• Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 10

    Turn heads in the striking EB22456 by Elysian Bridal - a stunning A-line silhouette that combines contemporary edge with timeless bridal elegance. Crafted with a flattering structured bodice and a full skirt, this gown features a daring front split for added drama and movement.

    The clean lines of the design are elevated by a glamorous train that trails beautifully behind you, ensuring a dramatic aisle moment. Perfect for the modern bride who wants sophistication with a bold twist.

    As a sample gown, EB22456 is in excellent condition and ready to wear - ideal for brides seeking designer elegance without the wait.

  • Size 12

    Milla Nova ‘Massima’

    £2850.00
    £1,500.00
    This dreamy ivory mermaid wedding gown exudes romance with its elegant square neckline and exquisite 3D floral embroidery covering the entire design. The fitted silhouette beautifully enhances the figure!
  • Size 10

    Milla Nova ‘Paisley’

    £2500.00
    £1,500.00
    This sophisticated trumpet gown, crafted from luxurious stretchy satin, exudes elegance with a modern edge. Featuring a daring plunging neckline and bold geometric sharp shoulder lines, it creates a striking and powerful silhouette. The long sleeves add a touch of refinement, while the flared skirt flows gracefully into a chic midi train, ensuring a dramatic yet timeless finish.
  • Size 8

    Suzanne Neville ‘Elliana’

    £3438.00
    £1,500.00
  • Size 10

    Elysian Bridal ‘EB22492’

    £2300.00
    £1,500.00
  • Size 14

    The Empressa gown by Justin Alexander Signature is a striking sample dress that celebrates modern minimalism with couture precision. Crafted from smooth matte satin, this elegant A-line silhouette creates clean lines and effortless movement.

    The standout feature is the strapless asymmetrical cuff neckline, a sculptural detail that adds architectural drama while framing the shoulders with refined sophistication. The simplicity of the fabric allows the tailoring and silhouette to take centre stage, resulting in a look that feels both timeless and fashion-forward.

    Perfect for brides seeking sleek elegance with a contemporary edge, Empressa is a statement in understated luxury — a ready-to-wear Justin Alexander Signature sample gown designed to leave a lasting impression.

  • Size 10

    Milla Nova ‘Frederica’

    £2500.00
    £1,500.00

    The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.

    The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.

    A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.

    Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.

  • Size 16

    Milla Nova ‘Viviana’

    £2500.00
    £1,500.00

    The Viviana gown by Milla Nova is a refined sample wedding dress designed for brides who love timeless elegance with a soft, romantic touch. Crafted from luxurious draped ivory satin, this graceful A-line silhouette creates a polished and feminine bridal look.

    The gown features a beautifully draped off-the-shoulder bodice, softly framing the neckline and shoulders for a romantic, sophisticated effect. A lace-up back closure allows for a customised, flattering fit while adding classic bridal detailing.

    The design flows into a delicate midi-length train, offering subtle drama while maintaining ease of movement and effortless elegance.

    Perfect for brides seeking classic romance, modern simplicity, and couture-inspired tailoring, the Viviana sample gown is a timeless bridal statement ready to wear.

    VIVIANA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 12

    Halfpenny London ‘Autumn’

    £2500.00
    £1,500.00

    ARRIVING IN-STORE: w/c 11th May

    The Autumn gown by Halfpenny London is a chic and versatile sample wedding dress designed for the modern bride who loves understated elegance. Defined by its clean lines and striking plunging neckline, Autumn creates a sleek and sophisticated silhouette with effortless style.

    Beautifully minimalist on its own, this gown also serves as the perfect foundation for styling with an overskirt or bridal separates, allowing brides to create a completely personalised look for their wedding day. Its simplicity highlights the impeccable tailoring and contemporary aesthetic that Halfpenny London is known for.

    Perfect for brides seeking modern elegance with styling versatility, the Autumn gown offers timeless sophistication with endless possibilities for transformation and individuality.

  • Size 8

    Milla Nova ‘Otis’

    £3150.00
    £1,600.00
    Turn heads with this striking off-the-shoulder mermaid gown, where sultry meets sophisticated. Crafted from delicate Chantilly lace and adorned with shimmering sequin appliqués, it features a structured corset bodice with a subtle V-cut and long, lace-draped sleeves for an effortlessly romantic feel. The sheer embellished back adds a touch of intrigue, while the curve-hugging silhouette flows into a graceful short train—perfect for making a grand yet graceful entrance.
  • Size 10

    Cizzy Bridal ‘CZ22894’

    £2400.00
    £1,600.00

    Chic and timeless, the CZ22894 by Cizzy Bridal is a sample gown crafted in full crepe for a sleek, minimalist look that never goes out of style. The highlight of this silhouette is its expertly constructed structured corset bodice, designed to sculpt and flatter with clean lines and subtle support.

    Perfect for brides who appreciate modern elegance and understated glamour, this gown exudes confidence and sophistication from every angle.

    As a sample dress, CZ22894 is in excellent condition and ready to wear - ideal for brides looking for designer style without the long lead time.

  • Size 22

    Studio Levana ‘Allium’

    £2640.00
    £1,600.00

    Step into timeless elegance with the Allium gown by Studio Levana, a sample gown designed for brides who want romance with a modern edge. Featuring a graceful A-line silhouette, a cascading tulle skirt, and delicate bell sleeves, Allium blends ethereal beauty with contemporary style.

    Intricate pearl embellishments add a subtle sparkle, elevating the gown’s luxurious appeal. The gown also includes a unique built-in corset, providing shaping and support without the need for additional undergarments, ensuring comfort and confidence throughout your special day.

    Perfect for brides seeking a look that’s both romantic and fashion-forward, Allium offers effortless elegance and couture-level detail as a sample gown ready to wear.

  • Size 26

    Studio Levana ‘Fiora’

    £3715.00
    £1,600.00

    Step into bridal elegance with the Fiora gown by Studio Levana, a sample gown designed for brides who love versatility and couture detailing. This fitted silhouette features off-the-shoulder sleeves and intricate 3D petal lace, creating a romantic and whimsical effect.

    The corset bodice enhances and shapes the figure, ensuring a flattering fit that accentuates curves gracefully. The gown comes with a detachable overskirt, allowing you to choose between a sleek fitted look or a fuller, more dramatic silhouette — perfect for transforming your bridal style from ceremony to reception.

    A unique built-in corset provides shaping and support without the need for additional undergarments, combining comfort with luxury. With its delicate floral detailing and versatile design, Fiora is ideal for brides seeking elegance, individuality, and a touch of modern romance.

  • Size 24

    Studio Levana ‘Velaris’

    £2610.00
    £1,600.00

    Step into timeless romance with the Velaris Mermaid gown by Studio Levana, a sample gown designed for brides who want to feel like a goddess on their wedding day. Crafted from romantic floral lace, this mermaid silhouette gracefully hugs the figure, accentuating curves while maintaining elegant structure.

    Delicate flutter sleeves add a whimsical, enchanting touch, perfectly balancing the gown’s modern sophistication with ethereal charm. A unique built-in corset provides shaping and support without the need for additional undergarments, ensuring comfort and confidence from aisle to dance floor.

    Designed with endless sizing possibilities, Velaris can be customized to fit your body perfectly, making it ideal for brides seeking a chic, flattering, and unforgettable bridal look.

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