• Size 12

    Say hello to the Kitt Top by Love Story London, the ultimate bridal outfit upgrade. Crafted from sheer crinkle organza, this top adds beautiful texture and a touch of ethereal romance to any wedding look.

    The dreamy balloon sleeves bring instant drama, finished with bold statement ruffle cuffs that make this piece unforgettable. Whether styled with a sleek gown or chic separates, the Kitt Top is the perfect way to transform your ceremony-to-reception look.

    If offered as a sample piece, it’s in excellent condition and ready to wear, giving you a designer detail that’s both unique and fashion-forward.

  • Size 24
    Our sample Elysee Edition dress is the 'Adrianna x Edition'. She features trailing sparkly floral embroided lace to elongate your figure and a delicate Chantilly lace. With a plunging neckline and an amazing train, she will show off your curves in all the right places.
  • Size 16

    Elysee ‘Lakme’

    £3270.00
    £800.00
    Lakme by Elysee is a curvaceous Chantilly lace mermaid style gown with flattering curved neckline and off the shoulder straps. Perfectly placed illusion side panels draw the eye to the waistline and gives the illusion of it being smaller. Who doesn't love a tiny waist?
  • Size 10

    Milla Nova ‘Orleana’

    £1300.00
    £800.00
    This glamorous two-piece wedding look is the perfect blend of elegance and versatility! The ivory ensemble features a stunning long-sleeved turtleneck mini dress, intricately adorned with white floral lace and delicate 3D flowers. Paired with a sleek, fitted satin skirt with a daring thigh-high slit, this combination is both sophisticated and bold. And the best part? When it’s time to hit the dance floor, simply remove the skirt for a chic party-ready look! Plus, both pieces can be effortlessly styled and worn long after your big day.
  • Size 18

    Lillian West ‘66384’

    £1200.00
    £800.00

    The Lillian West 66384 is a beautifully airy sample gown designed for the free-spirited bride who loves relaxed elegance. Crafted from lightweight tulle, this soft A-line silhouette moves effortlessly, creating a romantic and ethereal feel.

    A plunging neckline adds a modern touch of allure, balanced perfectly by the gown’s signature double waistband detail, which defines the waist and enhances the natural shape with subtle, stylish structure.

    True to Lillian West’s boho-inspired aesthetic, this gown blends ease, femininity, and understated charm — ideal for woodland weddings, outdoor celebrations, or any bride wanting a look that feels both natural and unforgettable.

    A stunning designer gown available at a special sample price.

  • Size 10

    Vera Wang ‘Araya’

    £2200.00
    £800.00

    The Araya gown by Vera Wang is a refined sample wedding dress crafted from luxurious smooth bridal crepe. Designed in a sleek mermaid silhouette, this gown gently sculpts the body before flowing into a graceful train, creating a clean and sophisticated bridal aesthetic.

    The minimalist crepe fabric enhances the gown’s modern couture feel, offering soft structure and elegant movement. The standout design feature is the sophisticated crossover back detail, adding contemporary elegance while beautifully framing the back and shoulders.

    Perfect for brides seeking modern luxury, clean lines, and timeless designer craftsmanship, the Araya sample gown delivers understated glamour with signature bridal sophistication.

  • Size 10

    Jenny Yoo ‘Lindsey’

    £1800.00
    £800.00

    The Lindsey gown by Jenny Yoo is a beautiful sample wedding dress that brings a playful twist to a timeless bridal silhouette. Crafted from lustrous soft Mikado, this elegant A-line gown combines modern design details with classic bridal sophistication.

    The bodice features an exaggerated sweetheart neckline with a striking twist detail, creating a sculptural and romantic focal point. A subtle cutout above the cummerbund-style waistband adds a contemporary touch while still maintaining a flattering and refined shape.

    Flowing from the waist, the full A-line skirt offers graceful volume and movement, complete with practical hidden pockets for modern convenience. Fabric-covered buttons run all the way down the back to the chapel-length train, adding a timeless bridal finish.

    Perfect for brides seeking modern elegance with playful design details, the Lindsey gown is both stylish and effortlessly sophisticated.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

    The Beale overskirt by Halfpenny London is a romantic sample bridal overskirt designed to add softness, texture, and couture drama to your wedding-day look. Crafted from delicate embroidered tulle, the design features elegant trailing leaf motifs that create beautiful movement and ethereal detail.

    A structured Mikado waistband defines the silhouette and provides a clean, contemporary finish, while the covered-button fastening adds a timeless bridal touch. Lightweight yet impactful, the Beale overskirt layers effortlessly over a fitted gown or bridal separates, instantly transforming your look with added volume and romance.

    Perfect for brides seeking versatility, modern elegance, and statement styling, the Beale overskirt is a beautifully crafted Halfpenny London piece that elevates any bridal ensemble.

  • Size 10

    ARRIVING IN-STORE: w/c 11th May

     The Oliver Corset by Halfpenny London is a sleek and versatile sample bridal separate designed for modern brides who love effortless elegance. Crafted in the sophisticated matte finish, this strapless corset offers clean lines and a beautifully structured silhouette that flatters and supports the figure.

    Minimal yet refined, Oliver is the perfect standalone bridal top or an elegant foundation for layering with Halfpenny London separates. Styled beautifully with the Ivy skirt, it creates a contemporary bridal look with timeless appeal.

    Designed for versatility and modern sophistication, the Oliver Corset is ideal for brides seeking a fashion-forward yet minimalist bridal aesthetic that can be personalised throughout the day.

  • Size 16

    ARRIVING IN-STORE: w/c 11th May

    The Lana Slip dress by Halfpenny London is a beautifully understated sample wedding dress designed for brides who love effortless, minimalist elegance. Crafted from luxurious crepe back satin, this sleek bias-cut slip silhouette softly skims the body, creating graceful movement and a flattering drape.

    Delicate thin shoulder straps add to the gown’s refined simplicity, allowing the clean lines and fluid fabric to take centre stage. The satin finish catches the light beautifully, enhancing the gown’s modern yet timeless appeal.

    Perfect for brides seeking contemporary sophistication with effortless glamour, the Lana Slip dress embodies the signature Halfpenny London aesthetic — chic, relaxed, and undeniably elegant.

    Our sample is without sleeves.

  • Size 20

    Lillian West ‘66259’

    £1350.00
    £900.00

    This Lillian West '66259' sample gown is a romantic A-line wedding dress with an effortlessly unconventional charm. Unique lace detailing dances across the silhouette, creating texture and movement while maintaining a soft, dreamy aesthetic.

    A sheer bodice is gently wrapped in softly pleated tulle, accenting a classic sweetheart neckline. Feminine cap sleeves lead into a modest V-back, striking the perfect balance between elegance and delicacy. Matte lace appliqués float between airy layers of tulle in the skirt, adding dimension and ethereal beauty.

    Finished with a frothy chapel-length train, this gown is perfect for brides seeking a look that feels romantic, modern, and quietly distinctive. A ready-to-wear sample piece, it captures the signature Lillian West blend of softness and artistry.

  • Size 12

    Lillian West ‘66301’

    £1410.00
    £900.00

    The Lillian West 66301 is a romantic sample wedding gown designed for brides who love soft texture and modern femininity. This flattering A-line silhouette features a striking plunging bikini neckline, creating an elegant focal point while elongating the figure.

    Delicate 3D floral appliqués bring the gown to life, adding dimension and movement across the bodice and skirt. The layered design enhances the airy, ethereal feel, giving the dress a lightness that floats beautifully as you walk.

    Perfect for brides seeking a look that feels fresh, romantic, and fashion-forward, this ready-to-wear Lillian West sample gown blends contemporary detail with timeless bridal softness.

  • Size 10

    Vera Wang ‘Joselina’

    £2800.00
    £900.00

    The Joselina gown from the collaboration between Vera Wang and Pronovias is a breathtaking sample wedding dress that blends couture romance with modern bridal structure. This elegant princess-cut silhouette creates a regal, timeless bridal shape with luxurious volume and graceful movement.

    The gown features a classic strapless bodice - a beautiful balance between modern glamour and traditional bridal refinement. The signature crossover back design adds a contemporary couture finish while enhancing the gown’s elegant lines and feminine silhouette.

    Perfect for brides seeking high-fashion bridal luxury, fairytale elegance, and timeless designer craftsmanship, the Joselina sample gown delivers unforgettable bridal sophistication with a modern couture twist

  • Size 10

    Lillian West ‘66381’

    £2200.00
    £1,000.00

    Modern simplicity meets feminine elegance in the stunning Lillian West 66381 wedding gown. Crafted from structured yet lightweight organza jacquard, this fit-and-flare silhouette is designed to hug your curves in all the right places while offering comfort and effortless movement.

    The gown features a clean strapless straight neckline for a timeless, minimalist look, perfectly balanced by a flattering natural waistline that flows into a dramatic chapel-length train. The subtle texture of the jacquard fabric adds depth and sophistication, making this dress ideal for the bride who wants understated detail with high-impact style.

    Perfect for contemporary, elegant weddings — from urban lofts to romantic estates — Lillian West 66381 is a modern classic made for brides who appreciate refined design and bold confidence.

  • Size 16

    Freda Bennet ‘Aura’

    £1830.00
    £1,000.00

    The Aura gown by Freda Bennet is a striking sample dress that blends contemporary elegance with timeless bridal drama. Crafted from luxurious zibeline, the gown offers a structured yet beautifully refined finish.

    A fitted bodice sculpts the silhouette, while the elegant Bardot sleeves frame the shoulders and neckline with soft, romantic sophistication. From the waist, the gown flows into a full skirt with a sweeping train, creating a breathtaking and graceful bridal statement.

    Perfect for brides seeking modern romance with a dramatic silhouette, the Aura gown is a ready-to-wear Freda Bennet sample dress that combines contemporary design with classic bridal grandeur.

  • Size 14

    Watters ‘Agape’

    £2000.00
    £1,000.00

    The Agape gown by Watters is an elegant sample wedding dress that combines modern structure with soft, romantic detail. Crafted from luxurious Mai Mikado fabric, this fit-and-flare silhouette beautifully contours the body before gently flaring for a refined, flattering shape.

    The gown features detachable shoulder drapes, adding a graceful, flowing element that enhances the neckline and offers versatile styling. Whether worn for the ceremony or removed for a sleeker reception look, Agape allows for effortless transformation throughout your day.

    Finished with covered buttons trailing down the back, this gown delivers a timeless bridal touch that complements its clean, contemporary design.

    Perfect for brides seeking modern elegance with subtle drama, the Agape gown is a sophisticated and versatile Watters sample dress ready to wear.

  • Size 16

    Morilee ‘Clementina’

    £1930.00
    £1,100.00

    Clementina by Morilee is where bridal tradition meets modern edge — and the result is nothing short of stunning.

    This sample gown flows effortlessly in sequined Chantilly lace, blending timeless elegance with trend-forward details. The delicately embroidered bodice sparkles with clear and crystal beading, while embroidered straps lead to a chic v-shaped back for an added wow moment.

    Classic touches like covered buttons and a dainty bow belt nod to tradition, but the front skirt slit adds just the right amount of drama. Clementina is the perfect pick for the bride who wants to honor the classics—but still make a statement.

     
  • Size 10

    Dama Couture ‘Thalia’

    £1775.00
    £1,100.00

    Introducing Thalia by Dama Couture, a breathtaking sample gown designed for brides who dream of a truly regal, fairytale moment. Crafted in luxurious ivory satin with soft champagne undertones, Thalia’s silhouette is elevated by a sculpted, line-detailed corset that beautifully enhances the figure.

    Her off-shoulder draped sleeves frame a dramatic deep plunging V-neckline, creating a bold yet elegant balance. The look is completed with an extended cathedral-length train that floats effortlessly behind you, ensuring a grand, unforgettable entrance.

    Handmade in Dama Couture’s EU-based atelier, Thalia reflects the brand’s dedication to craftsmanship — blending time-honored techniques with contemporary design. Each gown is shaped by artisan hands using the finest silks and satins, creating silhouettes that feel effortlessly elegant, modern, and utterly unforgettable.

    As a sample gown, Thalia offers the rare opportunity to own couture-level artistry at an exceptional value — all while looking and feeling every bit the modern princess.

  • Size 12

    The Clarendon gown by Josephine Scott from the Avenue Collection is a sophisticated sample dress that blends architectural structure with refined couture detail. Crafted from sumptuous embossed jacquard, the gown features a beautifully tailored basque waist that sculpts the figure and flows into an elegant A-line silhouette.

    An intricately designed lace-up back ensures a flawless, adjustable fit while adding a romantic design feature. The detachable floral accent introduces a touch of statement-making drama, allowing the bride to personalise her look from ceremony to celebration.

    Designed for brides seeking modern elegance with elevated couture sophistication, Clarendon is a seamless balance of clean structure and delicate artistry — a ready-to-wear sample gown that feels both timeless and fashion-forward.

  • Size 8

    ARRIVING IN-STORE: w/c 11th May

    The Ivy skirt by Halfpenny London is a striking sample bridal separate designed for brides who love contemporary styling with playful movement and texture. This elegant fringed skirt creates a fashion-forward silhouette while maintaining the effortless sophistication the brand is known for.

    Finished with refined satin trim, the Ivy skirt moves beautifully with every step and flows into a soft small train for added bridal drama. Its modern design pairs perfectly with the Oliver Corset, creating a chic and versatile two-piece bridal look that feels both timeless and directional.

    Perfect for brides seeking modern bridal separates with statement detail, the Ivy skirt delivers movement, elegance, and effortless Halfpenny London style.

  • Size 14

    Madi Lane ‘Daria’

    £1920.00
    £1,150.00

    Turn heads in Daria by Madi Lane, a stunning sample wedding dress that’s ready to wear and perfect for the bride seeking modern romance with a sultry edge. This slimline fit-and-flare silhouette hugs the body beautifully, sculpting and enhancing your curves in all the right places. The illusion bodice features bold floral lace placements that appear to float effortlessly against the skin - adding just the right amount of drama and femininity.

    From behind, delicate tulle straps frame the illusion scoop back, cascading over the hips into a graceful sheet lace train. The 24" semi-illusion train brings that final wow factor, ensuring you make a lasting impression from aisle to exit.

    Daria is more than a dress—it’s a statement.

  • Size 12

    Olympia Sposa ‘Milano’

    £1899.00
    £1,150.00
  • Size 12

    Lillian West ‘66337’

    £2010.00
    £1,200.00

    Romantic with a hint of sultry, Lillian West Style 66337 is a sample gown that effortlessly blends soft texture with modern structure. This fit and flare silhouette features a sheer bodice with exposed boning beneath a delicate overlay of sequined and matte lace appliqués, beautifully complemented by ruched tulle and Chantilly lace accents.

    The sweetheart neckline flatters the décolletage, while tulle godets in the skirt create subtle volume and graceful movement. A jersey lining ensures all-day comfort, and tulle-covered buttons trail elegantly down the back, leading to a chapel-length train for that classic bridal finish.

    Paired with detachable off-the-shoulder long sleeves, this gown gives you versatility and style in one stunning design, perfect for brides looking for romance with a contemporary edge

  • Size 14

    Madi Lane ‘Tessa’

    £2060.00
    £1,200.00

    Float down the aisle in Tessa from Madi Lane - a whimsical A-line wedding gown that radiates romance and effortless elegance. As a ready-to-wear sample dress, she’s perfect for the bride who’s ready to say “yes” now.

    Crafted with delicate, abstract floral embroidered lace, Tessa features a soft illusion bodice that frames the figure beautifully from neckline to hem. Her detachable off-shoulder blouson sleeves with wide cuffs add a unique Madi Lane signature detail - elegant, modern, and perfect for extra coverage without compromising style.

    The boned bodice offers support and structure, while the flowing A-line skirt reveals a soft leg split and finishes with a light-as-air illusion train that creates dimension and movement with every step.

    For the bride seeking ethereal beauty with a modern twist, Tessa is your perfect match.

  • Size 16

    Pronovias ‘Antelope’

    £1950.00
    £1,200.00

    Part of the We Do Eco collection, the Antelope by Pronovias gown is crafted in soft eco crepe, blending conscious design with chic sophistication.

    Her mermaid silhouette sculpts the figure beautifully, while a fashion‑forward square back and geometric neckline bring bold, contemporary elegance. Gently gathered shoulders add a soft, romantic touch, creating a gown that feels both daring and refined.

    Designed for the bride who wants to shine in style and sustainability, this dress is proof that eco can be effortlessly glamorous.

  • Size 10

    Love and Liberty ‘Imogen’

    £2300.00
    £1,200.00

    Step into effortless glamour with Imogen by Love & Liberty, a sample wedding gown that blends modern sophistication with flirty romance. Crafted from luxurious white crepe, Imogen features a soft trumpet silhouette that flatters every figure and ensures a head-turning bridal moment.

    A sheer, embroidered centre with corset boning sets this gown apart, providing both support and fashion-forward detail. The feminine twisted off-the-shoulder collar adds playful elegance, while the breath-taking detachable skirt at the back showcases bohemian-inspired satin-stitch leaves — perfect for a dramatic aisle entrance and effortless reception transition.

    As a sample gown, Imogen is in excellent condition and ready to wear, offering brides a designer look without the wait. Ideal for those seeking a contemporary, show-stopping wedding dress with versatile styling options.

  • Size 12

    Halfpenny London ‘Fern’

    £1950.00
    £1,200.00

    ARRIVING IN-STORE: w/c 11th May

    The Fern gown by Halfpenny London is a chic and contemporary sample wedding dress designed for brides who love understated elegance with a playful twist. Crafted from delicate crepe, this effortless shift silhouette drapes beautifully for a relaxed yet refined bridal look.

    The gown features a sophisticated boat neckline and elegant short sleeves, creating a timeless, minimalist front. At the back, Fern reveals a dramatic low-back design finished with a sweet bow detail at the base, adding a touch of femininity and unexpected charm.

    Perfect for brides seeking modern simplicity with statement detailing, the Fern gown embodies the signature Halfpenny London aesthetic — effortless, fashion-forward, and beautifully unique.

  • Size 12

    Milla Nova ‘Gigi’

    £2250.00
    £1,300.00

    The Gigi gown by Milla Nova is a feminine and elegant sample wedding dress crafted in luxurious white satin. Designed for the modern bride who loves clean sophistication, this strapless silhouette offers timeless bridal beauty with subtle sensual detail.

    The gown features a delicate heart-shaped neckline that beautifully frames the décolletage, while the gently draped skirt creates soft, graceful movement. A thin leg slit adds a modern, flirtatious touch without compromising elegance.

    At the back, an open lace-up closure provides both fit adjustability and romantic bridal detailing, enhancing the gown’s refined, couture-inspired aesthetic.

    Perfect for brides seeking classic femininity with modern elegance, the Gigi sample gown is a stunning ready-to-wear piece combining simplicity, romance, and contemporary bridal style.

    GIGI IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 10

    Milla Nova ‘Cornelia’

    £2500.00
    £1,300.00
    Effortlessly elegant, this A-line ivory gown is crafted from luxurious satin, offering a perfect balance of simplicity and intricate details. Delicate thin straps lead to a deep V-neckline, while a criss-cross open back adds a striking touch. A thigh-high slit brings a hint of allure and graceful movement.
Go to Top