• Size 10

    Halfpenny London ‘Apple Butterfly’

    £3100.00
    £1,500.00

    The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.

    The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.

    Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.

  •
    Size 10

    Halfpenny London ‘Tra Tra’

    £4000.00
    £1,500.00

    The Tra Tra gown by Halfpenny London is a sophisticated sample wedding dress that blends contemporary structure with fluid, feminine elegance. Designed with a comfortable corset base, the gown offers beautiful support and shaping while maintaining effortless wearability.

    Luxurious liquid-like satin is expertly draped across the bodice, creating soft movement and a refined couture finish. The design emphasises the striking pointed tips of the bodice, adding a fashion-forward architectural detail that beautifully frames the silhouette.

    Modern, sleek, and undeniably elegant, Tra Tra is perfect for brides seeking minimalist bridal style with distinctive couture-inspired design. This Halfpenny London sample gown delivers effortless sophistication with a contemporary edge.

  •
    Size 10

    Dama Couture ‘Zafira’

    £2170.00
    £1,500.00
    Meet Zafira by Dama Couture, a dreamy sample gown from the 2026 Collection that’s perfect for anyone who wants to feel effortlessly elegant and truly unforgettable. She features a delicate lace bodice with subtle illusion side panels for a modern twist and slim shoulder straps that beautifully frame your neckline. The floaty tulle skirt is sprinkled with floral appliqués, adding a hint of texture and whimsy whilst the lightweight layers move gracefully with you for a romantic, dreamy look.
  • Size 12

    Wona Concept ‘Sophia’

    £2235.00
    £1,500.00
    Meet Sophia by Wona Concept – the perfect pick if you love clean lines, timeless elegance, and a touch of modern style. This gorgeous sample gown is all about effortless chic, with a minimalist silhouette and beautiful couture details that look stunning from every angle. Sophia features delicate shoulder straps and a sleek rectangular neckline for a fresh, modern feel. The clean, tailored lines are super flattering and let the luxurious simplicity of the design truly shine. A flattering split skirt gives you graceful movement and just the right hint of allure, while the detachable wide ribbon bow makes a real statement at the back. Want a dramatic look for your ceremony? Keep the bow on. Prefer something sleek for your reception? Simply take it off. Two gorgeous looks in one dress. If you’re dreaming of modern minimalism with a twist, Sophia could be your perfect match. This timeless Wona Concept design blends understated elegance with all the contemporary bridal style you could wish for.
  • Size 10

    Cizzy Bridal ‘CZ22894’

    £2400.00
    £1,600.00

    Chic and timeless, the CZ22894 by Cizzy Bridal is a sample gown crafted in full crepe for a sleek, minimalist look that never goes out of style. The highlight of this silhouette is its expertly constructed structured corset bodice, designed to sculpt and flatter with clean lines and subtle support.

    Perfect for brides who appreciate modern elegance and understated glamour, this gown exudes confidence and sophistication from every angle.

    As a sample dress, CZ22894 is in excellent condition and ready to wear - ideal for brides looking for designer style without the long lead time.

  •
    Size 16

    Made With Love ‘Mya & Overskirt’

    £2650.00
    £1,600.00

    Meet Mya by Made with Love Bridal, a stunning sample gown that perfectly balances modern playfulness with timeless bridal drama. Designed as a two-look wedding dress, Mya pairs a chic mini dress with a matching luxurious Mikado overskirt, allowing brides to transform their look effortlessly from ceremony to celebration.

    The structured peaked bodice pattern and perfectly contoured boning create an incredibly flattering fit on every shape, while the thigh-high split in the overskirt offers just a hint of flirtation beneath the classic silhouette. This thoughtful combination delivers both comfort and freedom in the mini dress, alongside the coverage and grandeur of a full bridal skirt.

    Ideal for brides seeking versatility, confidence, and standout style, Mya offers the best of both worlds - dramatic elegance with a playful edge. As a sample gown, she’s a rare opportunity to wear Made with Love’s iconic craftsmanship at exceptional value.

  •
    Size 12

    Justin Alexander Signature ‘Utopia’

    £2820.00
    £1,600.00

    The Utopia gown by Justin Alexander Signature is a romantic sample dress that blends soft femininity with couture craftsmanship. This elegant off-the-shoulder A-line silhouette frames the neckline beautifully, creating a graceful, timeless shape.

    Delicate lace appliqués are thoughtfully placed across the bodice and skirt, adding texture and dimension while enhancing the gown’s ethereal feel. The flowing A-line skirt moves effortlessly, offering comfort and drama in equal measure.

    Perfect for brides seeking classic romance with refined detail, Utopia is a ready-to-wear Justin Alexander Signature sample gown that captures softness, elegance, and modern bridal sophistication.

  •
    Size 22

    Halfpenny London ‘Dahlia’

    £4250.00
    £1,600.00

    The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.

    The gown features a clean scoop neckline that softly frames the décolletage, while dramatic pleating creates texture and movement throughout the bodice before neatly drawing in at the waist for a beautifully flattering silhouette.

    Paired with a coordinating overskirt, Dahlia offers added drama and versatility, allowing brides to transform their look throughout the day while maintaining a refined, couture-inspired aesthetic.

    Perfect for brides seeking modern structure, elegant simplicity, and statement bridal styling, the Dahlia gown is an effortlessly chic Halfpenny London sample dress ready to wear.

  •
    Size 14

    Milla Nova ‘Betsey’

    £2200.00
    £1,600.00
    Our Betsey sample gown by Milla Nova is a sophisticated mermaid wedding dress that perfectly blends minimalist style with dramatic couture styling. Created from luxurious draped satin, this sleek mermaid silhouette beautifully contours the body while creating elegant movement and timeless bridal glamour.
    The gown features a structured bodice with a clean, modern finish and a secure zip-back closure for a flattering fit. Soft draping throughout the design accentuates the natural curves, while the fitted skirt flows effortlessly into a delicate train with a subtle side slit for added movement and understated allure.
    A prominent feature of Betsey is its dramatic transformer sleeves — two voluminous detachable sleeves that can be styled in multiple ways to create different bridal looks throughout the day.
    Perfect for brides seeking contemporary sophistication with versatile couture detail, the Betsey gown is an effortlessly elegant Milla Nova design that balances refined minimalism with statement bridal drama.
  •
    Size 12

    Milla Nova ‘Leandra’

    £2200.00
    £1,600.00
    The Leandra gown by Milla Nova is a striking sample wedding dress. Made from luxurious Mikado, this elegant trumpet silhouette is designed to sculpt and flatter the body with a sleek, body-contouring fit.
    The gown features a contemporary, geometric straight neckline that creates a clean, sophisticated frame for the décolletage. The fitted corset bodice is beautifully embellished with textured floral embroidery, adding dimension, artistry, and romantic detail to the minimalist structure.
    A clean zip-back closure secures a seamless fit, while the fitted skirt softly flares into a delicate short train for elegant motion and understated bridal drama.
  •
    Size 14

    Halfpenny London ‘Cheryl Silk’

    £4500.00
    £1,650.00
    This Cheryl gown by Halfpenny London is an iconic pure silk sample wedding dress famous for its effortless variety and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that appears both fashion-forward and timeless.
    The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic, oversized bow at the neck or elegantly wrapped around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.
    Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts available in-store to create added drama and a dramatic bridal look.
    Perfect for brides seeking modern elegance and styling versatility, the Cheryl gown embodies the effortless class and contemporary design for which Halfpenny London is renowned.
  • Size 12

    Wona Concept ‘Rios’

    £2345.00
    £1,700.00

    The Rios gown by Wona Concept is a sleek, fashion-forward sample dress designed for brides who love modern sophistication with couture detail. The standout feature is a twisted cold-shoulder neckline adorned with delicate pearl accents, creating an elegant focal point that feels both contemporary and refined.

    Long sleeves with buttoned cuffs add tailored structure, while a matching pearl waistband defines the silhouette and highlights the waist. The fitted skirt is finished with a full-length side slit, introducing movement and a confident edge to the clean, minimalist design.

    Perfect for the bride seeking modern glamour with polished detail, Rios blends sharp lines, soft pearls, and sleek tailoring in a striking Wona Concept sample gown ready to wear.

  •
    Size 12

    Milla Nova ‘Kendra’

    £2800.00
    £1,700.00

    The Kendra gown by Milla Nova is a beautifully refined sample wedding dress designed for brides who love minimalist luxury with couture elegance. Crafted from pearlescent mikado, this sophisticated A-line silhouette offers a sleek, polished bridal aesthetic.

    The gown features a delicate plunging neckline that gracefully accentuates the décolleté while maintaining elegant structure and support through wide shoulder straps. The design continues with a striking open back, adding modern sophistication to the clean, minimalist front.

    A full A-line skirt flows effortlessly into a cathedral-length train, creating a regal and dramatic bridal entrance while maintaining effortless movement and comfort.

    Perfect for brides seeking modern simplicity, luxury tailoring, and timeless elegance, the Kendra sample gown delivers understated glamour with couture-level craftsmanship.

  •
    Size 14

    Zavana Couture ‘ZC22697 – Hayley’

    £3000.00
    £1,700.00

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  •
    Size 10

    Halfpenny London ‘Foxglove’

    £3990.00
    £1,700.00

    The Foxglove gown by Halfpenny London is a fashion-forward sample wedding dress that perfectly balances sharp tailoring with ultra-feminine detail. Crafted from luxurious stretch crepe, the gown contours the body beautifully, fitting effortlessly “like a glove” for a flattering and comfortable silhouette.

    The design features striking sculptural 3D sleeves, creating a bold contrast against the soft curves of the elegant fit-and-flare shape. A dramatic thigh-high split adds movement and modern allure, while the delicate bow back detail introduces a romantic finishing touch.

    Contemporary yet timeless, Foxglove is perfect for brides seeking modern sophistication with statement design elements. This standout Halfpenny London sample gown delivers confidence, elegance, and couture-inspired style in one unforgettable look.

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