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Size 10Meet Ellie by Dama Couture - a dreamy, romantic sample gown from the 2026 Collection. She has a sophisticated halter neckline that frames your shoulders beautifully, and a semi-sheer bodice which is decorated with delicate floral appliqués for a soft, romantic touch. The open back, finished with elegant ribbon ties, adds a fun but modern feel while keeping things light and airy. Whilst layers of soft tulle flow into a beautifully floaty skirt that moves with you. -
Size 12The Mia gown (EB22470) by Elysian Bridal is a stunning second-hand wedding dress, professionally dry-cleaned and ready to wear. Elegant and understated, Mia is the perfect choice for brides who appreciate timeless bridal style with a contemporary edge. Made in a classic ivory shade, this gown has a sophisticated square neckline that beautifully frames your décolletage for a clean, refined look. The structured bodice gives a flattering fit and flows into a dramatic A-line skirt, so you get that timeless bridal feel with plenty of graceful movement. This gown has been specially customised with a dramatic oversized bow at the back, adding a striking feature that really sets off the clean lines of the dress. The statement bow gives a memorable finish, bringing together modern elegance and classic bridal romance. With its minimalist design, elegant proportions, and unique custom detail, Mia is perfect if you are looking for a gown that feels both timeless and a little bit different. Perfect if you are after a second-hand designer wedding dress with a touch of contemporary sophistication, the Mia gown by Elysian Bridal is ready for you to wear on your special day -
Size 18The Cheryl gown by Halfpenny London is an iconic sample wedding dress. This sample is made from crepe-backed satin and features a sleek high halter neckline, creating a clean, contemporary silhouette that looks both fashion-forward and timeless.The gown’s signature tie detail can be styled in multiple ways, worn as a dramatic oversized bow at the neck or wrapped around the waist for a different look, making Cheryl ideal for brides who want a gown that feels unique and personal to their style.Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts to add drama and create a dramatic bridal look.Perfect for brides seeking contemporary chic and styling versatility, the Cheryl gown offers the effortless class and contemporary design Halfpenny London is famous for. -
Size 12The Kennedy gown by Freda Bennet is a sophisticated unworn wedding dress designed for brides who love contemporary elegance with clean, architectural lines. Crafted in smooth plain satin, this modern bridal gown offers a sleek and refined aesthetic with timeless appeal.
The standout feature is the striking wide collar neckline, creating a fashion-forward silhouette that beautifully frames the shoulders and décolletage. The elegant A-line skirt flows effortlessly from the waist and features a chic front split, adding movement and a subtle touch of allure.
Minimalist yet impactful, Kennedy is perfect for brides seeking modern bridal sophistication with understated drama. This beautifully tailored Freda Bennet gown is ready to wear and ideal for the contemporary bride.
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Size 8The Cillian gown by Pronovias is a stunning second-hand wedding dress, ready and waiting for its first walk down the aisle. If you’re dreaming of creating a grand entrance, this gorgeous gown blends classic princess style with modern style and luxury. Made from Mikado, Cillian features a strapless bodice that beautifully frames your shoulders and neckline, creating a sculpted silhouette. The clean lines of the bodice pair perfectly with the ballgown skirt for a truly memorable bridal look. The Mikado fabric is gathered at the hips, giving the dress structure, movement, and a touch of architectural detail, all while keeping it soft and comfortable. The result is a gown that appears both regal and modern, perfect for making a sophisticated statement. -
Size 10The Rosella gown by Milla Nova blends romance and modern couture. This satin mermaid dress contours the body, then flares softly for graceful movement and drama.An off-the-shoulder neckline frames the shoulders and décolletage. The draped corset bodice defines the waist and adds elegance and structure.Minimal yet striking, Rosella suits brides who want modern glamour with classic elegance. The sleek satin and shape create understated luxury and effortless sophistication. -
Size 12The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.
The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.
A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.
Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.
RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 12The Valentina gown by Josephine Scott is a stunning pre-loved yet unworn wedding dress that blends modern elegance with romantic couture detail. Crafted from smooth luxurious crepe, this sleek sheath silhouette beautifully contours the body for a refined and flattering fit.
The gown features a striking corset bodice adorned with flat and 3D floral lace appliqués, creating texture and dimension across the design. Delicate beaded straps add a soft, feminine touch, while the elegant cowl back introduces a sense of effortless luxury.
For added versatility, Valentina includes detachable draped sleeves, allowing you to transform your look from ceremony to evening with ease. The gown is finished with a dramatic cut-away lace train, featuring intricate floral detailing for a truly show-stopping bridal moment.
Perfect for brides seeking romance, versatility, and modern sophistication, the Valentina gown is a beautifully crafted piece ready to wear for your special day.
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Size 14Meet the Odette gown by Wona Concept – a stunning sample wedding dress that blends classic elegance with a touch of modern twist. Made from glossy fabric, this beautiful A-line silhouette shimmers in the light, giving you a radiant bridal glow from every angle. The Odette features a draped, strapless corset bodice that hugs your waist and flatters your figure, providing support and a gorgeous fit. The sweetheart neckline gently frames your décolletage, adding a classic touch of femininity and elegance. From the fitted bodice, the A-line skirt flows beautifully, giving you a classic bridal silhouette and lovely movement as you walk. Whether you are planning a grand affair or a romantic country house wedding, Odette is a sophisticated choice. -
Size 10The Harvey gown by Milla Nova is a dreamy sample wedding dress designed for brides who want fairytale romance with couture artistry. This whimsical princess-style gown features a unique crumpled-effect taffeta texture that adds modern dimension and visual intrigue.
The fitted bodice is beautifully shaped with a romantic heart-shaped neckline and elegant off-the-shoulder taffeta sleeves, creating a soft, feminine frame. The maxi taffeta skirt is asymmetrically draped for dramatic movement and is embellished with delicate 3D floral appliqués.
Layers of lightweight tulle beneath the skirt add volume, softness, and enchantment with every step, making the silhouette feel magical and luxurious.
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Size 12The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.
The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.
A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.
Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.
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Size 10Orlaya is a striking Milla Nova sample wedding dress made from luxurious stretch satin. Designed in a flattering mermaid silhouette, the gown beautifully contours the figure.The gown features a sleek, straight, strapless neckline enhanced by elegant draping, creating a refined and modern silhouette. A structured boned corset bodice provides support and shaping, finished with a discreet zip-back closure for a clean fit.Flowing into a fitted mermaid maxi skirt, the gown is completed with a row of delicate decorative buttons that add timeless bridal detail. -
Size 10The Thalasso gown by Suzanne Neville is a stunning sample wedding dress that brings together romantic details and a modern, elegant feel. Made with Suzanne Neville’s signature structure and attention to detail, this gown is all about feeling sophisticated and looking your absolute best. With its elegant off-the-shoulder bustier bodice and delicate floral appliqué, this dress frames the neckline and shoulders in a soft, feminine way. Inside, Suzanne Neville’s signature corsetry helps shape and support you, giving a flattering fit that feels as good as it looks. The fitted bodice flows into a gorgeous satin-organza skirt, adding a sense of movement and a touch of modern romance. A subtle side split gives the dress a fresh, contemporary feel and just the right amount of allure. If you’re looking for timeless style with a modern twist, the Thalasso gown brings together romantic floral details, elegant lines, and Suzanne Neville’s famous fit for a truly unforgettable bridal look. -
Size 10Turn heads in the striking EB22456 by Elysian Bridal - a stunning A-line silhouette that combines contemporary edge with timeless bridal elegance. Crafted with a flattering structured bodice and a full skirt, this gown features a daring front split for added drama and movement.
The clean lines of the design are elevated by a glamorous train that trails beautifully behind you, ensuring a dramatic aisle moment. Perfect for the modern bride who wants sophistication with a bold twist.
As a sample gown, EB22456 is in excellent condition and ready to wear - ideal for brides seeking designer elegance without the wait.
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Size 8Introducing Magnolia by Eisen Stein, a stunning sample gown that embodies couture craftsmanship and modern romance. This strapless fit-and-flare silhouette features a beautifully structured corset bodice, designed to sculpt and flatter with effortless elegance.
Crafted from intricate lace, Magnolia blends texture and sophistication, while an adorned belt cinches the waist to enhance the gown’s feminine shape. For added versatility and drama, the gown includes detachable puff sleeves — allowing brides to shift seamlessly from a romantic ceremony look to a sleeker, strapless reception style.
Magnolia is a celebration of high-fashion bridal design: luxurious, striking, and exquisitely detailed. As a sample gown, she offers a rare opportunity to experience Eisen Stein’s signature artistry at exceptional value.
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Size 14The Afterglow gown by Justin Alexander is a stunning sample dress that radiates romance and modern elegance. Designed for brides who want to make a memorable entrance, it features a flattering A-line silhouette and a romantic sweetheart neckline that beautifully accentuates the figure.
The mid-back design adds sophistication while perfectly showcasing your chosen hairstyle. Crafted from soft tulle and adorned with beading, crystals, and sequins, the gown shimmers with every movement, catching the light for an ethereal effect.
For versatility, detachable puff sleeves allow you to transform the dress from a strapless look to a statement-making, dramatic style. Perfect for the bride seeking timeless elegance with modern flair, Afterglow combines sparkle, movement, and couture detail in a ready-to-wear Justin Alexander sample gown.
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Size 10The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.
The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.
A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.
Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.
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Size 16The Viviana gown by Milla Nova is a refined sample wedding dress designed for brides who love timeless elegance with a soft, romantic touch. Crafted from luxurious draped ivory satin, this graceful A-line silhouette creates a polished and feminine bridal look.
The gown features a beautifully draped off-the-shoulder bodice, softly framing the neckline and shoulders for a romantic, sophisticated effect. A lace-up back closure allows for a customised, flattering fit while adding classic bridal detailing.
The design flows into a delicate midi-length train, offering subtle drama while maintaining ease of movement and effortless elegance.
Perfect for brides seeking classic romance, modern simplicity, and couture-inspired tailoring, the Viviana sample gown is a timeless bridal statement ready to wear.
VIVIANA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.
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Size 10The Apple Butterfly gown by Halfpenny London is a dreamy sample wedding dress designed for brides who love soft romance and fashion-forward detail. Crafted in delicate butterfly lace, this gown creates an ethereal and effortlessly feminine bridal look.
The standout feature is the pair of dramatic billowy sleeves, adding movement, softness, and a touch of bohemian elegance to the silhouette. The intricate lace detailing brings texture and artistry to the design, while the flowing shape creates a light, graceful feel.
Perfect for brides seeking romantic modernity with a whimsical edge, the Apple Butterfly gown embodies the signature Halfpenny London aesthetic - contemporary, artistic, and beautifully unforgettable.
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Size 10Meet Zafira by Dama Couture, a dreamy sample gown from the 2026 Collection that’s perfect for anyone who wants to feel effortlessly elegant and truly unforgettable. She features a delicate lace bodice with subtle illusion side panels for a modern twist and slim shoulder straps that beautifully frame your neckline. The floaty tulle skirt is sprinkled with floral appliqués, adding a hint of texture and whimsy whilst the lightweight layers move gracefully with you for a romantic, dreamy look. -
Size 12Meet Sophia by Wona Concept – the perfect pick if you love clean lines, timeless elegance, and a touch of modern style. This gorgeous sample gown is all about effortless chic, with a minimalist silhouette and beautiful couture details that look stunning from every angle. Sophia features delicate shoulder straps and a sleek rectangular neckline for a fresh, modern feel. The clean, tailored lines are super flattering and let the luxurious simplicity of the design truly shine. A flattering split skirt gives you graceful movement and just the right hint of allure, while the detachable wide ribbon bow makes a real statement at the back. Want a dramatic look for your ceremony? Keep the bow on. Prefer something sleek for your reception? Simply take it off. Two gorgeous looks in one dress. If you’re dreaming of modern minimalism with a twist, Sophia could be your perfect match. This timeless Wona Concept design blends understated elegance with all the contemporary bridal style you could wish for. -
Size 10Chic and timeless, the CZ22894 by Cizzy Bridal is a sample gown crafted in full crepe for a sleek, minimalist look that never goes out of style. The highlight of this silhouette is its expertly constructed structured corset bodice, designed to sculpt and flatter with clean lines and subtle support.
Perfect for brides who appreciate modern elegance and understated glamour, this gown exudes confidence and sophistication from every angle.
As a sample dress, CZ22894 is in excellent condition and ready to wear - ideal for brides looking for designer style without the long lead time.
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Size 16Meet Mya by Made with Love Bridal, a stunning sample gown that perfectly balances modern playfulness with timeless bridal drama. Designed as a two-look wedding dress, Mya pairs a chic mini dress with a matching luxurious Mikado overskirt, allowing brides to transform their look effortlessly from ceremony to celebration.
The structured peaked bodice pattern and perfectly contoured boning create an incredibly flattering fit on every shape, while the thigh-high split in the overskirt offers just a hint of flirtation beneath the classic silhouette. This thoughtful combination delivers both comfort and freedom in the mini dress, alongside the coverage and grandeur of a full bridal skirt.
Ideal for brides seeking versatility, confidence, and standout style, Mya offers the best of both worlds - dramatic elegance with a playful edge. As a sample gown, she’s a rare opportunity to wear Made with Love’s iconic craftsmanship at exceptional value.
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Size 12The Utopia gown by Justin Alexander Signature is a romantic sample dress that blends soft femininity with couture craftsmanship. This elegant off-the-shoulder A-line silhouette frames the neckline beautifully, creating a graceful, timeless shape.
Delicate lace appliqués are thoughtfully placed across the bodice and skirt, adding texture and dimension while enhancing the gown’s ethereal feel. The flowing A-line skirt moves effortlessly, offering comfort and drama in equal measure.
Perfect for brides seeking classic romance with refined detail, Utopia is a ready-to-wear Justin Alexander Signature sample gown that captures softness, elegance, and modern bridal sophistication.
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Size 22The Dahlia gown by Halfpenny London is a striking sample wedding dress that beautifully showcases the brand’s signature use of luxurious Mikado fabric. Modern yet timeless, Dahlia combines sculptural tailoring with effortless bridal sophistication.
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Size 14Our Betsey sample gown by Milla Nova is a sophisticated mermaid wedding dress that perfectly blends minimalist style with dramatic couture styling. Created from luxurious draped satin, this sleek mermaid silhouette beautifully contours the body while creating elegant movement and timeless bridal glamour.The gown features a structured bodice with a clean, modern finish and a secure zip-back closure for a flattering fit. Soft draping throughout the design accentuates the natural curves, while the fitted skirt flows effortlessly into a delicate train with a subtle side slit for added movement and understated allure.A prominent feature of Betsey is its dramatic transformer sleeves — two voluminous detachable sleeves that can be styled in multiple ways to create different bridal looks throughout the day.Perfect for brides seeking contemporary sophistication with versatile couture detail, the Betsey gown is an effortlessly elegant Milla Nova design that balances refined minimalism with statement bridal drama. -
Size 12The Leandra gown by Milla Nova is a striking sample wedding dress. Made from luxurious Mikado, this elegant trumpet silhouette is designed to sculpt and flatter the body with a sleek, body-contouring fit.The gown features a contemporary, geometric straight neckline that creates a clean, sophisticated frame for the décolletage. The fitted corset bodice is beautifully embellished with textured floral embroidery, adding dimension, artistry, and romantic detail to the minimalist structure.A clean zip-back closure secures a seamless fit, while the fitted skirt softly flares into a delicate short train for elegant motion and understated bridal drama. -
Size 14This Cheryl gown by Halfpenny London is an iconic pure silk sample wedding dress famous for its effortless variety and modern bridal style. Featuring a sleek high halter neckline, Cheryl creates a clean, contemporary silhouette that appears both fashion-forward and timeless.The gown’s signature tie detail can be styled in multiple ways — worn as a dramatic, oversized bow at the neck or elegantly wrapped around the waist for a completely different look. This adaptability makes Cheryl perfect for brides who want a gown that feels unique and personal to their style.Beautifully minimalist when worn alone, Cheryl can also be paired with one of Halfpenny London’s signature overskirts available in-store to create added drama and a dramatic bridal look.Perfect for brides seeking modern elegance and styling versatility, the Cheryl gown embodies the effortless class and contemporary design for which Halfpenny London is renowned.
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Size 12The Rios gown by Wona Concept is a sleek, fashion-forward sample dress designed for brides who love modern sophistication with couture detail. The standout feature is a twisted cold-shoulder neckline adorned with delicate pearl accents, creating an elegant focal point that feels both contemporary and refined.
Long sleeves with buttoned cuffs add tailored structure, while a matching pearl waistband defines the silhouette and highlights the waist. The fitted skirt is finished with a full-length side slit, introducing movement and a confident edge to the clean, minimalist design.
Perfect for the bride seeking modern glamour with polished detail, Rios blends sharp lines, soft pearls, and sleek tailoring in a striking Wona Concept sample gown ready to wear.
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