• Size 10

    Milla Nova ‘Sietla’

    £2900.00
    £1,800.00

    The Sietla gown by Milla Nova is a dazzling sample wedding dress designed for brides who want sparkle, romance, and dramatic bridal presence. Crafted with shimmering glitter fabric, this elegant A-line silhouette moves beautifully with every step.

    The gown features romantic off-the-shoulder sleeves that softly frame the shoulders, leading into a semi-transparent corset bodice that provides structure while maintaining a modern, sensual aesthetic. The lace-up back closure allows for a tailored fit while adding classic bridal detailing.

    A standout feature of Sietla is its very long, sweeping train, creating a breathtaking entrance and stunning photographic movement.

    Perfect for brides seeking fairytale glamour with couture structure, the Sietla sample gown blends sparkle, elegance, and timeless bridal drama into one unforgettable design.

  • Size 12

    Milla Nova ‘Rita’

    £2000.00
    £1,300.00

    The Rita gown by Milla Nova is a luxurious sample mermaid wedding dress that blends romantic femininity with high-fashion structure. Crafted from premium Mikado fabric, this gown creates a smooth, sculpted silhouette that beautifully enhances the body’s natural curves.

    The gown features a stunning draped heart-shaped neckline designed with a soft bow-inspired detail, creating a modern yet romantic bridal statement. Elegant off-the-shoulder sleeves add softness and sophistication while beautifully framing the shoulders.

    A boned corset bodice provides exceptional support and waist definition, secured with a clean zipper back closure for a seamless finish. The gown flows into a fitted maxi skirt that hugs the hips before finishing with a short, elegant train for graceful movement.

    Perfect for brides seeking luxury, romance, and contemporary couture design, the Rita sample gown is a timeless yet modern bridal statement.

    RITA IS CURRENTLY BEING PROFESSIONALLY DRY CLEANED AND WILL BE IN-STORE W/C 13TH APRIL.

  • Size 12

    Milla Nova ‘Kendra’

    £2800.00
    £1,700.00

    The Kendra gown by Milla Nova is a beautifully refined sample wedding dress designed for brides who love minimalist luxury with couture elegance. Crafted from pearlescent mikado, this sophisticated A-line silhouette offers a sleek, polished bridal aesthetic.

    The gown features a delicate plunging neckline that gracefully accentuates the décolleté while maintaining elegant structure and support through wide shoulder straps. The design continues with a striking open back, adding modern sophistication to the clean, minimalist front.

    A full A-line skirt flows effortlessly into a cathedral-length train, creating a regal and dramatic bridal entrance while maintaining effortless movement and comfort.

    Perfect for brides seeking modern simplicity, luxury tailoring, and timeless elegance, the Kendra sample gown delivers understated glamour with couture-level craftsmanship.

  • Size 10

    Milla Nova ‘Harvey’

    £2300.00
    £1,400.00

    The Harvey gown by Milla Nova is a dreamy sample wedding dress designed for brides who want fairytale romance with couture artistry. This whimsical princess-style gown features a unique crumpled-effect taffeta texture that adds modern dimension and visual intrigue.

    The fitted bodice is beautifully shaped with a romantic heart-shaped neckline and elegant off-the-shoulder taffeta sleeves, creating a soft, feminine frame. The maxi taffeta skirt is asymmetrically draped for dramatic movement and is embellished with delicate 3D floral appliqués.

    Layers of lightweight tulle beneath the skirt add volume, softness, and enchantment with every step, making the silhouette feel magical and luxurious.

  • Size 10

    Milla Nova ‘Frederica’

    £2500.00
    £1,500.00

    The Frederica gown by Milla Nova is a sophisticated sample wedding dress that combines elegance with subtle bridal drama. Crafted from lightweight organza, this A-line silhouette creates soft movement and a romantic, airy aesthetic.

    The gown features a beautifully draped sweetheart corset bodice that sculpts and supports the figure while maintaining a feminine, couture-inspired shape. Romantic off-the-shoulder long sleeves add timeless elegance, framing the shoulders with graceful softness.

    A lace-up back closure enhances fit and adds classic bridal detailing, while the daring thigh-high slit introduces a modern, confident touch to the flowing skirt.

    Perfect for brides seeking refined elegance with a hint of allure, the Frederica gown is a stunning ready-to-wear sample piece that blends romance, structure, and contemporary bridal style.

  • Size 10

    Milla Nova ‘Davina’

    £2950.00
    £1,800.00

    The Davina gown by Milla Nova is a beautifully romantic sample wedding dress designed for brides who want a soft, dreamlike bridal aesthetic. Crafted from layers of lightweight tulle, this gown creates an ethereal, floating silhouette that moves gracefully with every step.

    The gown features a structured boned bodice, providing flattering support and a sculpted waistline while maintaining a delicate and feminine finish. Soft tulle off-the-shoulder sleeves add a romantic, fairytale-inspired touch, framing the shoulders with effortless elegance.

    Perfect for brides seeking timeless romance with modern couture structure, the Davina gown blends airy softness, flattering tailoring, and classic bridal beauty in a ready-to-wear sample piece.

  • Size 14

    Watters ‘Agape’

    £2000.00
    £1,000.00

    The Agape gown by Watters is an elegant sample wedding dress that combines modern structure with soft, romantic detail. Crafted from luxurious Mai Mikado fabric, this fit-and-flare silhouette beautifully contours the body before gently flaring for a refined, flattering shape.

    The gown features detachable shoulder drapes, adding a graceful, flowing element that enhances the neckline and offers versatile styling. Whether worn for the ceremony or removed for a sleeker reception look, Agape allows for effortless transformation throughout your day.

    Finished with covered buttons trailing down the back, this gown delivers a timeless bridal touch that complements its clean, contemporary design.

    Perfect for brides seeking modern elegance with subtle drama, the Agape gown is a sophisticated and versatile Watters sample dress ready to wear.

  • Size 12

    The Marcia gown by Love Story London is a beautifully refined sample wedding dress that answers every minimalist bride’s dream with a romantic twist. Clean, modern, and effortlessly elegant, Marcia strikes the perfect balance between simplicity and statement detail.

    The gown features a sleek strapless straight neckline, creating a timeless and contemporary silhouette. The standout feature is the addition of sheer Marcia sleeves with delicate floral detailing, offering a soft, romantic contrast to the clean lines of the gown.

    A subtle yet striking lace godet panel in the skirt introduces movement and gentle drama, elevating the minimalist design with a couture-inspired finish.

    Perfect for brides seeking modern simplicity with feminine detail, Marcia is a versatile and elegant Love Story London sample gown that feels both classic and fashion-forward.

  • Size 12

    The Valentina gown by Josephine Scott is a stunning pre-loved yet unworn wedding dress that blends modern elegance with romantic couture detail. Crafted from smooth luxurious crepe, this sleek sheath silhouette beautifully contours the body for a refined and flattering fit.

    The gown features a striking corset bodice adorned with flat and 3D floral lace appliqués, creating texture and dimension across the design. Delicate beaded straps add a soft, feminine touch, while the elegant cowl back introduces a sense of effortless luxury.

    For added versatility, Valentina includes detachable draped sleeves, allowing you to transform your look from ceremony to evening with ease. The gown is finished with a dramatic cut-away lace train, featuring intricate floral detailing for a truly show-stopping bridal moment.

    Perfect for brides seeking romance, versatility, and modern sophistication, the Valentina gown is a beautifully crafted piece ready to wear for your special day.

  • Size 14

    The Hayley gown by Zavana Couture (ZC22697) from the Soleil Collection is a breathtaking sample wedding dress designed for brides who love fairytale romance and couture elegance. This luxurious satin ballgown creates a regal and dramatic bridal silhouette.

    The gown features a romantic off-the-shoulder design with soft puff sleeves, beautifully framing the shoulders while enhancing the feminine aesthetic. A classic sweetheart neckline adds timeless bridal charm, perfectly complementing the structured bodice.

    The back of the gown showcases a sophisticated V-back detail, adding modern elegance and visual interest from every angle. The smooth satin fabric creates beautiful structure and movement, allowing the full ballgown skirt to flow gracefully into a classic bridal train.

    Perfect for brides seeking princess elegance, modern romance, and high-fashion bridal luxury, ZC22697 is a stunning sample gown that delivers timeless bridal beauty with contemporary couture design.

  • Size 10

    Milla Nova ‘Irina’

    £5300.00
    £1,900.00

    The Irina gown by Milla Nova is a breathtaking sample wedding dress designed for brides who want bold glamour and couture-level artistry. This extravagant gown is fully embellished with intricate beadwork, creating a shimmering, high-fashion bridal statement.

    The semi-transparent white fabric adds modern allure, while the elegant turtleneck and long sleeves provide refined sophistication and balance the gown’s dramatic details. A daring thigh-high slit introduces movement and sensuality, while the sequin-embellished open back adds a striking focal point.

    Perfect for brides seeking luxury, confidence, and show-stopping couture elegance, the Irina sample gown is a statement piece designed to captivate from every angle.

  • Size 12

    Milla Nova ‘Damaris’

    £3000.00
    £1,800.00

    The Damaris gown by Milla Nova is a breathtaking sample wedding dress designed for the bride who dreams of a romantic, fairytale-inspired look. Crafted from lightweight tulle, this lush A-line gown creates a beautifully soft and ethereal silhouette.

    At the heart of the design is a striking Victorian-inspired boned corset, featuring a heart-shaped cut-out neckline that adds both elegance and structure. The bodice is richly embellished with handcrafted 3D floral appliqués and delicate sequins, creating a shimmering, dimensional effect that catches the light with every movement.

    The voluminous maxi tulle skirt flows gracefully from the corset, adding a magical princess-like aura to the overall look and creating stunning movement as you walk down the aisle.

    Perfect for brides seeking romance, drama, and intricate couture detailing, the Damaris gown is a truly enchanting bridal statement.

  • Size 12

    Milla Nova ‘Clarins’

    £3000.00
    £1,800.00
  • Size 14

    Love and Liberty ‘Ruth’

    £2315.00
    £1,600.00

    The Ruth gown by Love & Liberty is a stunning sample dress designed for brides who want to shine with confidence and elegance. This glamorous yet sensual design features a deep squared neckline and slim straps, creating a clean, modern frame for the décolletage. The sheer bodice is expertly structured with shaping boning and underwire support, ensuring a flattering and secure fit.

    Turn around to reveal a breathtaking open back, adorned with delicate botanical lace detailing. The gown is fully embellished with sparkling silver beadwork and faux pearl accents, forming beautiful branch-like patterns that shimmer with every movement.

    For added versatility, Ruth includes a removable tulle overskirt, allowing brides to transform their look from sleek and seductive to full bridal drama in seconds.

    Perfect for the bride seeking modern glamour, couture detail, and show-stopping elegance, Ruth is a standout Love & Liberty sample gown ready to wear.

  • Size 16

    Freda Bennet ‘Aura’

    £1830.00
    £1,000.00

    The Aura gown by Freda Bennet is a striking sample dress that blends contemporary elegance with timeless bridal drama. Crafted from luxurious zibeline, the gown offers a structured yet beautifully refined finish.

    A fitted bodice sculpts the silhouette, while the elegant Bardot sleeves frame the shoulders and neckline with soft, romantic sophistication. From the waist, the gown flows into a full skirt with a sweeping train, creating a breathtaking and graceful bridal statement.

    Perfect for brides seeking modern romance with a dramatic silhouette, the Aura gown is a ready-to-wear Freda Bennet sample dress that combines contemporary design with classic bridal grandeur.

  • Size 12

    House of Savin ‘Love’

    £3645.00
    £1,900.00

    The Love gown by House of Savin is a stunning sample dress that fuses couture artistry with bridal sophistication. Crafted from luxurious tailored crepe, the gown drapes beautifully over the body, flowing into a flared hem that enhances an elegant hourglass silhouette.

    Delicate 3D floral appliqués adorn the neckline and arms, gracefully extending over the back to create a dramatic, breathtaking focal point. The combination of clean tailoring and sculptural floral details ensures a modern, yet romantic statement for your wedding day.

    Perfect for brides seeking refined elegance with couture drama, the Love gown is a ready-to-wear House of Savin sample that exudes sophistication and modern bridal artistry.

  • Size 12

    The Utopia gown by Justin Alexander Signature is a romantic sample dress that blends soft femininity with couture craftsmanship. This elegant off-the-shoulder A-line silhouette frames the neckline beautifully, creating a graceful, timeless shape.

    Delicate lace appliqués are thoughtfully placed across the bodice and skirt, adding texture and dimension while enhancing the gown’s ethereal feel. The flowing A-line skirt moves effortlessly, offering comfort and drama in equal measure.

    Perfect for brides seeking classic romance with refined detail, Utopia is a ready-to-wear Justin Alexander Signature sample gown that captures softness, elegance, and modern bridal sophistication.

  • Size 14

    The Empressa gown by Justin Alexander Signature is a striking sample dress that celebrates modern minimalism with couture precision. Crafted from smooth matte satin, this elegant A-line silhouette creates clean lines and effortless movement.

    The standout feature is the strapless asymmetrical cuff neckline, a sculptural detail that adds architectural drama while framing the shoulders with refined sophistication. The simplicity of the fabric allows the tailoring and silhouette to take centre stage, resulting in a look that feels both timeless and fashion-forward.

    Perfect for brides seeking sleek elegance with a contemporary edge, Empressa is a statement in understated luxury — a ready-to-wear Justin Alexander Signature sample gown designed to leave a lasting impression.

  • Size 14

    The Afterglow gown by Justin Alexander is a stunning sample dress that radiates romance and modern elegance. Designed for brides who want to make a memorable entrance, it features a flattering A-line silhouette and a romantic sweetheart neckline that beautifully accentuates the figure.

    The mid-back design adds sophistication while perfectly showcasing your chosen hairstyle. Crafted from soft tulle and adorned with beading, crystals, and sequins, the gown shimmers with every movement, catching the light for an ethereal effect.

    For versatility, detachable puff sleeves allow you to transform the dress from a strapless look to a statement-making, dramatic style. Perfect for the bride seeking timeless elegance with modern flair, Afterglow combines sparkle, movement, and couture detail in a ready-to-wear Justin Alexander sample gown.

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  • Size 26

    Studio Levana ‘Anna’

    £2610.00
    £1,400.00

    The Anna gown by Studio Levana is a breathtaking sample dress designed for brides dreaming of true princess elegance. This timeless ballgown silhouette features a romantic sweetheart neckline and a voluminous sparkling skirt that catches the light with every movement.

    Feminine bow details add a soft, regal touch, while the signature supportive corset construction ensures a flawless, sculpted fit without the need for additional undergarments. The result is a gown that combines grandeur, comfort, and couture craftsmanship.

    Perfect for the bride who wants to feel majestic, confident, and unforgettable, Anna delivers classic bridal splendor with modern structure — a Studio Levana sample gown ready to make a lasting impression.

  • Size 12

    Wona Concept ‘Rios’

    £2345.00
    £1,700.00

    The Rios gown by Wona Concept is a sleek, fashion-forward sample dress designed for brides who love modern sophistication with couture detail. The standout feature is a twisted cold-shoulder neckline adorned with delicate pearl accents, creating an elegant focal point that feels both contemporary and refined.

    Long sleeves with buttoned cuffs add tailored structure, while a matching pearl waistband defines the silhouette and highlights the waist. The fitted skirt is finished with a full-length side slit, introducing movement and a confident edge to the clean, minimalist design.

    Perfect for the bride seeking modern glamour with polished detail, Rios blends sharp lines, soft pearls, and sleek tailoring in a striking Wona Concept sample gown ready to wear.

  • Size 12

    Wona Concept ‘Katania’

    £2940.00
    £1,800.00

    The Katania gown by Wona Concept is a romantic sample dress that captures the essence of classic bridal elegance with modern versatility. This dreamy A-line silhouette is crafted from airy tulle and features a beautifully lace-beaded corset bodice that sculpts the waist while adding timeless sparkle.

    An off-the-shoulder neckline enhances the shoulders with graceful sophistication, creating a soft, feminine frame. The look is elevated with a detachable cape, offering multiple styling options — from regal ceremony drama to a lighter, effortless reception look.

    Perfect for the bride seeking traditional romance with couture flexibility, Katania blends delicate detail with statement design in a ready-to-wear Wona Concept sample gown.

  • Size 12

    Lillian West ‘66301’

    £1410.00
    £900.00

    The Lillian West 66301 is a romantic sample wedding gown designed for brides who love soft texture and modern femininity. This flattering A-line silhouette features a striking plunging bikini neckline, creating an elegant focal point while elongating the figure.

    Delicate 3D floral appliqués bring the gown to life, adding dimension and movement across the bodice and skirt. The layered design enhances the airy, ethereal feel, giving the dress a lightness that floats beautifully as you walk.

    Perfect for brides seeking a look that feels fresh, romantic, and fashion-forward, this ready-to-wear Lillian West sample gown blends contemporary detail with timeless bridal softness.

  • Size 12

    The Clarendon gown by Josephine Scott from the Avenue Collection is a sophisticated sample dress that blends architectural structure with refined couture detail. Crafted from sumptuous embossed jacquard, the gown features a beautifully tailored basque waist that sculpts the figure and flows into an elegant A-line silhouette.

    An intricately designed lace-up back ensures a flawless, adjustable fit while adding a romantic design feature. The detachable floral accent introduces a touch of statement-making drama, allowing the bride to personalise her look from ceremony to celebration.

    Designed for brides seeking modern elegance with elevated couture sophistication, Clarendon is a seamless balance of clean structure and delicate artistry — a ready-to-wear sample gown that feels both timeless and fashion-forward.

  • Size 20

    Lillian West ‘66259’

    £1350.00
    £900.00

    This Lillian West '66259' sample gown is a romantic A-line wedding dress with an effortlessly unconventional charm. Unique lace detailing dances across the silhouette, creating texture and movement while maintaining a soft, dreamy aesthetic.

    A sheer bodice is gently wrapped in softly pleated tulle, accenting a classic sweetheart neckline. Feminine cap sleeves lead into a modest V-back, striking the perfect balance between elegance and delicacy. Matte lace appliqués float between airy layers of tulle in the skirt, adding dimension and ethereal beauty.

    Finished with a frothy chapel-length train, this gown is perfect for brides seeking a look that feels romantic, modern, and quietly distinctive. A ready-to-wear sample piece, it captures the signature Lillian West blend of softness and artistry.

  • Size 12

    Eisen Stein ‘Lauren’

    £6480.00
    £1,900.00

    The Lauren gown by Eisen Stein is a romantic sample dress that captures effortless movement and couture detail. Crafted from soft, flowing tulle, this gown features a striking deep V-neckline that elongates the silhouette while maintaining an elegant, airy feel.

    Delicate 3D floral lace is thoughtfully placed throughout the design, adding texture, dimension, and handcrafted artistry. At the back, a lace bow detail creates a soft, feminine focal point, balancing the dramatic neckline with romantic charm.

    Light, graceful, and undeniably couture, Lauren is perfect for the bride seeking a gown that feels ethereal yet fashion-forward. This Eisen Stein sample gown blends modern sophistication with dreamy floral detail for an unforgettable bridal look.

  • Size 10

    Dama Couture ‘Stormi’

    £2600.00
    £1,600.00

    The Stormi gown by Dama Couture is a breathtaking sample dress designed for brides who want to feel like a modern goddess. This romantic mermaid silhouette celebrates feminine elegance with a confident edge, featuring cascading floral lace over a beautifully fitted bodice that sculpts and flatters the figure.

    The graceful mermaid shape enhances natural curves while intricate lace detailing adds texture and depth, creating a look that is both soft and striking. Every element is designed to captivate — from the structured fit through the hips to the dramatic finish that elongates the silhouette.

    Perfect for brides dreaming of a fairytale moment with bold sophistication, Stormi is made to turn heads and leave a lasting impression. A true couture statement, this Dama Couture sample gown blends romance, artistry, and modern glamour in one unforgettable design.

  • Size 14

    Dama Couture ‘Salome’

    £2380.00
    £1,600.00

    The Salome gown by Dama Couture from the Zahra al-Sahra 2026 collection is a striking sample dress created for brides who want timeless elegance with a confident edge. The fitted lace bodice sculpts the waist and elongates the figure, while a deep neckline introduces a touch of modern drama. Thoughtfully placed sheer elements soften the look, balancing delicacy with structure.

    The skirt is crafted from light, airy layers of tulle that move effortlessly with every step, flowing into a long, graceful train that adds presence without heaviness. Detachable tulle sleeves allow you to transform your style — wear them for romantic ceremony coverage, then remove them to reveal a sleek evening silhouette.

    Offering two looks in one couture design, Salome is perfect for the bride who wants versatility, movement, and unforgettable elegance in a ready-to-wear sample gown.

  • Size 12

    Dama Couture ‘Dune’

    £2410.00
    £1,600.00

    The Dune gown by Dama Couture from the Zahra al-Sahra 2026 collection is a breathtaking sample gown designed for brides who want to make a lasting impression in effortless silence. A true couture statement, Dune is defined by intricate lace, with each motif thoughtfully placed to create rich texture and dimensional artistry.

    The gown features sheer long sleeves with gently flared cuffs, adding softness and bohemian ease, while the structured bodice beautifully sculpts and defines the waist. From there, the silhouette flows into a soft, fluid skirt that extends into a dramatic train, creating movement and presence from every angle.

    Blending bohemian romance with refined sophistication, the Dune gown feels like wearable art — perfect for the bride seeking individuality, elegance, and modern couture design in a ready-to-wear sample piece.

  • Size 10

    Vera Wang ‘Joselina’

    £2800.00
    £900.00

    The Joselina gown from the collaboration between Vera Wang and Pronovias is a breathtaking sample wedding dress that blends couture romance with modern bridal structure. This elegant princess-cut silhouette creates a regal, timeless bridal shape with luxurious volume and graceful movement.

    The gown features a classic strapless bodice - a beautiful balance between modern glamour and traditional bridal refinement. The signature crossover back design adds a contemporary couture finish while enhancing the gown’s elegant lines and feminine silhouette.

    Perfect for brides seeking high-fashion bridal luxury, fairytale elegance, and timeless designer craftsmanship, the Joselina sample gown delivers unforgettable bridal sophistication with a modern couture twist

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