegance with the Allium gown by Studio Levana, a sample gown designed for brides who want romance with a modern edge. Featuring a graceful A-line silhouette, a cascading tulle skirt, and delicate bell sleeves, Allium blends ethereal beauty with contemporary style.
Intricate pearl embellishments add a subtle sparkle, elevating the gown’s luxurious appeal. The gown also includes a unique built-in corset, providing shaping and support without the need for additional undergarments, ensuring comfort and confidence throughout your special day.
Perfect for brides seeking a look that’s both romantic and fashion-forward, Allium offers effortless elegance and couture-level detail as a sample gown ready to wear.
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Size 10Introducing Thalia by Dama Couture, a breathtaking sample gown designed for brides who dream of a truly regal, fairytale moment. Crafted in luxurious ivory satin with soft champagne undertones, Thalia’s silhouette is elevated by a sculpted, line-detailed corset that beautifully enhances the figure.
Her off-shoulder draped sleeves frame a dramatic deep plunging V-neckline, creating a bold yet elegant balance. The look is completed with an extended cathedral-length train that floats effortlessly behind you, ensuring a grand, unforgettable entrance.
Handmade in Dama Couture’s EU-based atelier, Thalia reflects the brand’s dedication to craftsmanship — blending time-honored techniques with contemporary design. Each gown is shaped by artisan hands using the finest silks and satins, creating silhouettes that feel effortlessly elegant, modern, and utterly unforgettable.
As a sample gown, Thalia offers the rare opportunity to own couture-level artistry at an exceptional value — all while looking and feeling every bit the modern princess.
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Size 8Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.
Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.
Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.
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Size 16Meet Mya by Made with Love Bridal, a stunning sample gown that perfectly balances modern playfulness with timeless bridal drama. Designed as a two-look wedding dress, Mya pairs a chic mini dress with a matching luxurious Mikado overskirt, allowing brides to transform their look effortlessly from ceremony to celebration.
The structured peaked bodice pattern and perfectly contoured boning create an incredibly flattering fit on every shape, while the thigh-high split in the overskirt offers just a hint of flirtation beneath the classic silhouette. This thoughtful combination delivers both comfort and freedom in the mini dress, alongside the coverage and grandeur of a full bridal skirt.
Ideal for brides seeking versatility, confidence, and standout style, Mya offers the best of both worlds - dramatic elegance with a playful edge. As a sample gown, she’s a rare opportunity to wear Made with Love’s iconic craftsmanship at exceptional value.
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Size 12The Katania gown by Wona Concept is a romantic sample dress that captures the essence of classic bridal elegance with modern versatility. This dreamy A-line silhouette is crafted from airy tulle and features a beautifully lace-beaded corset bodice that sculpts the waist while adding timeless sparkle.
An off-the-shoulder neckline enhances the shoulders with graceful sophistication, creating a soft, feminine frame. The look is elevated with a detachable cape, offering multiple styling options — from regal ceremony drama to a lighter, effortless reception look.
Perfect for the bride seeking traditional romance with couture flexibility, Katania blends delicate detail with statement design in a ready-to-wear Wona Concept sample gown.
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Size 12The Rios gown by Wona Concept is a sleek, fashion-forward sample dress designed for brides who love modern sophistication with couture detail. The standout feature is a twisted cold-shoulder neckline adorned with delicate pearl accents, creating an elegant focal point that feels both contemporary and refined.
Long sleeves with buttoned cuffs add tailored structure, while a matching pearl waistband defines the silhouette and highlights the waist. The fitted skirt is finished with a full-length side slit, introducing movement and a confident edge to the clean, minimalist design.
Perfect for the bride seeking modern glamour with polished detail, Rios blends sharp lines, soft pearls, and sleek tailoring in a striking Wona Concept sample gown ready to wear.
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Size 12The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.
Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.
Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.
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Size 16The Aura gown by Freda Bennet is a striking sample dress that blends contemporary elegance with timeless bridal drama. Crafted from luxurious zibeline, the gown offers a structured yet beautifully refined finish.
A fitted bodice sculpts the silhouette, while the elegant Bardot sleeves frame the shoulders and neckline with soft, romantic sophistication. From the waist, the gown flows into a full skirt with a sweeping train, creating a breathtaking and graceful bridal statement.
Perfect for brides seeking modern romance with a dramatic silhouette, the Aura gown is a ready-to-wear Freda Bennet sample dress that combines contemporary design with classic bridal grandeur.
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Size 10The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.
The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.
Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.
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Size 14The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.
The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.
The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.
Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.
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Size 10The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.
The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.
A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.
Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.
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Size 12The Kendra gown by Milla Nova is a beautifully refined sample wedding dress designed for brides who love minimalist luxury with couture elegance. Crafted from pearlescent mikado, this sophisticated A-line silhouette offers a sleek, polished bridal aesthetic.
The gown features a delicate plunging neckline that gracefully accentuates the décolleté while maintaining elegant structure and support through wide shoulder straps. The design continues with a striking open back, adding modern sophistication to the clean, minimalist front.
A full A-line skirt flows effortlessly into a cathedral-length train, creating a regal and dramatic bridal entrance while maintaining effortless movement and comfort.
Perfect for brides seeking modern simplicity, luxury tailoring, and timeless elegance, the Kendra sample gown delivers understated glamour with couture-level craftsmanship.
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Size 12The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.
The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.
A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.
Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.
RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 10The Araya gown by Vera Wang is a refined sample wedding dress crafted from luxurious smooth bridal crepe. Designed in a sleek mermaid silhouette, this gown gently sculpts the body before flowing into a graceful train, creating a clean and sophisticated bridal aesthetic.
The minimalist crepe fabric enhances the gown’s modern couture feel, offering soft structure and elegant movement. The standout design feature is the sophisticated crossover back detail, adding contemporary elegance while beautifully framing the back and shoulders.
Perfect for brides seeking modern luxury, clean lines, and timeless designer craftsmanship, the Araya sample gown delivers understated glamour with signature bridal sophistication.
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Size 10The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.
The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.
Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.
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Size 12The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.
Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.
Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.
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Size 18The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for. -
Size 22The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.
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Size 10The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.
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Size 10The Gloria dress by Halfpenny London is a sleek and sophisticated sample wedding dress designed for brides who love modern elegance with subtle drama. Crafted from luxurious stretch duchess matte satin, the gown features a clean sheath silhouette that beautifully skims the body for a refined and flattering fit.
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Size 12The Vreeland gown by Milla Nova is a timeless, sophisticated sample wedding dress crafted from luxurious Mikado. Designed in a sleek mermaid silhouette, this elegant gown beautifully sculpts the body for a refined and feminine bridal look.The gown features a romantic heart-shaped neckline delicately framed by soft off-the-shoulder tulle straps, adding a dreamy touch to the structured silhouette. The fitted bodycon design accentuates the natural curves before flowing into a graceful short train for understated bridal drama and effortless movement.Combining clean lines with soft romantic detailing, the Vreeland gown is perfect for brides seeking modern style with timeless couture sophistication. This Milla Nova sample gown delivers sleek glamour with beautifully balanced femininity. -
Size 14Our Betsey sample gown by Milla Nova is a sophisticated mermaid wedding dress that perfectly blends minimalist style with dramatic couture styling. Created from luxurious draped satin, this sleek mermaid silhouette beautifully contours the body while creating elegant movement and timeless bridal glamour.The gown features a structured bodice with a clean, modern finish and a secure zip-back closure for a flattering fit. Soft draping throughout the design accentuates the natural curves, while the fitted skirt flows effortlessly into a delicate train with a subtle side slit for added movement and understated allure.A prominent feature of Betsey is its dramatic transformer sleeves — two voluminous detachable sleeves that can be styled in multiple ways to create different bridal looks throughout the day.Perfect for brides seeking contemporary sophistication with versatile couture detail, the Betsey gown is an effortlessly elegant Milla Nova design that balances refined minimalism with statement bridal drama. -
Size 12Professionally dry-cleaned and ready to wear, the Celeste gown by Jenny Yoo is a refined sample wedding dress. Made from luminous luxe satin, this sophisticated gown epitomises modern bridal elegance, combining clean lines with timeless simplicity.The sleek sheath silhouette skims the body. The straight, strapless neckline creates a contemporary, flattering frame. Built-in bust cups, boning, and full lining provide comfort and support throughout your wedding day.Celeste includes a coordinating satin scarf, letting brides personalise their look with an elegant finish. Covered buttons trail to the hem, complementing the clean silhouette and luxurious satin fabric.Perfect for brides seeking minimalist sophistication with a modern designer edge, the Celeste gown is a chic Jenny Yoo design that proves simplicity can be breathtaking. -
Size 14Meet the Selina gown by Kelsey Rose – a truly stunning sample wedding dress full of feminine charm. With its delicate details and beautifully flattering silhouette, this gown is sure to make you feel amazing. You’ll love the elegant soft cap sleeves and the gorgeous large floral appliqués that trail from the bodice onto the upper skirt, giving the Selina gown a romantic, whimsical vibe. The semi-sheer bodice features a gentle plunge neckline and cleverly placed seams to flatter your shape, all while keeping that dreamy, romantic look. If you’re dreaming of a fairytale-inspired dress with a modern twist, the Selina gown could be just what you’re looking for. This breathtaking Kelsey Rose design brings together romance, softness, and contemporary bridal charm for a truly unforgettable look. -
Size 18Meet Leo by Kelsey Rose – a dreamy, romantic sample gown that’s perfect if you’re after a touch of bohemian bridal glamour. Light, effortless, and oh-so-feminine, Leo is made for brides who want to feel relaxed and elegant on their big day. The soft chiffon skirt flows beautifully from the natural waist, gently gathered to give you that dreamy, floaty feel as you move. Leo’s lightweight design is just right for outdoor celebrations, destination weddings, or a romantic garden setting. You’ll love the delicate, semi-sheer bodice with its intricate botanical lace for a soft, organic vibe. The flattering plunge neckline is finished with lace trim that runs along the slim shoulder straps, giving the gown a beautifully feminine touch. If you’re dreaming of effortless elegance with a boho twist, Leo brings together romantic lace, flowing chiffon, and just the right amount of understated sophistication for a truly enchanting bridal look. -
Size 16The Helena gown by Ellis Bridals is a sample wedding dress designed for brides seeking a fairytale-inspired look. Romantic and feminine, Helena features delicate details and an ethereal silhouette for an enchanting bridal style. The gown is designed with layers of soft tulle and features a plunge neckline that adds a modern element to its classic design. Detachable off-the-shoulder floral lace straps provide versatility and elegantly frame the shoulders. Subtle floral lace detailing beneath the tulle skirt adds depth and texture to the design. Soft draping enhances the gown's movement, creating a light and effortless feel. Ideal for brides seeking romantic elegance and a soft, ethereal aesthetic, the Helena gown captures the essence of modern fairytale bridal style. -
Size 10Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you. -
Size 12Introducing the Foster gown by Wona Concept – a truly stunning sample dress in immaculate condition, perfect for brides who adore romantic details and a touch of couture glamour. With its delicate florals, soft structure, and elegant silhouette, Foster is all about effortless femininity and unforgettable style. The graceful A-line shape gives this gown a dreamy feel, while the strapless neckline and draped sleeves, finished with gorgeous floral appliqués, create a soft and feminine frame around your shoulders. The structured corset bodice is beautifully embellished with fine flowers and sparkling beadwork, accentuating your shape before the shimmer cascades down onto the A-line skirt in a stunning floral pattern. Delicate details to add just the right amount of texture and sparkle for a truly luxurious look. -
Size 12Meet Sophia by Wona Concept – the perfect pick if you love clean lines, timeless elegance, and a touch of modern style. This gorgeous sample gown is all about effortless chic, with a minimalist silhouette and beautiful couture details that look stunning from every angle. Sophia features delicate shoulder straps and a sleek rectangular neckline for a fresh, modern feel. The clean, tailored lines are super flattering and let the luxurious simplicity of the design truly shine. A flattering split skirt gives you graceful movement and just the right hint of allure, while the detachable wide ribbon bow makes a real statement at the back. Want a dramatic look for your ceremony? Keep the bow on. Prefer something sleek for your reception? Simply take it off. Two gorgeous looks in one dress. If you’re dreaming of modern minimalism with a twist, Sophia could be your perfect match. This timeless Wona Concept design blends understated elegance with all the contemporary bridal style you could wish for.
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